Our services team uses it to communicate internally as well and with clients to ensure they understand the message in between meetings.
In addition, I have found that GoVideo has become a great tool for leaders to communicate with both individuals and the entire team.
You can show emotion, body language and the viewer can gain a better understanding than they would if everything was just text.
How I Use GoVideo
I hate writing email.
I get inside my head (probably because of my past experience) and try to make sure I am using the right words. I start thinking, how will this message be received? Will X-person understand what I am relaying? This can take some time…
What I have found, is when I start having these thoughts, I can turn to GoVideo.
Rather than trying to relay context in written form, hoping that whomever I am sending the message to will be able to get it, I simply talk to them using GoVideo as if they were right in front of me.
I find myself sending congratulatory Slacks to teams or individuals using a short GoVideo.
I take the few extra moments to let them know how proud, happy, or excited I am based on their accomplishment.
I do the same thing when there is a large announcement or if I need to update the entire company and I can’t wait until an all hands meeting.
When I do this, I have put our people first. I’ve connected with the team, and I can see who has received the update.
Is Using Video for Internal Communication Worth Your Time?
Every team is different, but in my experience, yes!
I’ve found our team engages better when we update them through video and I’m sure yours will too. There is a reason so much content on Facebook and LinkedIn are moving to video; it is what people want.
Plus There’s Reporting:
One of my favorite features of GoVideo is the reporting that comes with it.
Sometimes when you send an email or a Slack it can be difficult to gauge how your message was received, if received at all.
As your team watches a GoVideo, however, Vidyard sends notification emails letting you know how much of your video has been watched by each recipient.
This allows you to see if someone has actually watched all the way through, or if they haven’t even opened it.
This could be a good tool to gauge the level of engagement you have with your team and help you improve moving forward.
If you have low views and people are only viewing a brief portion of your video - you know you have a problem. Either people don’t care about what you’re saying or perhaps you presented it poorly. At the same time, you may find that the entire team has opened and watched the entire video, your message was likely well received and understood.
Overall, it gives you deeper insight into how effective your communication is and helps ensure that your message is being clearly understood.
Communication Should Connect
The bottom line is communication whether it be internal or otherwise needs to connect; that’s the point of it after all.
In our increasingly digital world, real connection is hard to achieve, but as we’ve found in our organization, video can help bridge the physical and emotional gaps that may arise. With that, I’ll leave you these five simple tips for using video to improve your internal communication:
Get the GoVideo Chrome Extension. It’s super easy!
Know you’re not going to be perfect on video and be ok with that.
If you make a mistake when you’re recording keep going. It’s better to get all of your thoughts out and then retake the video then to stop and start again without getting everything out - think of it as a rehearsal.