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How To Optimize YouTube for Business

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Video consumption has become 75% of web traffic in 2019, and that ratio continues to grow. This means that video has become an absolute necessity for businesses that want to educate their prospects in the medium that people prefer.

After its owner, Google, YouTube is the second-largest search engine in the world. If you want to learn how to leverage the YouTube search engine the RIGHT way with your video content, join us for this 45-minute webinar on Friday, December 6th at 2:00 PM!

In this 45 minute webinar, we will cover:

The reason why businesses need to create video content to meet their prospects where the buying process really starts.
The mindset that businesses should have when using YouTube as a tool.
What types of content to create first when getting started with YouTube.
How to produce and publish YouTube content to maximize its value.
The YouTube analytics to monitor and baseline metrics to strive for.

Who is this webinar right for? We’re going to get nerdy and technical. So, if you’re a video script-writer, producer, or online publisher, make sure to save your seat for December 6th!

Host:

Will Schultz

Video Consultant

After graduating from the University of Minnesota, Will began his professional journey in an entrepreneurial way. He and his college roommate founded a media production company catered specifically to showcasing real estate, called Oneshot Media. Although the business started out as a full-suite provider of real estate photos, videos, & 3D Tours, their main offering began to evolve into creating large video campaigns for big-name real estate clients to begin to nurture their online reputations with consistent social media/YouTube content.

These new offerings grew Will's role within the company to become the Video Strategist for their team, and his role was to work with clients to complete their objectives with video. Oneshot Media is still a thriving real estate showcasing company in the Minnesota Metro, and Will has become a hands-off co-owner of the business.

Since building himself out of Oneshot Media, Will now works as a Video Sales & Marketing Consultant for IMPACT. His role is to work with our clients to hire and train an in-house videography team. He meets with his clients on a weekly basis to advise the sales & marketing departments on how to leverage a video department focused specifically on creating inbound content.

When Will isn't navigating our clients through the world of inbound video, you can find him outdoors doing something adventurous like rock climbing, snowboarding, biking, or camping. He also is an avid video creator and a musician.

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How To Optimize YouTube for Business

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