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Digital Sales and Marketing Mastery Program

Are you ready to scale your business, drive more revenue, and dominate your industry?

Digital Sales & Marketing Mastery combines strategic coaching for business leaders and in-depth training for sales and marketing teams.

Attract the right buyers, close deals faster, build brand authority, and help your sales and marketing teams become more productive through comprehensive coaching and training.
Schedule your free 30-minute consultation with a digital sales and marketing specialist today to start achieving your goals.

What is Digital Sales & Marketing Mastery?

A 12- to 24-month program that helps develop internal digital sales and marketing expertise inside your organization so you can control your own success and never be dependent on expensive, ineffective inbound marketing agencies again.

When a company decides it’s time to invest more in digital marketing, it’s a very common decision to hire an agency to do it all for them. However, 6-12 months into the agency relationship, the content doesn’t match the tone of the business, traffic and leads haven’t increased, sales are static, and the value of the agreement is questioned. We have seen this pattern time and again. It's no wonder so many companies bounce around from one inbound agency to another for years on end without seeing any real traction.

You know who gets the best results from inbound marketing?
Companies that learn how to do it themselves.

And that’s what Digital Sales & Marketing Mastery is all about.

Is it easy? No.

Does it have to be complicated? No.

Will the long-term results change your business forever? Absolutely.

When you sign up for Digital Sales & Marketing Mastery, here’s what you get:


Strategic coaching for leaders

You’ll be assigned a dedicated coach to work with your senior leadership team twice a month. Their goal is to guide your company to massive success within 12-24 months using the proven framework of They Ask, You Answer. During these meetings, you’ll prioritize your digital sales and marketing initiatives, map action plans to achieve them, and tackle any obstacle holding your team back.


Advanced training for teams

You’ll also have access to all of IMPACT’s digital sales and marketing trainers who have specialized expertise in virtual selling, content, video, HubSpot, web, SEO, paid media, and more. Our trainers will work directly with your sales and marketing teams to hone their skills, validate their work, and guide them to success.


Learning materials and community

Your entire team will be a part of IMPACT+, an exclusive online learning community. Here, they will have access to comprehensive course work, connect with peers from other companies implementing They Ask, You Answer, and keep track of progress together.

"$3m increase in revenue"

"After working with IMPACT for one year, we saw a $3m increase in revenue and we’re generating over 3,000 leads per month from our digital sales and marketing efforts.”

Martha Brown, CEO of La-Z-Boy Southeast

logo-lazboy-home-furnishings-decor

Who is Digital Sales & Marketing Mastery for?


If you’re a business leader who:
  • Believes that working with a coach is imperative to personal and professional development...

  • Appreciates frameworks like Scaling Up or EOS and wants to have a similar methodology for your digital sales and marketing...

  • Is done being dependent on expensive and ineffective agencies...

  • Wants to invest in your people, helping them develop their skills and advance in their careers...

  • Wants to implement a true digital sales and marketing strategy based on a proven framework, not just a series of tactics...

  • Believes your sales and marketing should be much more aligned and wants a framework that guarantees that synergy...

  • Is willing to put the time and effort into making this work in your organization...

Then Digital Sales and Marketing Mastery is for you.

"$3m increase in revenue"

"After working with IMPACT for one year, we saw a $3m increase in revenue and we’re generating over 3,000 leads per month from our digital sales and marketing efforts.”

Martha Brown, CEO of La-Z-Boy Southeast

logo-lazboy-home-furnishings-decor

What to expect with Digital Sales & Marketing Mastery

content and video
Content and video that
drives revenue

The days of fluffy content that doesn't drive traffic or the right leads are over. Your team will learn to write and shoot content that directly impacts your revenue. Content that educates your buyer, builds trust with them and, empowers them to make a buying decision, faster.

Faster Close Rates and Efficient
Faster close rates and a more efficient sales team

Your sales team will have the skills and tools they need to show up to win. They’ll know how to leverage your sales tools and CRM effectively, write emails that actually get opened, and use strategies such as assignment selling and 1:1 video to close more deals in a shorter time.

roi graph
A true understanding of ROI from your digital sales and marketing

You will know what’s working and what isn’t so you can make informed decisions on what to do next, utilizing HubSpot’s sales and marketing tools.

Company Agreement
Full company alignment on a digital sales and marketing strategy

Never again will the sales team complain that they have no idea what the marketing team is doing. Never again will the marketing team complain that the sales team isn't using the tools they created for them, or don’t properly work the leads they’re sending.

improve marketing metrics graph
Improved marketing metrics month over month

As your team becomes aligned, regularly publishes the right content, and works together as a unified revenue team, you will see massive improvements in your traffic, lead generation, and conversions.

brand awareness
Become the Wikipedia of
your industry

As you become obsessed with answering your customers’ questions through your website, you will become the go-to resource in your industry, ranking on Google for all the items your buyers are searching.

"In 18 months since starting Digital Sales & Marketing Mastery, our sales revenues are up almost $20 million."

Adam Mazzella, VP of Sales for Sheffield Metals

Mazzella_Companies_Logo

How Digital Sales & Marketing Mastery works

To achieve the outcomes and milestones that will drive your success, you will follow a time-tested, proven process with your coach.

You won't need to wait until the end to see results. This five-phase process is designed to help shape and transform your business each step of the way.

Proccess Diagram----05 Proccess Diagram----01
Phase 1: Align and commit

In this first phase of the process, you will meet and begin working with your coach, define the outcomes and milestones that your specific business needs to hit, and agree on the root causes of your current challenges so you're entire team is aligned as you move forward. 

This all happens before you sign an agreement.

Proccess Diagram----04
Phase 2: Prioritize
(first 2 weeks)

Next, is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified.

Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.

Proccess Diagram----03
Phase 3: Execute
(first 90-day cycle)

At this phase, your entire organization should be aligned and unified around a digital sales and marketing strategy. Your sales and marketing teams will start functioning as a unified revenue team.

Your team will be participating in trainings and education with your coach.

You will also be regularly publishing revenue-generating content. 

Proccess Diagram----02
Phase 4: Scale (repeat 90-day cycle for 12-24 months)

At this point, you will have gone through your first 90-day period. Your team should be operating like a well-oiled machine and driving more sales and revenue through optimized content that your buyers can't get enough of.

Now, it's time to scale! Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.

By this phase, you should also see an increase in your team growth and performance. 

Proccess Diagram----01
Phase 5: Transform

By the time you get to this final phase, all of your core milestones should be achieved!

You will now be working with your coach on the development of your future vision. You will capitalize on your brand's authority in the market and identify areas of continued growth

If it sounds like a lot of work. Well, that’s because it is!

We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!

How Digital Sales & Marketing Mastery works

To achieve the outcomes and milestones that will drive your success, you will follow a time-tested, proven process with your coach.

You won't need to wait until the end to see results. This five-phase process is designed to help shape and transform your business each step of the way.

Phase 1: Align and commit

In this first phase of the process, you will meet and begin working with your coach, define the outcomes and milestones that your specific business needs to hit, and agree on the root causes of your current challenges so you're entire team is aligned as you move forward. 

This all happens before you sign an agreement.

Phase 2: Prioritize
(first 2 weeks)

Next, is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified.

Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.

Phase 3: Execute
(first 90-day cycle)

At this phase, your entire organization should be aligned and unified around a digital sales and marketing strategy. Your sales and marketing teams will start functioning as a unified revenue team.

Your team will be participating in trainings and education with your coach.

You will also be regularly publishing revenue-generating content. 

Phase 4: Scale (repeat 90-day cycle for 12-24 months)

At this point, you will have gone through your first 90-day period. Your team should be operating like a well-oiled machine and driving more sales and revenue through optimized content that your buyers can't get enough of.

Now, it's time to scale! Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.

By this phase, you should also see an increase in your team growth and performance. 

Phase 5: Transform

By the time you get to this final phase, all of your core milestones should be achieved!

You will now be working with your coach on the development of your future vision. You will capitalize on your brand's authority in the market and identify areas of continued growth

Proccess Diagram----05 Proccess Diagram----01
Proccess Diagram----04
Proccess Diagram----03
Proccess Diagram----02
Proccess Diagram----01

If it sounds like a lot of work. Well, that’s because it is!

We see time and again that businesses that stay committed to the process and follow the guidance of their coach see incredible results — and so can you!

Let our case studies do the talking

Yes, there are a lot of reasons why your company has failed to gain traction by embracing digital for your sales and marketing efforts.

Inbound Marketing Video Success Studies
La-Z-Boy Southeast

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown, CEO

Inbound Marketing Video Success Studies
Yale Appliance

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf, CEO

Inbound Marketing Video Success Studies
Aquila

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn, CMO

Inbound Marketing Video Success Studies
AIS

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison, VP of Marketing

Inbound Marketing Video Success Studies
Mazella

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella, VP of Sales

Inbound Marketing Video Success Studies
Retrofoam

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller, Marketing Director

Inbound Marketing Video Success Studies
West Roofing

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore, CEO

Inbound Marketing Video Success Studies
Office Interiors

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Cody Turner, Digital Content Specialist

Inbound Marketing Video Success Studies
Intek

"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”

Rick LaGore, CEO

Inbound Marketing Video Success Studies
FBi Buildings

“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”

Kurt Bahler, CEO

What does the Digital Sales & Marketing Mastery cost?

For the best results, we recommend a minimum of an 18-month package.

Fast

Mastery within 24 months

Included in this package:
  • Digital Sales and Marketing Coach
  • 4x SME Training Session/mth
  • 60 Days of IMPACT+ Pro Free
  • Company Alignment Workshop
$6,500/mo
per month for 24 months
Fastest

Mastery within 12 months

Included in this package:
  • Digital Sales and Marketing Coach
  • 16x SME Training Sessions/mth
  • 60 Days of IMPACT+ Pro Free
  • Company Alignment Workshop
$12,500/mo
per month for 12 months

Frequently asked questions

What’s expected of me and my team in order for Digital Sales & Marketing Mastery to be successful?

In order to be truly successful with Digital Sales & Marketing Mastery, it’s imperative that the right members of your sales, marketing, and leadership teams are ready to fully participate in planning, coaching, and training sessions. Your senior leader(s) will need to be completely bought-in and in support of the initiative before you begin working with your coach. 

Digital Sales & Marketing Mastery also requires your team to be ready to do the work! Your coach will provide you with homework assignments and coursework in IMPACT+ (our online learning community), and you will be expected to complete these assignments on time. Your coach will guide your team in creating a strategic roadmap), which you will be expected to follow and take action as needed.

While your coach will help keep you accountable as you create and execute quarterly priorities and tasks, your team should also be keeping each other accountable as well. This will ensure that you are working as a cohesive team.

 

When should I expect to start seeing results with Digital Sales & Marketing Mastery?

There are two timeframes in which you'll see results with Digital Sales & Marketing Mastery: short-term and long-term.

As soon as you begin working with us to start creating written and video content that answers your buyers' questions, you can use that content to shorten the sales cycle and improve close rates. You can begin seeing these results as soon as you publish your first pieces of content.

The long-term results come from consistently publishing content that drives inbound traffic, leads, and sales over an extended period of time. The timeframe for seeing these kinds of results varies from company to company, depending on their starting point. (A company that's already updating their website on a regular basis will have an easier time than a company who hasn't updated their website in two years.) For most companies, they start seeing inbound traffic and leads increase within six months.

 

What should I expect my team training (content, video, HubSpot) to look like?

With content, video, and HubSpot training, you will be guided in executing the concepts of the They Ask, You Answer framework for your business, ensuring you prioritize and maximize your resources to see an immediate lift in traffic, leads, and sales.

We’ll also continually educate you on the latest best practices in content, video, and HubSpot so your team becomes empowered to generate and track content that will continue to drive these metrics.

You'll meet with the subject matter expert trainers 1-3 times per week (depending on your package) and have access to them in between meetings via Basecamp.

Content and video trainers will review and edit your content between meetings, and HubSpot trainers will provide technical support asynchronously on an as-needed basis.

 

What industries or types of businesses are the best fit for Digital Sales & Marketing Mastery?

Digital Sales & Marketing Mastery will be a fit for any company or industry that relies on educating their prospects before they make a purchasing decision. If your buyers are looking to do their research and make well-informed purchasing decisions, then your business will be a good fit for Digital Sales & Marketing Mastery.

Conversely, if your buyers buy your product on impulse or without thinking much about it, then Digital Sales & Marketing Mastery might not be a fit for you.

 

What if we need more help with web design, paid media, or complicated HubSpot projects?

IMPACT can help you with that, too. As you work with your digital sales and marketing coach, you may uncover additional areas of improvement that your business could benefit from. These may include website design projects, paid media campaigns or advanced HubSpot implementation projects. Your account manager will help you scope out these projects with our team and ensure that you are getting exactly what you need.

 

Why is IMPACT+ charged separately?

Most of our clients continue to use IMPACT+ long after their Digital Sales & Marketing Mastery package has ended. This is the main reason why your IMPACT+ membership is billed separately. This also allows you to continue to add users over time and create the learning experience that best fits your business. Through your Digital Sales & Marketing package, you will receive an extreme discount on your IMPACT+ Pro membership, which will be honored for life.


Get started on the path to scaling your business, driving more revenue, and dominating your industry.

Schedule your free 30-minute consultation with a digital sales and marketing specialist today to start achieving your goals.
Schedule your FREE 30-minute digital sales and marketing consultation.

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