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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Digital Sales and Marketing Mastery Program

Coaching for business leaders,
hands-on training for your teams
Control your own success and never be dependent on an expensive, ineffective inbound marketing agency ever again.

What is Digital Sales & Marketing Mastery?

An intensive, customized 12-24-month program of coaching, training, and strategy that gives you and your team everything you need to experience sales and marketing success.

Organizations that complete the program are set up to drive their own growth for years to come.

Is IMPACT the right choice for you?

Take the Agency Fit Assessment to find out

What you get


Strategic coaching
for leaders

Your dedicated coach will guide your company’s sales and marketing using the They Ask, You Answer framework.

You'll diagnose the most critical problems facing your sales and marketing teams, and map out how to overcome them in detail, 90 days at a time.


Hands-on training
for teams

IMPACT’s sales and marketing trainers specialize in virtual selling, content strategy, video production, HubSpot proficiency, SEO, and more.

Our trainers will work directly with your sales and marketing teams to hone their skills, validate their work, and guide them to success.


Digital curriculum
and community

IMPACT+, our online education resource library, works in tandem with your coaching and training, both now and in the long term.

Your team will have access to mastery-level coursework and strategic business tools, and they will connect with other members of the IMPACT+ community.

"$3m increase in revenue"

"After working with IMPACT for one year, we saw a $3m increase in revenue and we’re generating over 3,000 leads per month from our digital sales and marketing efforts.”

Martha Brown, CEO of La-Z-Boy Southeast

logo-lazboy-home-furnishings-decor

Who is Digital Sales & Marketing Mastery for?

Businesses that want to take ownership of their marketing and optimize their sales process.

Our program offers an unparalleled, transformational experience for our clients, but we know it’s not for everyone.

The Mastery program is uniquely tailored to SMBs with a customer base eager to be educated.


Mastery clients think differently.

They’ve seen their diminishing marketing ROI. They know they need to take a new approach if they want to see different results.

Mastery clients agree that the internet has changed the way their customers purchase, and they know that people tend to buy from businesses they trust.

"$3m increase in revenue"

"After working with IMPACT for one year, we saw a $3m increase in revenue and we’re generating over 3,000 leads per month from our digital sales and marketing efforts.”

Martha Brown, CEO of La-Z-Boy Southeast

logo-lazboy-home-furnishings-decor

What to expect

content and video
Content and video that
drives revenue
Faster Close Rates and Efficient
Faster close rates
roi graph
A true understanding of ROI
Company Agreement
Full company alignment
improve marketing metrics graph
Improved marketing metrics
brand awareness
Become the most trusted
brand in your industry

"In 18 months since starting Digital Sales & Marketing Mastery, our sales revenues are up almost $20 million."

Adam Mazzella, VP of Sales for Sheffield Metals

Mazzella_Companies_Logo

How Digital Sales & Marketing Mastery works

Our process starts transforming your business immediately, and your dedicated coach will guide you each step of the way.
And don’t worry, you won’t need to wait until the end to start seeing results.
Proccess Diagram----05 Proccess Diagram----01
Phase 1: Align and commit

Once you begin working with your coach you'll define the outcomes and milestones that your specific business needs to hit and start to address the root causes of your current challenges so you're entire team is aligned as you move forward.

Proccess Diagram----04
Phase 2: Prioritize
(first 2 weeks)

Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.

Proccess Diagram----03
Phase 3: Execute
(first 90-day cycle)

Your entire organization is now aligned and unified around a digital sales and marketing strategy and your sales and marketing teams have started functioning as a unified revenue team.

You're meeting with your coach on a regular basis.

Your team is working hands-on with trainers and regularly publishing revenue-generating content. 

Proccess Diagram----02
Phase 4: Scale (repeat 90-day cycle for 12-24 months)

Your team begins to operate like a well-oiled machine and starts driving more sales through optimized content that your buyers can't get enough of.

Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.

Proccess Diagram----01
Phase 5: Transform

All of your core milestones should be achieved!

You will now be working with your coach on the development of your future vision.

You will capitalize on your brand's authority in the market and identify areas of continued growth. 

Is IMPACT the right choice for you?

How Digital Sales & Marketing Mastery works

Our process starts transforming your business immediately, and your dedicated coach will guide you each step of the way.
And don’t worry, you won’t need to wait until the end to start seeing results.
Phase 1: Align and commit

Once you begin working with your coach you'll define the outcomes and milestones that your specific business needs to hit and start to address the root causes of your current challenges so you're entire team is aligned as you move forward.

Phase 2: Prioritize
(first 2 weeks)

Your coach will then facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow.

Phase 3: Execute
(first 90-day cycle)

Your entire organization is now aligned and unified around a digital sales and marketing strategy and your sales and marketing teams have started functioning as a unified revenue team.

You're meeting with your coach on a regular basis.

Your team is working hands-on with trainers and regularly publishing revenue-generating content. 

Phase 4: Scale (repeat 90-day cycle for 12-24 months)

Your team begins to operate like a well-oiled machine and starts driving more sales through optimized content that your buyers can't get enough of.

Working with your coach, you will repeat 90-day planning sessions, where you will set new priorities and initiatives designed to scale your results to the next level.

Phase 5: Transform

All of your core milestones should be achieved!

You will now be working with your coach on the development of your future vision.

You will capitalize on your brand's authority in the market and identify areas of continued growth. 

Proccess Diagram----05 Proccess Diagram----01
Proccess Diagram----04
Proccess Diagram----03
Proccess Diagram----02
Proccess Diagram----01

Is IMPACT the right choice for you?

Take the Agency Fit Assessment to find out

What success looks like

Hear the stories of incredible business growth
and inbound marketing success.
Inbound Marketing Video Success Studies
La-Z-Boy Southeast

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown, CEO

Inbound Marketing Video Success Studies
Yale Appliance

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf, CEO

Inbound Marketing Video Success Studies
Aquila

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn, CMO

Inbound Marketing Video Success Studies
AIS

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison, VP of Marketing

Inbound Marketing Video Success Studies
Mazella

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella, VP of Sales

Inbound Marketing Video Success Studies
Retrofoam

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller, Marketing Director

Inbound Marketing Video Success Studies
West Roofing

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore, CEO

Inbound Marketing Video Success Studies
Office Interiors

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Cody Turner, Digital Content Specialist

Inbound Marketing Video Success Studies
Intek

"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”

Rick LaGore, CEO

Inbound Marketing Video Success Studies
FBi Buildings

“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”

Kurt Bahler, CEO

What does Digital Sales & Marketing Mastery cost?

Fast

Mastery within 24 months

Included in this package:
  • Digital Sales and Marketing Coach
  • 4x SME Training Session/mth
  • Company Alignment Workshop
$6,500/mo
per month for 24 months
Fastest

Mastery within 12 months

Included in this package:
  • Digital Sales and Marketing Coach
  • 16x SME Training Sessions/mth
  • Company Alignment Workshop
$12,500/mo
per month for 12 months

As part of your Digital Sales and Marketing Mastery package, you will be required to purchase a minimum of two IMPACT+ Pro seats for the discounted rate of $390/year, per team member ($600 off regular pricing). As an IMPACT client, you'll be grandfathered into this rate for life.

Why is this an additional cost? The mastery-level coursework, strategic business tools and peer-to-peer community offered in IMPACT+ Pro is an essential piece to your digital sales & marketing success both during and after you graduate from the mastery program. 

Frequently Asked Questions

Fast, Faster, or Fastest?
What’s expected of me and my team in order for Digital Sales & Marketing Mastery to be successful?
Why is IMPACT+ charged separately?
When should I expect to start seeing results with Digital Sales & Marketing Mastery?
What should I expect my team training (content, video, HubSpot) to look like?
What industries or types of businesses are the best fit for Digital Sales & Marketing Mastery?
What if we need more help with web design, paid media, or complicated HubSpot projects?

At last, a framework that simplifies sales and marketing.

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