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TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
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Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

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Pricing

Grow your business with our sales and marketing coaching programs

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They Ask, You Answer Mastery
They Ask, You Answer Mastery
Sales Performance Mastery
Website Mastery
Community and Membership

They Ask, You Answer Mastery pricing overview

Dramatically increase trust. Explode traffic, leads, and sales. They Ask, You Answer is the most proven sales and marketing framework in the world for achieving online dominance in any space.
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How much does They Ask, You Answer Mastery cost?
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How much do IMPACT’s coaching and training services cost?

For small

businesses

(< $2.5M in revenue)

For businesses operating with smaller, leaner teams that require quicker decision-making processes in order to stay agile. 

Typical range

$3,500-$10,000/mo.

+ One-time $5,000 setup fee

For mid-sized businesses

($2.5M to $50M in revenue)

For businesses in growth mode that are ready to scale their marketing and sales operations and performance.

Typical range

$7,500-$15,000/mo.

+ One-time $10,000 setup fee

For large

businesses

(>$50M in revenue)

For businesses with larger teams that require a broader scope and more in-depth training.

Typical range

$10,000-$25,000/mo.

+ One-time $10,000 setup fee

Factors that influence pricing

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Size & scale

Teams that are larger and/or have more ambitious business goals will need a more intensive coaching program.

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Number of programs

Often, tackling several of our coaching programs simultaneously is key to mastering sales, marketing, and They Ask, You Answer within an 18 to 24 month period.

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Staffing & software

Achieving success with our They Ask, You Answer framework, requires the right personnel, software, and/or equipment. These are crucial factors to consider when setting your budget.

Need help? One of our coaches can help you determine which plan is right for you. Talk with a Coach

What's included in They Ask, You Answer Mastery?

Free Initial coaching sessions

These initial sessions allow you to become comfortable with your coach, and allow us to learn about your business's aspirations and unique needs.

Immersive training

Through individual and group trainings, you'll go deep on every core concept of They Ask, You Answer, including content marketing, video marketing, sales enablement, ROI reporting and more.

Quarterly planning sessions

Every three months, we’ll work together to reflect on our performance, assess our progress towards your business goals, set new priorities and celebrate milestones.

Membership

Every program includes an IMPACT+ for Business membership in the initial setup fee giving you and your team access to our online community, online courses, progress tracking tools, and tickets to our in-person event, IMPACT Live.

What else will I need to succeed with They Ask, You Answer Mastery?

Sales & marketing software

Almost all companies that succeed with They Ask, You Answer use HubSpot, Vidyard, and Semrush.

For most businesses, the software budget ranges between $500 and $2,000/mo.

Content & video staff

We strongly recommend that all businesses hire a full-time content manager at the start of the engagement, and as they grow, they add a full-time videographer.

Starting salaries for these positions can vary depending on your market, but we’ve seen a lot of companies hire at entry-level rates around $45,000 to 65,000/year.

Video equipment

For your videographers and video content to be successful, you’ll need proper audio equipment, a camera, lighting, and a backdrop.

Depending on your needs or preferences, most businesses invest between $1,800 and $10,000 in video equipment.

Hear from businesses like yours

“I love the fact that we invested in this.”

“Initially, we saw an increase of about 3 points in our close rate, and an increase of about $3,000 in our average sale size.”

Ryan Shutt
Ryan Shutt, CEO, Southwest Exteriors
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Ryan-Shutt

“We've seen growth of 35-45%.”

“That's where we attribute some of the ROI back to the program that we've been through and the implementation of it. I can truly say we've increased our revenue by probably 10-15% just by taking up this program.”

Richard jones
Richard jones, CEO, MoveMobility
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Richard-Jones

“We've invested in IMPACT, and it's made a big difference in our organization.”

“We have seen our traffic almost triple at this point. It's a sales initiative with marketing behind it. It's a business philosophy, and it really does touch all sides of your business.”

Isabelle Braeutigam
Isabelle Braeutigam, Marketing Manager, Custom Built Design & Remodeling
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Frequently asked questions

Who is IMPACT? Who is IMPACT?
What is IMPACT+? What is IMPACT+?
My business is unique. How can I know your services will work for me? My business is unique. How can I know your services will work for me?
What countries does IMPACT work with? What countries does IMPACT work with?
What happens if I'm not satisfied with the service? What happens if I'm not satisfied with the service?
Does IMPACT work with other marketing agencies? Does IMPACT work with other marketing agencies?
If I wanted to If I wanted to "DIY" They Ask, You Answer at my company, how can IMPACT help?

Ready to get started?

Book your free coaching session today, and discover how IMPACT's sales and marketing training programs can help take your business to the next level.

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Sales Performance Mastery pricing overview

IMPACT's sales coaching and training program transforms salespeople into master communicators and empowers sales leaders to drive dramatic improvements in their organizations resulting in increased confidence, trust, and faster deal closures.
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How much does Sales Coaching & training cost?
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How much does sales coaching & training cost?

For small to

mid-sized businesses

(< $50M in revenue)

For businesses in growth mode that are ready to scale their sales operations and performance.

On average

$10,000/mo.

+ One-time, $10,000 setup fee

For large

businesses

(>$50M in revenue)

For businesses with larger teams that require a broader scope and more in-depth training.

Typical range

$25,000-$50,000/mo.

+ One-time $10,000 setup fee

Factors that influence pricing

BOFU_Step_1_active

Sales team size

The number of salespeople and sales leaders on your team will determine the number of coaching sessions each week or month.

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Current skill levels

The knowledge and capability your team has related to establishing authority, asking great questions, handling objections, closing deals, and other key sales skills.

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Customization

The customization necessary to focus the program on solving your business' specific problem set or achieving a specific business objective.

Need help? One of our coaches can help you determine which plan is right for you. Talk with a Coach

What's included in Sales Performance Mastery?

Coaching for sales leaders

Monthly coaching with your sales leadership to discuss successes or set-backs, identify trends, review feedback, and role-play scenarios to guide your sales team to success.

Coaching for sales reps

Bi-weekly coaching with your sales team to discuss and address the challenges they’re facing in the current moment.

Sales process improvement

You’ll get a fresh perspective on all the strong, as well as the weak, areas of your sales process, and adjustments will be made accordingly.

Call reviews & role-plays

We'll analyze sales calls and identify areas for improvement, provide direct feedback, and lead role-plays to help reps apply what they're learning.

Hear from businesses like yours

“The ROI is 100% there.”

“I am a different salesperson with different sales tactics [with this coaching]. I’m closing more business compared to a year ago. The numbers are there. I’m more confident as a salesperson.”

Sean Dolan
Sean Dolan, Account Executive, Dakota
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Sean-Dolan

“Our market share is growing.”

“Even though the property market in New Zealand is in decline, our numbers are better than anyone else’s in the industry.”

Ed McKnight
Ed McKnight, Partner, Opes Partners
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“It's been worth it in the long-term.”

“It has been worth it to invest what we’ve needed to invest with IMPACT in order to catalyze and change the culture of our team to one of continual improvement.”

Joseph Patrick
Joseph Patrick, CEO of Thoroughcare
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Frequently asked questions

Who is IMPACT? Who is IMPACT?
What is IMPACT+? What is IMPACT+?
What countries does IMPACT work with? What countries does IMPACT work with?
What happens if I'm not satisfied with the service? What happens if I'm not satisfied with the service?
Does IMPACT work with other marketing agencies? Does IMPACT work with other marketing agencies?
My business is unique, how can I know your services will work for me? My business is unique, how can I know your services will work for me?

Ready to get started?

Book your free coaching session today, and discover how IMPACT's sales and marketing training programs can help take your business to the next level.

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Website Mastery pricing overview

Launch your site faster with a more scalable, flexible foundation for you to build upon. After your site goes live, we continue to train your team, as well as iterate and optimize your website, so you understand how to control and update it for the long-term.
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How much does a website cost?
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How much does it cost to create a website with IMPACT ?

Website Mastery

The Website Mastery program combines the design and build-out of your new website with the training your team needs to own the maintenance and optimization of your website. 

Typical Range

$50,000-$120,000+

+ One-time $5,000 setup fee

HubSpot websites
& migrations

Harness the power of the HubSpot CMS. Whether you’re looking to move the website you have or create a refreshed lead-generating machine, you’ve come to the right place.

Typical range

$10,000-$45,000+

+ One-time $5,000 setup fee

Ongoing website optimization

Ongoing Website Optimization program combines the design and build-out of your new website with the training your team needs to own the maintenance and optimization of your website.

Typical range

$7,500-$15,000/mo.

+ One-time $5,000 setup fee

Factors that influence pricing

BOFU_Step_1_active

Size and scale

The overall size and scale of your site, and how much content needs to be created, migrated, or optimized.

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Current skill level

The knowledge your team has in key areas such as conversion optimization, behavioral data review, and SEO best practices.

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Customization

Customizations needed for your specific business model or tools that are required for launch.

Need help? One of our coaches can help you determine which plan is right for you. Talk with a Coach

What's Included in Website Mastery?

Website audit

Web Mastery starts by working with your team to audit the current state of your website and diagnosing what needs to be done to achieve your marketing and sales goals.

Website strategy

Individual strategies are created for each of the core pages of your website. Strategies include messaging, layout, conversion points, videos, and more.

Website messaging

You'll learn the key principles of both the StoryBrand & They Ask, You Answer frameworks to help you clearly and concisely articulate what your business does across all areas of your website.

Website health optimization

You'll learn to analyze and make data-driven decisions from the data you’re collecting through tools like HubSpot, Hotjar, LuckyOrange, Semrush, and Google Analytics 4.

What else will I need to succeed with Website Mastery?

Website Content Management System (CMS)

IMPACT builds websites on the HubSpot CMS and WordPress. For most businesses, this budget can range from $350 to $500 per month.

A fully integrated content program

Your website is only as good as the content it houses. If you do not have a content marketing program in place, we recommend checking out our They Ask, You Answer Mastery service.

Sales & marketing software

Almost all companies doing They Ask, You Answer use HubSpot, Vidyard, and Semrush. For most businesses, the software budget can range from $2,000 to $5,000 per month.

Hear from businesses like yours

“Results we have seen have been really tremendous.”

“It has differentiated us in the marketplace and shifted our culture. It was exactly the right thing for us, and we haven't looked back.”

Denise Schmitz
Denise Schmitz, Web Strategy Head, Neumann Monson Architects
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Denise-Schmitz

“We will continue to invest in this program in the future.”

“This has definitely helped our sales process and helped drive more visitors to our site. Our traffic & inbound leads have significantly increased.”

Eric Wince
Eric Wince, CEO, Coeo
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“We definitely see a return on value.”

“We had really great training built into the package which eliminated the need to go out and do additional courses and certifications. We were trained on all kinds of different integrations and software.”

TJ Payne
TJ Payne, Marketing Specialist, Ethos Insurance Partners
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Frequently asked questions

Who is IMPACT? Who is IMPACT?
What is IMPACT+? What is IMPACT+?
My business is unique. How can I know your services will work for me? My business is unique. How can I know your services will work for me?
What countries does IMPACT work with? What countries does IMPACT work with?
What happens if I'm not satisfied with the service? What happens if I'm not satisfied with the service?
Does IMPACT work with other marketing agencies? Does IMPACT work with other marketing agencies?
Is it required that a company do Website Mastery if they only would like to build a new website? Is it required that a company do Website Mastery if they only would like to build a new website?
How long does it generally take to build a new website with IMPACT? How long does it generally take to build a new website with IMPACT?

Ready to get started?

Book your free coaching session today, and discover how IMPACT's sales and marketing training programs can help take your business to the next level.

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The tools, education, and the community you need to master They Ask, You Answer

Whether you’re new to They Ask, You Answer or a seasoned professional, IMPACT+ has everything you need to drive more sales from your inbound marketing.
Individual Plans
Business Plans
IMPACT+ Free
  • 12 fundamental sales and marketing courses
  • Limited access to on-demand and upcoming events
  • A community of 10,000+ They Ask, You Answer practitioners and experts to connect with and learn from

Free Forever

IMPACT+ Pro
  • Everything included with Free
  • 70+ additional courses on implementing They Ask, You Answer
  • Guided learning paths and certification tracks
  • Access to the full library of on-demand and upcoming events
  • Monthly mastermind groups with likeminded professionals
  • Hiring resources to help you hire, onboard, and train your team
  • Access to the They Ask, You Answer scorecard and accountability tools

Save 26% with annual membership

$699/year

or $79/month

impact+for-small-businesses-logo

(< $2.5M in revenue)

  • 5 Pro memberships (includes all courses, virtual events, and mastermind groups)
  • 1 ticket to each They Ask, You Answer summit (2 per year)
  • Access to all business tools, including tracking and accountability features for your team
  • 40% off all IMPACT workshops and events

Save 29% with annual membership

$5,000/year

Or $500/mo. + $1,000 setup fee

impact+for-businesses-mid-market-logo

($2.5m - $50m in revenue)

  • 15 Pro memberships (includes all courses, virtual events, and mastermind groups)
  • 3 tickets to each They Ask, You Answer summit (2 per year)
  • Access to all business tools, including tracking and accountability features for your team
  • 40% off all IMPACT workshops and events

Save 29% with annual membership

$12,000/year

Or $1,200/mo. + $2,400 setup fee

impact+for-enterprises-logo

(> $50m in revenue)

  • Unlimited Pro memberships (includes all courses, virtual events, and mastermind groups)
  • 5 tickets to each They Ask, You Answer summit (2 per year)
  • Access to all business tools, including tracking and accountability features for your team
  • 40% off all IMPACT workshops and events

Save 29% with annual membership

$25,000/year

Or $2,500/mo. + $5,000 setup fee

Frequently asked questions

What is the difference between IMPACT+ Free and IMPACT+ Pro? What is the difference between IMPACT+ Free and IMPACT+ Pro?
Are there any benefits to inviting my team to IMPACT+? Are there any benefits to inviting my team to IMPACT+?
What if I want to cancel my IMPACT+ membership? What if I want to cancel my IMPACT+ membership?
Have a question we didn't answer? Have a question we didn't answer?