Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website
Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
Search Engine Optimization  |   Content Marketing

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

Liz Murphy

By Liz Murphy

Apr 20, 2019

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

There are few things in the digital marketing world that confound me as much as Google Ads. Give me a 3,000-word blog post to write any day of the week. I'll take that over having to even think about paid media. Ever.

To be fair, I understand what they are and how they work (well, kind of, to the latter), but best practices -- particularly when it comes to copywriting -- are completely out of my sphere of understanding. 

Not just because of the limited web copy footprint you have to work with in the Google Ads space, but also because of the context. Because, today, if you're doing Google Ads well, you're marrying the traditional outbound tactics of yore with a new inbound marketing twist. 

To help me get around this mental block, I invited fellow IMPACTER, Marylander, and beer nerd Jason Linde to join me this week, because he is a master of Google Ads. 

If you're a digital marketer who is still trying to get their footing with the basics of copywriting for Google Ads, this is a must-listen episode. 

Enjoy! 

Listen to the Episode

This Episode Is Brought to You by Scripted

Learn more at Scripted.com, and check out their new content strategy platform, Cruise Control.

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can comment on this episode below! I'd love to hear from you.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

Content Marketing and AI-Powered Generative Search

September 20, 2023
Vin Gaeta Vin Gaeta

9 SEO Best Practices for Stronger Organic Traffic in 2023

November 18, 2022
Kimberly Marshall Kimberly Marshall

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

April 28, 2022
Ramona Sukhraj Ramona Sukhraj

10 Reasons Why Your Website Is Not Ranking In Google

February 10, 2022
Jolie Higazi Jolie Higazi

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

How Long Tail Keyword Research Can Drive Business

August 9, 2021
Kevin Church Kevin Church

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?

June 28, 2021
John Becker John Becker

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

What is a Featured Snippet? [Definition + Examples]

June 10, 2021
Kevin Church Kevin Church

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy

No, changing page publish dates won't increase Google search rankings

April 10, 2021
Liz Murphy Liz Murphy

Google: 'zero-click search' claims and data 'misleading'

April 5, 2021
Liz Murphy Liz Murphy

3 quick SEO fixes that will increase your website rankings right away

March 30, 2021
Hannah Woods Hannah Woods

10 Google Analytics metrics you absolutely must track (updated)

March 29, 2021
Magdalena Day Magdalena Day

Meet the new Google My Business review management view

March 20, 2021
Liz Murphy Liz Murphy

Google Ads help: Top 10 reasons your Google Ads campaigns are failing

March 10, 2021
Jason Linde Jason Linde