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You’ll be assigned a dedicated coach to work with your senior leadership team twice a month. Their goal is to guide your company to massive success within 12-24 months using the proven framework of They Ask, You Answer. During these meetings, you’ll prioritize your digital sales and marketing initiatives, map action plans to achieve them, and tackle any obstacle holding your team back.
You’ll also have access to all of IMPACT’s digital sales and marketing trainers who have specialized expertise in virtual selling, content, video, HubSpot, web, SEO, paid media, and more. Our trainers will work directly with your sales and marketing teams to hone their skills, validate their work, and guide them to success.
Your entire team will be a part of IMPACT+, an exclusive online learning community. Here, they will have access to comprehensive course work, connect with peers from other companies implementing They Ask, You Answer, and keep track of progress together.
Martha Brown, CEO of La-Z-Boy Southeast
Believes that working with a coach is imperative to personal and professional development...
Appreciates frameworks like Scaling Up or EOS and wants to have a similar methodology for your digital sales and marketing...
Is done being dependent on expensive and ineffective agencies...
Wants to invest in your people, helping them develop their skills and advance in their careers...
Wants to implement a true digital sales and marketing strategy based on a proven framework, not just a series of tactics...
Believes your sales and marketing should be much more aligned and wants a framework that guarantees that synergy...
Is willing to put the time and effort into making this work in your organization...
Martha Brown, CEO of La-Z-Boy Southeast
The days of fluffy content that doesn't drive traffic or the right leads are over. Your team will learn to write and shoot content that directly impacts your revenue. Content that educates your buyer, builds trust with them and, empowers them to make a buying decision, faster.
Your sales team will have the skills and tools they need to show up to win. They’ll know how to leverage your sales tools and CRM effectively, write emails that actually get opened, and use strategies such as assignment selling and 1:1 video to close more deals in a shorter time.
You will know what’s working and what isn’t so you can make informed decisions on what to do next, utilizing HubSpot’s sales and marketing tools.
Never again will the sales team complain that they have no idea what the marketing team is doing. Never again will the marketing team complain that the sales team isn't using the tools they created for them, or don’t properly work the leads they’re sending.
As your team becomes aligned, regularly publishes the right content, and works together as a unified revenue team, you will see massive improvements in your traffic, lead generation, and conversions.
As you become obsessed with answering your customers’ questions through your website, you will become the go-to resource in your industry, ranking on Google for all the items your buyers are searching.
Adam Mazzella, VP of Sales for Sheffield Metals
To achieve the outcomes and milestones that will drive your success, you will follow a time-tested, proven process with your coach.
You won't need to wait until the end to see results. This five-phase process is designed to help shape and transform your business each step of the way.
In this first phase of the process, you will meet and begin working with your coach, define the outcomes and milestones that your specific business needs to hit, and agree on the root causes of your current challenges so you're entire team is aligned as you move forward.
This all happens before you sign an agreement.
Next, is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified.
Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.
At this phase, your entire organization should be aligned and unified around a digital sales and marketing strategy. Your sales and marketing teams will start functioning as a unified revenue team.
Your team will be participating in trainings and education with your coach.
You will also be regularly publishing revenue-generating content.
At this point, you will have gone through your first 90-day period. Your team should be operating like a well-oiled machine and driving more sales and revenue through optimized content that your buyers can't get enough of.
Now, it's time to scale! Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.
By this phase, you should also see an increase in your team growth and performance.
By the time you get to this final phase, all of your core milestones should be achieved!
You will now be working with your coach on the development of your future vision. You will capitalize on your brand's authority in the market and identify areas of continued growth.
If it sounds like a lot of work. Well, that’s because it is!
We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!
If it sounds like a lot of work. Well, that’s because it is!
We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!
"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.
Martha Brown, CEO
“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”
Steve Sheinkopf, CEO
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall Guinn, CMO
We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Kevin Ellison, VP of Marketing
“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
Adam Mazzella, VP of Sales
"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."
Ryan Litwiller, Marketing Director
“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Jack Moore, CEO
“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”
Cody Turner, Digital Content Specialist
"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”
Rick LaGore, CEO
“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”
Kurt Bahler, CEO
For the best results, we recommend a minimum of an 18-month package.
Mastery within 24 months
Mastery within 18 months
Mastery within 12 months
