Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

April 20th, 2019 min read

There are few things in the digital marketing world that confound me as much as Google Ads. Give me a 3,000-word blog post to write any day of the week. I'll take that over having to even think about paid media. Ever.

To be fair, I understand what they are and how they work (well, kind of, to the latter), but best practices -- particularly when it comes to copywriting -- are completely out of my sphere of understanding. 

Not just because of the limited web copy footprint you have to work with in the Google Ads space, but also because of the context. Because, today, if you're doing Google Ads well, you're marrying the traditional outbound tactics of yore with a new inbound marketing twist. 

To help me get around this mental block, I invited fellow IMPACTER, Marylander, and beer nerd Jason Linde to join me this week, because he is a master of Google Ads. 

If you're a digital marketer who is still trying to get their footing with the basics of copywriting for Google Ads, this is a must-listen episode. 

Enjoy! 

Listen to the Episode

This Episode Is Brought to You by Scripted

Learn more at Scripted.com, and check out their new content strategy platform, Cruise Control.

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can comment on this episode below! I'd love to hear from you.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out