Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

4 Reasons Why Your Leads Aren’t Translating Into Actual Sales

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

4 Reasons Why Your Leads Aren’t Translating Into Actual Sales Blog Feature

5_Reasons_Why_Your_Leads_Arent_Translating_Into_Actual_SalesPicture this - your friend just called to tell you he is running a little late for your lunch date. 

To kill some time, you mosey into a little shop near by and take a look around. Upon entering, you're met by an overly aggressive salesperson urging you to "try this" and "check out that." 

Needless to say, you're instantly put off, and you leave without making a purchase. 

Now imagine that you're running late to meet your spouse for dinner at your in-laws. To make matters worse, you forgot today is their anniversary and you were supposed to pick up flowers on your way. You rush into a supermarket in some offbeat town along the way and try as you will, you can't find one person to direct you to the floral department. 

What does a guy gotta do to get a dozen calla lilies around here?

You remember what happened last time you showed up late to dinner, so you leave empty handed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

While these two situations are entirely different, the outcomes are the same as a result of misguided sales efforts. However, it's important to note that those aren't the only ways to lose a sale, and if we're being honest, there are about a million more ways to lose a sale than there are to win one.

So if your business is among those struggling to convert leads into actual sales, you'll want to make note of these 4 red flags that could be derailing your sales initiatives. 

1. No one is monitoring quality control

Thank to advances in technology, it's becoming increasingly easier for businesses to draw in an impressive amount of leads, however, when the process of lead generation evolves faster than that of qualification, businesses run into a bit of a mess. 

So many leads, so little time. 

To combat this, it's important that you start by understanding that not all leads are created equal. (The earlier you comes to terms with this, the better.)

To ensure that your salespeople are only getting on the phone with people worth talking to, it's important that both marketing and sales have a shared definition of what a qualified prospect looks like. 

Often times businesses will turn to lead scoring as a way to determine how qualified a lead is. Essentially, having a system like this to rank and prioritize qualified leads will help to safeguard your sales team from wasting time on fruitless calls.

2. People don't trust you

Our best advice, go in curious. 

While it's tempting to do all the talking in an effort to prove your expertise, the best thing your salespeople can do on a call is to listen. When your salespeople commit to active listening, they'll find that it's much easier to get people to open up about their unique needs and concerns. 

From here, they can use these insights to provide contextual solutions that aim to make the person on the other end of the line feel like they are being understood. 

At the end of the day, a genuine understanding of what your potential customer is looking to accomplish or gain from your product or service is more valuable than any sales script or pitch.

Another way for your sales people to establish a sense of trust is to leverage case studies to provide data-driven evidence that supports your ability to deliver results. 

3. They are stuck at the top of the funnel

Your marketing team has done an impressive job creating content that is persuasive enough to convert new visitors into leads, but what happens once they've converted?

Without content mapped to both the middle of the funnel, as well as the bottom of the funnel, you're at risk of leaving qualified leads having just scratched the surface. So to ensure that you're not leaving opportunities on the table, it's important that your sales and marketing teams have a plan for lead nurturing. 

In an effort to push a lead further down the funnel, you'll want to be sure that you're offering resources that lend themselves well to a prospect's needs during this point in the decision making process. While simplified "how-to" blog articles may have got them here, it's going to take more advanced, contextual resources like case studies, webinars, videos, and/or free trials to get them to a point where they are ready to talk to your sales team. 

4. You're failing to reach the decision maker

If your leads are stuck in purgatory, the problem could boil down to the fact that your sales people aren't on the phone with the right people. 

So who are the right people?

Decision makers.

And to be quite frank, they're not always easily accessible.

With that said, if your team has an opportunity to get on the phone with one of these people you want to be sure that they're prepared to own it. Here's how:

  • Prove value - don't bring up problems unless you're ready to provide solutions.
  • Bring data to the table - executives crave cold, hard numbers.
  • Do your homework - be prepared to answer questions and objections (don't skirt around them.)
Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Sales
Published on March 13, 2015

Recent Articles

Sales Enablement Checklist: 5 Questions Marketing Teams Should Regularly Ask Sales Teams
November 30, 2021 • 5 min read
Virtual Sales: How To Improve Sales Performance in a Virtual World
November 15, 2021 • 8 min read
How To Improve Your Sales Process
November 8, 2021 • 9 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
What is Assignment Selling? (Using Content to Close Deals Faster)
November 2, 2021 • 5 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
Sales and Marketing Alignment: How To Shorten Your Sales Cycle
September 17, 2021 • 8 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 28, 2021 • 6 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
How to Add Video to the Sales Process
July 20, 2021 • 6 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
9 marketing objective examples to guide your next digital strategy meeting (+ one bonus)
June 30, 2021 • 6 min read
How to Use Video for Sales (5 Easy Tips)
June 8, 2021 • 6 min read
Lead nurturing strategies, ft. Rich Quarles of glassCanopy (Inbound Success, Ep. 198)
June 7, 2021 • 24 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It
May 27, 2021 • 6 min read
The Rise of the Introverted Salesperson
May 25, 2021 • 4 min read
What is a buyer persona (and do you really need one)?
May 11, 2021 • 7 min read
How to Get Sales Enablement Content from Your Marketing Team
May 3, 2021 • 5 min read