IMPACT Inbound Marketing Agency

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

They Ask, You Answer Awards 2021

[TAYA Awards] They Ask, You Answer Awards 2021

Hall of Fame

They Ask, You Answer 2021 Award Winners


Fire & Ice Heating and Cooling, Mark Wilson

By answering the most common questions Bryan is asked in the sales process through video, he’s able to have more decision-focused conversations with potential customers – resulting in him becoming the first rep to bring in more than $2 million in sales and reducing the sales cycle by 10%.

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IMPACK, Hani Hallal

It’s natural to think a company that sells folder-glue packaging equipment would want to do just that… sell folder-glue packaging equipment. But Hani and his team at IMPACK are on a mission to educate first and foremost, even if that means explaining to prospects when purchasing the equipment isn’t in their best interest.

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Industrial Packaging, Nathan Dube

Nathan’s “The Different Types Of Contract Packaging Services” article can be directly attributed to a $1 million annual contract and was the catalyst for a sales cycle that took 90% less time.

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Western States Metal Roofing, Lauren Risotto

In 2021, writing about the price of steel wasn’t just addressing cost for Western States Metal Roofing – it also was addressing a huge problem their industry was facing due to supply chain issues. By tackling the topic head-on, Lauren was able to answer several of the more frustrating questions their prospective customers had, resulting in the article receiving the most single-day views and more than $16k in attributed revenue.

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Applied Education Systems, Jim Schultz

Jim made a strategic business decision that took his $10 million company to $0 in sales virtually overnight. Over the course of the next ten years, Jim and his team have adopted the They Ask, You Answer philosophy in all aspects of the business - resulting in $27 million in sales, 141,771 organic leads and being name Inc’s Top 5000 Fastest Growing Companies list 4 years in a row.

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