Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Dan Tighe

By Dan Tighe

Aug 13, 2015

Topics:

Marketing Strategy
Marketing Strategy

5 Social Media Hacks to Increase Your Click-Through-Rates

Dan Tighe

By Dan Tighe

Aug 13, 2015

5 Social Media Hacks to Increase Your Click-Through-Rates

5-social-media-hacks-to-increase-your-click-through-ratesSocial media is a constant game of trial and error. Just when it seems like you’ve cracked the code, a new technique comes into play that you had no idea existed.

It’s simply the nature of the industry, but it provides social media marketers with the ability to adapt quickly and continue to stay ahead of the competition.

Just like an email marketing or PPC campaign, one of the most important metrics to account for is the click-through-rate.

Impressions mean one thing, but unless your persona is clicking the link, the post was most likely not engaging enough to truly grab the interest of the reader.

To help you increase the click through rate of your next stream of social media posts via Facebook, Linkedin, or Twitter, here are 5 social media hacks that will help get the traffic you have been looking for.

1.    Grow Your Social Media Following

Growing your social media following organically is important, however there are plenty of ways to speed up the process if your results have been slow.

By following and engaging with people you know would be interested in your company, you will in the long run, drive traffic back to your site. Simply put, the more followers you have, the more impressions you will have every update you publish.

Tweepi

One tool I have found to be extremely helpful for growing my clients’ Twitter following has been Tweepi.

This is a great tool that allows you follow/unfollow very specific people based upon criteria such as who they have engaged with, location, the hashtags they have used, and keywords that describe them in their bio. And that is just the tip of the iceberg.

The software provides so many filters that I find a new “solution” every week.

2.    Monitor The Analytics of Your Posts 

Another tip that will help tremendously as an inbound marketer is to always check your analytics.

One of the first things you should be checking before you start posting is how your accounts performed the previous day and how it is performing overall this month.

The best part about this is that Hubspot makes this extremely simple with their main dashboards along with their internal ones as well. 

The social media dashboard specifically, gives you an in-depth overview on how your Tweets, LinkedIn, Facebook, and Google+ accounts have been performing. It shows the clicks and interactions of every post with a Hubspot tracking code URL so you can get a great breakdown of how your followers are reacting with different content, hashtags or the language of the post.

You can use this data to improve your click-through-rates by continually tweaking your posts on various networks. You can do this by simply changing the language or learning which hashtags your buyer personas are using. If your company is B2B, maybe there is a LinkedIn group that you can start conversations in via one of your most popular blog post.

3. Use More Images 

It’s no secret that a post with a nice image attached will receive more clicks and engagement. When scrolling down a newsfeed, an image is more likely to get noticed as it stands out among the other noise. 

“Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets." [Tweet this] (Source)

It’s also important to make sure that the picture you are using is applicable to the content you are sharing and that the images are a high-quality so that they don’t look pixelated or out-of-focus to your readers. Low-quality photos can reflect badly on your brand and make you look unprofessional.

4.  Focus on the right platforms 

Not all businesses will succeed on every social media platform. Your success depends heavily on the product or service, whether the company is B2B or B2C, average age of your buyer persona, among many other factors.

For example, if your company offers a B2B service or product, it might be more beneficial to focus most of your time on LinkedIn by interacting with other business professionals. If you are a B2C company, where you want to visually display your product, you might find that Twitter, Facebook, and Instagram are your most successful platforms. 

In the end, it’s all about knowing your buyer persona, where they are hanging out, and engaging.

It might take a while to figure out, but when you find it, it will be like striking gold. If you have the best content to share, then your buyer persona will find the value and ultimately see you as the influencer they continually turn to for the best information.

5. Shorten Your Links 

Web links are typically long and take up a lot of characters. You only have a sentence or two to really draw the eyes of your persona, so it’s important to get the most out of your space by shortening your links.

HubSpot will automatically shorten your links to only take up a minimum of characters (this is especially important on Twitter where you only have 140 characters to work with.) There are also free resources such as Bitly that has become very popular among social media marketers.

By shortening your links, you will be able to create longer messages and ultimately create more appealing posts that your followers will want to click through on. They’ll also be more visually clean aesthetically pleasing as well.

Key Takeaway 

Increasing your click-through-rates is not rocket science. It just takes the right blend of best practices, simple A/B Testing, and knowing your audience. By working on just these 5 Hacks you will begin see more clicks driving your social traffic and engagement among your followers.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan

Website Conversions in 2023 — STOP, START, KEEP

January 25, 2023
Vin Gaeta Vin Gaeta

Sales vs Marketing in 2023: What’s The Difference?

January 5, 2023
Marcus Sheridan Marcus Sheridan

How To Set Content Marketing Goals for Growth

December 29, 2022
Brian Casey Brian Casey

Should You Hire An Agency to Create Your Content?

December 12, 2022
Marcus Sheridan Marcus Sheridan

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)

December 1, 2022
Dia Vavruska Dia Vavruska