Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Communicating for Effective Change [MarketHer Ep. 48]

Communicating for Effective Change [MarketHer Ep. 48] Blog Feature

October 10th, 2018 min read

One of the things that IMPACT works on, day in and day out, is effective communication.

We talk about radical ownership, consultative dialogue, and clear communication in every part of our organization.

If you want to affect positive change -- whether that be in your personal life or at the office -- you have to be able to communicate directly and compassionately with an individual, so they (a) understand why you are asking for change, and (b) know what is needed for change to happen.  

I'll be the first to admit that I'm not always good at this.

Sometimes I stumble over my words and, often, I can come across as unsympathetic and abrasive. But it's more that I'm trying to find the easiest and simplest solution, without dragging a decision out for months. 

This is where this week's episode came from.

Effective communication is more than just the words that you use. It combines a set of four skills:

  •  Listening to understand;
  • Body language;
  • How you manage conflict and stress; and
  • When to assert yourself respectfully.

When you want to affect change in a positive direction, it also helps to have the end in mind before you decide on the best approach. 

These are the four questions we ask ourselves to get into that "end in mind" mindset:

  • What is the goal of the change? 
  • Who needs to be involved to make a decision on what needs to change?
  • What are the steps necessary to ensure the change goes smoothly? 
  • How will this benefit the people involved?

When you are striving for a way to communicate effectively to make change happen, it is important to have these thoughts in place. 

This episode might seem a little all over the place, which doesn't resemble effective communication well. 

However, our point in this discussion was to bring up challenges we face in trying to make change happen, whether be it within our personal relationships, what's happening in our culture, or in the work force. 

Watch and let us know what you think:

 What have you put into place to improve your communication skills that have been successful in changing the outcome of challenges you've faced?  We'd love to hear from you!

Join us in our Facebook MarketHer Group to continue the conversation!  We'd love to hear your tips about getting back into the swing of things, and more importantly, how do you keep it going all year? 

If you have some tips, email us at markether@impactplus.com. We will share it on our Facebook page!! 

Listen to the Episode on iTunes

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Stay Connected, Get Engaged! 

First, subscribe to MarketHer on iTunes.

Second, have a question or an idea for a future episode of the podcast? Let us know by commenting below, subscribe to our playlist on YouTube, connect with us directly on our channels below or send us an email.

Angela: LinkedIn, Twitter, Instagram
Britt: LinkedIn, Twitter, Instagram, Facebook
Brie: LinkedIn, Twitter, Instagram

[NEW] MarketHer Official: FacebookInstagram, Twitter (also Snapchat IMPACTMarketHer)

Or, you can leave us a comment below! Until next week...

We Listened, You Heard, Now, Go MarketHER!
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