Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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A Salesman's Tip for Choosing an Inbound Marketing Agency

A Salesman's Tip for Choosing an Inbound Marketing Agency Blog Feature

March 8th, 2016 min read

a-salesmans-tip-choosing-an-inbound-agency

Chances are you’re here because you are trying to pick between that shortlist of inbound marketing agencies and you’re stuck. You’ve gone through multiple conversations with multiple potentials and it’s getting close to decision time.

But... here’s the thing.  

Everyone seems great on paper. You’ve spoken to some sharp salespeople, and more than one agency sounds like the perfect fit.

Unfortunately, when it comes to finding the best marketing agency, there’s no simple or short answer to the question, “How do I choose?”

However, I see an interesting trend emerging: On several occasions prospects have told me that many agencies fail to practice what they preach.

Take a second to think about that.

Would you take swimming lessons from someone who doesn’t swim?

The importance of learning from others

Hands down, my favorite part of my job at IMPACT is helping people make sense of marketing even when talking to those who we may not be the best fit for.

While many salespeople are trying to minimize time spent with unqualified leads, we have adopted the “ABH” mentality, “Always Be Helping.” You would be amazed what you learn when you give everyone the time of day.

So, instead of me telling you,  let someone who has been in your shoes tell you.

The following quotes are from email conversations I had with two of IMPACT’s prospects.

A key consideration in our decision was that their site – and the sites of their reference accounts – tended to rank more highly than those of other finalists in our evaluation. In other words, we found them to “live what they professed”, and we believe that they are going to be able to do a great job for us as well.

- Robin Johnston, Captiveyes

I'm having a difficult time with so many business pozers. Do you guys use that word on the east coast? It means impersonators. They talk the talk, but can't walk the walk. Meaning their own websites and marketing don't do what they say they will do for other businesses...so it's highly unlikely that they will follow through with their marketing plans.

- Gloria Roma, San Diego Real Estate

Choosing a marketing agency that rocks

When it comes down to picking the inbound marketing agency that will knock it out of the park for you, pick someone whose work speaks louder than their sales process.

No inbound marketing program gets started overnight, but I advocate taking a clear look at the work your potential partner does for themselves. You’d be surprised how closely it represents their ability to help you succeed.

If you need help evaluating how well an agency is doing, IMPACT’s site is full of tools that will help you evaluate your marketing performance.

Happy Buying,

Kyle

 
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