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Jen Barrell

As the Director of Event Marketing, Jen gets to combine her passion for content marketing with her love of event strategy in order to build an expansive, educated, and delighted audience. Jen has witnessed the benefits of the inbound philosophy first-hand, having led content marketing efforts at a growing technology company. After getting her start in content creation as an editor in the publishing world, she ran a thriving publishing services agency for 10 years. (She enjoys heated grammar discussions almost as much as she loves to write!) A graduate of Illinois Wesleyan University and an avid fan of mid-century modern design and all things science fiction, Jen lives in the Chicago suburbs with her husband, son, and a quirky Jack Russell terrier, who are all in the process of making a 100-year-old farmhouse their own.

Most Recent

Most Recent

Content Marketing

The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)

September 1, 2022 • 6 min read

Content Marketing

What is a Content Strategy? (Definition + Templates)

August 25, 2022 • 12 min read

Lead Generation

20 Tips for Optimizing Your Business Blog Articles for Conversions

April 21, 2022 • 14 min read

Content Marketing

What Should a 2022 Content Marketing Strategy Include?

December 30, 2021 • 9 min read

Marketing Strategy

21 brand mission statement examples to inspire you

March 15, 2021 • 11 min read

Content Marketing

Inclusive marketing: 8 brilliant examples of family and home life inclusivity

February 22, 2021 • 7 min read

Content Marketing

How to write converting website copy without writing about yourself

January 29, 2021 • 9 min read

Sales & Marketing Alignment

Why Should An Inbound Marketing Agency Work With Your Sales Team?

August 21, 2020 • 8 min read

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