Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Client Case Studies

Client Case Studies

We've helped hundreds of companies around the world achieve remarkable digital sales and marketing results. Below, we invite you to learn about their stories of incredible business growth and success, in their words.
Inbound Marketing Video Success Studies
Blog Feature
Industry:
Appliance Retail and Service
Their Problem Was:

Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.

Results:

They went from $30m to $117m in sales, advertising dollars went down to $200k/year, website visits increased 2,566% to 800k, and margins are up 5% in an ultra competitive industry.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
B2B Technology Providers
Their Problem Was:

They saw the value of inbound marketing but weren't sure how to implement it. Traffic and leads had stayed relatively flat, even after hiring another agency.

Results:

Their organic website traffic grew 11X from 494 visits per month to 5,560. Contacts have since increased 350%, and $500K in sales can be attributed to the changes in how they do business.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Lifting and Rigging
Their Problem Was:

They wanted to fulfill their company mission and instill confidence and comfort in every customer interaction. This meant being a company that can educate, is transparent, and one people can trust.

Results:

They went from 5.5k visits per month to 20k, 50 leads a month to 240, and now rank for 7,659 keywords with 1,245 found on the first page of search engines. Their sales revenues is up almost 20 million dollars.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Commercial Roofing
Their Problem Was:

The websites organic growth had flatlined, and word of mouth referrals were often the primary driver of generating new business.

Results:

They grew their organic traffic to 4,763 visits per month, over 22x (2,147%) within their first year. Their organic lead generation has led to job bids valued at over $14 million.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Commercial Real Estate
Their Problem Was:

Their organic website traffic had been fairly stagnant for years, and they weren't generating quality leads. They also needed a way to estabilsh and solidify themselves in their local market.

Results:

Their organic monthly traffic skyrocketed from 2k to 23k. They are now seeing an average of 200 quality leads generated per month and they increased their first page keywords by 2,909% (11 to 331).

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Foam Insulation Solutions
Their Problem Was:

They were spending a lot more money on marketing and advertising, and they weren't getting any better. Metrics were stagnant and/or plateaued overall.

Results:

Their organic monthly traffic jumped from 7k to 300k after 18 months. Their leads also increased from a monthly average of 10 to over 350 and their total pageviews are now over 1.1 million.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Furniture Retailer
Their Problem Was:

Traffic and contacts were flat. They had not yet adapted to new buying behaviors, and as a result, revenue had plateaued too.

Results:

They can attribute $3 million in revenue in a single quarter to content marketing. Their organic monthly traffic increased from 1.1k to 33k after 18 months. There leads also achieved an all time monthly high of 400 after 18 months (previously averaging 6/mo).

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Office Furniture and Technology Retailer
Their Problem Was:

They saw the value of They Ask, You Answer, but struggled to implement it themselves. They wanted to better incorporate the philosophy into their blog articles and their business as a whole.

Results:

Since starting with IMPACT, Office Interiors was up to 14,000 visitors (2,000 in 2017) and 150 (20 in 2017) marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Freight and Logistrics
Their Problem Was:

They were a small player in a field of multi-billion dollar companies, so they struggled to get their name name out their and attract leads. They has little to no visibility online, an unidentified sales pipline, and flat traffic growth.

Results:

They can attribute $5 million to their pipeline just from content marketing. Their organic monthly traffic jumped from 1.6k to 14.6k after 16 months. Their leads also increased from a monthly average from 9 to over 120.

Inbound Marketing Video Success Studies
Blog Feature
Industry:
Pole Barn Builders
Their Problem Was:

They knew they had to do something different to remain competitive and keep lead generation up. Traffic was flat, and revenue wasn't increasing.

Results:

In past 2 years, they had 145% increase in traffic. They now receive 350 leads per week (up from 180). From a revenue standpoint, they've seen a $5 million turn around in profit.

Ready to talk about achieving similar results? Let's talk!

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