Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Hiring an Agency

A Salesman's Tip for Choosing an Inbound Marketing Agency

By Kyle Bento

A Salesman's Tip for Choosing an Inbound Marketing Agency Blog Feature

a-salesmans-tip-choosing-an-inbound-agency

Chances are you’re here because you are trying to pick between that shortlist of inbound marketing agencies and you’re stuck. You’ve gone through multiple conversations with multiple potentials and it’s getting close to decision time.

But... here’s the thing.  

Everyone seems great on paper. You’ve spoken to some sharp salespeople, and more than one agency sounds like the perfect fit.

Unfortunately, when it comes to finding the best marketing agency, there’s no simple or short answer to the question, “How do I choose?”

However, I see an interesting trend emerging: On several occasions prospects have told me that many agencies fail to practice what they preach.

Take a second to think about that.

Would you take swimming lessons from someone who doesn’t swim?

The importance of learning from others

Hands down, my favorite part of my job at IMPACT is helping people make sense of marketing even when talking to those who we may not be the best fit for.

While many salespeople are trying to minimize time spent with unqualified leads, we have adopted the “ABH” mentality, “Always Be Helping.” You would be amazed what you learn when you give everyone the time of day.

So, instead of me telling you,  let someone who has been in your shoes tell you.

The following quotes are from email conversations I had with two of IMPACT’s prospects.

A key consideration in our decision was that their site – and the sites of their reference accounts – tended to rank more highly than those of other finalists in our evaluation. In other words, we found them to “live what they professed”, and we believe that they are going to be able to do a great job for us as well.

- Robin Johnston, Captiveyes

I'm having a difficult time with so many business pozers. Do you guys use that word on the east coast? It means impersonators. They talk the talk, but can't walk the walk. Meaning their own websites and marketing don't do what they say they will do for other businesses...so it's highly unlikely that they will follow through with their marketing plans.

- Gloria Roma, San Diego Real Estate

Choosing a marketing agency that rocks

When it comes down to picking the inbound marketing agency that will knock it out of the park for you, pick someone whose work speaks louder than their sales process.

No inbound marketing program gets started overnight, but I advocate taking a clear look at the work your potential partner does for themselves. You’d be surprised how closely it represents their ability to help you succeed.

If you need help evaluating how well an agency is doing, IMPACT’s site is full of tools that will help you evaluate your marketing performance.

Happy Buying,

Kyle

 

Topics:

Hiring an Agency
Published on March 8, 2016

Recent Articles

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

By John Becker on October 14, 2021
7 min read

How to Fire Your Marketing Agency

By Kimberly Marshall on October 1, 2021
6 min read

Hesitant to start They Ask, You Answer Mastery? Here’s when you should (and shouldn’t) wait

By John Becker on May 19, 2021
4 min read

6 signs it’s time to switch marketing agencies (+ video)

By Hannah Woods on April 20, 2021
7 min read

Every website agency talks about strategy; How is IMPACT different?

By John Becker on April 19, 2021
5 min read

How to know if you’re ready for They Ask, You Answer Mastery

By John Becker on April 16, 2021
5 min read

What are the steps of IMPACT’s sales process?

By John Becker on April 14, 2021
4 min read

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

By John Becker on April 7, 2021
4 min read

The best inbound marketing agencies all possess these 6 traits

By Tom DiScipio on April 1, 2021
6 min read

Getting started: What happens after I sign up for They Ask, You Answer Mastery?

By John Becker on March 29, 2021
5 min read

Think you can't afford They Ask, You Answer Mastery? Take a close look at your budget

By John Becker on March 17, 2021
6 min read

How much does inbound marketing cost?

By Ramona Sukhraj on February 26, 2021
11 min read

Buyer beware: Why you should be skeptical of a free HubSpot or website audit

By John Becker on February 23, 2021
4 min read

Is IMPACT the right agency for you?

By John Becker on February 9, 2021
6 min read

A messy HubSpot portal is not your problem: Here’s why

By John Becker on February 5, 2021
6 min read

Top 7 questions to ask when hiring an inbound marketing agency

By Dia Vavruska on February 2, 2021
10 min read

Working with IMPACT on paid media: What to expect

By John Becker on January 13, 2021
4 min read

30-day website redesign: 6 questions to ask an agency that’s making big promises

By John Becker on January 6, 2021
6 min read

A comparison of HubSpot onboarding with HubSpot vs. IMPACT (+ video)

By John Becker on December 31, 2020
7 min read

Website redesign agency: 15 must-ask questions before you hire for your next project

By Mary Brown on December 30, 2020
8 min read

What can we expect in working with IMPACT on a website redesign?

By John Becker on December 7, 2020
5 min read

What is a paid ads performance fee, and how do they work at IMPACT?

By Rachel Palmateer on November 24, 2020
5 min read

What is the benefit of having a coach for something you can do on your own?

By Eric Dunn on October 27, 2020
7 min read

How do I know who's working on my IMPACT account — and what everyone does?

By John Becker on October 22, 2020
5 min read

How much time can I expect to invest in They Ask, You Answer Mastery each week?

By John Becker on October 14, 2020
4 min read