Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Clean Up Your Database with HubSpot’s New AI-Powered De-Duplication Tool

Clean Up Your Database with HubSpot’s New AI-Powered De-Duplication Tool Blog Feature

June 20th, 2019 min read

Finally! An automated, and smart, way to clean up and manage duplicate data in your database.

HubSpot recently released an amazing new feature that uses AI to find duplicate contacts and companies in your database and allows you to easily merge them. The release of this tool provides a critical solution for companies who are struggling with a messy database.

HubSpot Deduplication Tool

Previously, there was no direct way to automatically de-duplicate data through HubSpot without using a more advanced tool like Insycle.

You would either have to go through the time-consuming and tedious process of manually identifying duplicate data and merging the records — or trash any questionable contacts and risk losing valuable data.  

This update is one that seasoned HubSpot users have been anticipating for a while, as mucky data has become a common pain point amongst organizations growing their databases through the inbound methodology.

Duplicate data can be dangerous for a few different reasons, the most important of which is that it can create bad experiences for both your internal team and your customers. You could have multiple members of your sales team reaching out to the same contact via different avenues, without them ever knowing that they are talking to the same person.

Can you imagine how confusing this would be for the customer?

If a potential customer is receiving the same email twice, or hearing from two different sales representatives that are not in sync with each other, it’s going to appear that the organization is unprofessional and disorganized, leaving a not-so-great impression.

HubSpot uses the email address (for contacts) and email sending domain (for companies) as the main identifiers, so when these fields are missing or are inaccurate, HubSpot didn't know that two contacts may actually be the same person. Through all-too-common human error, it can be really easy to end up with duplicate data in your records.

The new tool considers name, email(s), IP-derived country, phone number, zip code, and company name when comparing two objects. And as you choose to accept the suggestions and merge objects or reject them, the tool's machine learning uses your responses to adapt and provide better and more accurate information next time.

The new feature is now available to all Professional and Enterprise HubSpot accounts. To access it, go to your contacts or companies home screens, then click Actions > Manage Duplicates.

So what are you waiting for? Give this tool a try, and you will be one step closer to a clean database.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out