Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

3 Brutally Honest Tips for Conquering Content Creation [+Infographic]

3 Brutally Honest Tips for Conquering Content Creation [+Infographic] Blog Feature

July 13th, 2017 min read

Content creation is at the center of the inbound marketing ecosystem, and while it is the best way to attract qualified traffic to your site, for many people creating it is a huge pain point.

“I know that I need to be blogging more, but my team and I struggle to do it consistently.”  

If this sounds like you, know that you’re not alone. 

Even the team here at IMPACT has struggled with the process of getting great content produced on a regular basis.

Luckily, we’ve come up with a handful of tricks that lower the barriers to get moving, keep the motivation high, and ultimately result is some great content.

1. Set a Schedule (And Stop Making Excuses)

Let’s face it. It’s pretty easy to make excuses.

I can tell you as someone who’s been there, it’s all too easy to convince yourself that the article you are working on “isn’t ready” or that it will be better if you release it next week. The problem with that, however, is obvious.

We’ve combated procrastination by creating a content calendar at IMPACT and assigning specific deadlines (date and time) for articles. (We do this using the HubSpot Calendar tool.) Taking it a step further, we assign those timeslots to team members with weeks of advance time, so there are no excuses.

Why does this work?  It creates accountability to your teammates. I know that by missing my deadline on my content piece, I’m directly hindering my teammates’ success. That’s a much bigger bullet to bite than, “I’ll get to this article next week; no one will mind.”

2. Pick a Topic Your Prospects Actually Want to Read

So, we’re on-track to getting this content created, we’ve got a deadline coming, and we’ve got no topic. Darn.

Picking a topic for conversation can be one of the most difficult parts of writing an article. For me, it’s often the part that takes the longest. I’ll spend days thinking about what to write, only to change it up at the last moment. (Even this article was on a totally different topic yesterday.)

Fortunately, I’ve developed a pocket list of ways to come up with a topic.

  • What’s a compelling event that would make a prospect pursue your product or service as a solution? Can you write something to help that prospect through that event? For example, a company struggling to consistently produce great blog content may reach out to IMPACT to help them put the strategies in place to win with inbound marketing. See what I did there?
  • Newsjack! Newsjacking is the “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” Simply put, it’s writing about what people are currently searching and talking about. Find something relevant to your industry that your prospects would be keeping an eye on and start reporting!
  • Can you write about some of the questions that come up in your sales process? Sales is the process of helping your prospects understand the value that your product and service provide. Why wait until you engage in the sales process to start educating your prospects?
  • If you’re looking for something a bit more direct, try these two hacks:

Remember that great content answers the questions of your prospects.  If it’s helpful and relevant - it’s on the right track.

3. Just Write That Shit

Ahh - the moment where pen meets paper.  It’s time to cozy up, make some tea (if you’re into that), and write a masterpiece.  

Some people find this much easier than others, but the process of getting your ideas into the written word is no easy task.

I use a pretty simple framework that keeps me moving through the process. Thanks to it, articles that used to take me hours, now only take me a fraction of that time.

When I was writing in the past, I would get what’s commonly referred to as “writer’s block.” I would get frustrated as the ideas didn’t flow from my mind onto paper.  

The main problem: I could articulate my thoughts in my mind and speak intelligently about the topic, but writing would feel like a  “two steps forward, one step back” process.

Breaking that cycle was as simple as approaching writing differently.

Before I was trying to combine the process of research, writing, and editing into one. Thoughts about grammar would interject my line of thought and research would inhibit my ability to get started.

Fixing that was as simple as separating the three.

When I get stuck at any one part, I skip to the next. For example, start with research. When you’ve gathered enough information, just start writing. Don’t stop to edit until you can’t write anymore. Once you’re done editing, jump back to research, and repeat the process.

It works every time!

Conquering Content Creating

Without a doubt, consistently creating content is the biggest pain that I see organizations face when trying implement inbound marketing. So, the good news is it’s just not you who feels that way.  

Remember, stick to the schedule, pick a topic that your prospects care about, and seriously, just write that shit. It’s as simple as that. 

This infographic was created with the graphic design software Venngage:

conquer-content.jpg

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE