Digital Sales & Marketing Mastery
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Attract the right buyers, close deals faster, build brand authority, and help your sales and marketing teams become more productive through comprehensive coaching and training.
Schedule your free 30-minute consultation with a digital sales and marketing specialist today to start achieving your goals.
When a company decides it’s time to invest more in digital marketing, it’s a very common decision to hire an agency to do it all for them. However, 6-12 months into the agency relationship, the content doesn’t match the tone of the business, traffic and leads haven’t increased, sales are static, and the value of the agreement is questioned. We have seen this pattern time and again. It's no wonder so many companies bounce around from one inbound agency to another for years on end without seeing any real traction.
You know who gets the best results from inbound marketing?
Companies that learn how to do it themselves.
And that’s what Digital Sales & Marketing Mastery is all about.
Is it easy? No.
Does it have to be complicated? No.
Will the long-term results change your business forever? Absolutely.
You’ll be assigned a dedicated coach to work with your senior leadership team twice a month. Their goal is to guide your company to massive success within 12-24 months using the proven framework of They Ask, You Answer. During these meetings, you’ll prioritize your digital sales and marketing initiatives, map action plans to achieve them, and tackle any obstacle holding your team back.
You’ll also have access to all of IMPACT’s digital sales and marketing trainers who have specialized expertise in virtual selling, content, video, HubSpot, web, SEO, paid media, and more. Our trainers will work directly with your sales and marketing teams to hone their skills, validate their work, and guide them to success.
As part of your coaching and training program, your team will be required to join IMPACT+ Pro, our exclusive online learning community. IMPACT+ is designed to work in tandem with your coaching and training, both now and in the long-term. Your team will have access to exclusive mastery-level coursework, strategic business tools and can interact with other members of the IMPACT+ community who are on the same journey as you.
Martha Brown, CEO of La-Z-Boy Southeast
Believes that working with a coach is imperative to personal and professional development...
Appreciates frameworks like Scaling Up or EOS and wants to have a similar methodology for your digital sales and marketing...
Is done being dependent on expensive and ineffective agencies...
Wants to invest in your people, helping them develop their skills and advance in their careers...
Wants to implement a true digital sales and marketing strategy based on a proven framework, not just a series of tactics...
Believes your sales and marketing should be much more aligned and wants a framework that guarantees that synergy...
Is willing to put the time and effort into making this work in your organization...
Martha Brown, CEO of La-Z-Boy Southeast
The days of fluffy content that doesn't drive traffic or the right leads are over. Your team will learn to write and shoot content that directly impacts your revenue. Content that educates your buyer, builds trust with them and, empowers them to make a buying decision, faster.
Your sales team will have the skills and tools they need to show up to win. They’ll know how to leverage your sales tools and CRM effectively, write emails that actually get opened, and use strategies such as assignment selling and 1:1 video to close more deals in a shorter time.
You will know what’s working and what isn’t so you can make informed decisions on what to do next, utilizing HubSpot’s sales and marketing tools.
Never again will the sales team complain that they have no idea what the marketing team is doing. Never again will the marketing team complain that the sales team isn't using the tools they created for them, or don’t properly work the leads they’re sending.
As your team becomes aligned, regularly publishes the right content, and works together as a unified revenue team, you will see massive improvements in your traffic, lead generation, and conversions.
As you become obsessed with answering your customers’ questions through your website, you will become the go-to resource in your industry, ranking on Google for all the items your buyers are searching.
Adam Mazzella, VP of Sales for Sheffield Metals
To achieve the outcomes and milestones that will drive your success, you will follow a time-tested, proven process with your coach.
You won't need to wait until the end to see results. This five-phase process is designed to help shape and transform your business each step of the way.
In this first phase of the process, you will meet and begin working with your coach, define the outcomes and milestones that your specific business needs to hit, and agree on the root causes of your current challenges so you're entire team is aligned as you move forward.
This all happens before you sign an agreement.
Next, is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified.
Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.
At this phase, your entire organization should be aligned and unified around a digital sales and marketing strategy. Your sales and marketing teams will start functioning as a unified revenue team.
Your team will be participating in trainings and education with your coach.
You will also be regularly publishing revenue-generating content.
At this point, you will have gone through your first 90-day period. Your team should be operating like a well-oiled machine and driving more sales and revenue through optimized content that your buyers can't get enough of.
Now, it's time to scale! Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.
By this phase, you should also see an increase in your team growth and performance.
By the time you get to this final phase, all of your core milestones should be achieved!
You will now be working with your coach on the development of your future vision. You will capitalize on your brand's authority in the market and identify areas of continued growth.
If it sounds like a lot of work. Well, that’s because it is!
We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!
To achieve the outcomes and milestones that will drive your success, you will follow a time-tested, proven process with your coach.
You won't need to wait until the end to see results. This five-phase process is designed to help shape and transform your business each step of the way.
In this first phase of the process, you will meet and begin working with your coach, define the outcomes and milestones that your specific business needs to hit, and agree on the root causes of your current challenges so you're entire team is aligned as you move forward.
This all happens before you sign an agreement.
Next, is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified.
Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.
At this phase, your entire organization should be aligned and unified around a digital sales and marketing strategy. Your sales and marketing teams will start functioning as a unified revenue team.
Your team will be participating in trainings and education with your coach.
You will also be regularly publishing revenue-generating content.
At this point, you will have gone through your first 90-day period. Your team should be operating like a well-oiled machine and driving more sales and revenue through optimized content that your buyers can't get enough of.
Now, it's time to scale! Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.
By this phase, you should also see an increase in your team growth and performance.
By the time you get to this final phase, all of your core milestones should be achieved!
You will now be working with your coach on the development of your future vision. You will capitalize on your brand's authority in the market and identify areas of continued growth.
If it sounds like a lot of work. Well, that’s because it is!
We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!
Yes, there are a lot of reasons why your company has failed to gain traction by embracing digital for your sales and marketing efforts.
"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.
Martha Brown, CEO
“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”
Steve Sheinkopf, CEO
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall Guinn, CMO
We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Kevin Ellison, VP of Marketing
“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
Adam Mazzella, VP of Sales
"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."
Ryan Litwiller, Marketing Director
“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Jack Moore, CEO
“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”
Cody Turner, Digital Content Specialist
"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”
Rick LaGore, CEO
“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”
Kurt Bahler, CEO
For the best results, we recommend a minimum of an 18-month package.
Mastery within 24 months
Mastery within 18 months
Mastery within 12 months
As part of your Digital Sales and Marketing Mastery package, you will be required to purchase a minimum of two IMPACT+ Pro seats for the discounted rate of $390/year, per team member ($600 off regular pricing). As an IMPACT client, you'll be grandfathered into this rate for life.
Why is this an additional cost? The mastery-level coursework, strategic business tools and peer-to-peer community offered in IMPACT+ Pro is an essential piece to your digital sales & marketing success both during and after you graduate from the mastery program.
In order to be truly successful with Digital Sales & Marketing Mastery, it’s imperative that the right members of your sales, marketing, and leadership teams are ready to fully participate in planning, coaching, and training sessions. Your senior leader(s) will need to be completely bought-in and in support of the initiative before you begin working with your coach.
Digital Sales & Marketing Mastery also requires your team to be ready to do the work! Your coach will provide you with homework assignments and coursework in IMPACT+ (our online learning community), and you will be expected to complete these assignments on time. Your coach will guide your team in creating a strategic roadmap), which you will be expected to follow and take action as needed.
While your coach will help keep you accountable as you create and execute quarterly priorities and tasks, your team should also be keeping each other accountable as well. This will ensure that you are working as a cohesive team.
IMPACT+ Pro is a separate platform designed to work in tandem with the coaching and training services you’ll receive as part of your Digital Sales & Marketing Mastery Program. During and even after you’ve graduated from your Mastery program with us, IMPACT+ Pro will be a necessary component for your long-term digital sales & marketing success. As such, you’ll be required to purchase an IMPACT+ Pro subscription which gives you and your team continued access to our mastery-level coursework, and most importantly, allows you to connect and interact with other IMPACT+ community members who are on the same journey as you.
There are two timeframes in which you'll see results with Digital Sales & Marketing Mastery: short-term and long-term.
As soon as you begin working with us to start creating written and video content that answers your buyers' questions, you can use that content to shorten the sales cycle and improve close rates. You can begin seeing these results as soon as you publish your first pieces of content.
The long-term results come from consistently publishing content that drives inbound traffic, leads, and sales over an extended period of time. The timeframe for seeing these kinds of results varies from company to company, depending on their starting point. (A company that's already updating their website on a regular basis will have an easier time than a company who hasn't updated their website in two years.) For most companies, they start seeing inbound traffic and leads increase within six months.
With content, video, and HubSpot training, you will be guided in executing the concepts of the They Ask, You Answer framework for your business, ensuring you prioritize and maximize your resources to see an immediate lift in traffic, leads, and sales.
We’ll also continually educate you on the latest best practices in content, video, and HubSpot so your team becomes empowered to generate and track content that will continue to drive these metrics.
You'll meet with the subject matter expert trainers 1-3 times per week (depending on your package) and have access to them in between meetings via Basecamp.
Content and video trainers will review and edit your content between meetings, and HubSpot trainers will provide technical support asynchronously on an as-needed basis.
Digital Sales & Marketing Mastery will be a fit for any company or industry that relies on educating their prospects before they make a purchasing decision. If your buyers are looking to do their research and make well-informed purchasing decisions, then your business will be a good fit for Digital Sales & Marketing Mastery.
Conversely, if your buyers buy your product on impulse or without thinking much about it, then Digital Sales & Marketing Mastery might not be a fit for you.
IMPACT can help you with that, too. As you work with your digital sales and marketing coach, you may uncover additional areas of improvement that your business could benefit from. These may include website design projects, paid media campaigns or advanced HubSpot implementation projects. Your account manager will help you scope out these projects with our team and ensure that you are getting exactly what you need.