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The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
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The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
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The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

By Liz Moorehead

Liz Moorehead also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

There are few things in the digital marketing world that confound me as much as Google Ads. Give me a 3,000-word blog post to write any day of the week. I'll take that over having to even think about paid media. Ever.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

To be fair, I understand what they are and how they work (well, kind of, to the latter), but best practices -- particularly when it comes to copywriting -- are completely out of my sphere of understanding. 

Not just because of the limited web copy footprint you have to work with in the Google Ads space, but also because of the context. Because, today, if you're doing Google Ads well, you're marrying the traditional outbound tactics of yore with a new inbound marketing twist. 

To help me get around this mental block, I invited fellow IMPACTER, Marylander, and beer nerd Jason Linde to join me this week, because he is a master of Google Ads. 

If you're a digital marketer who is still trying to get their footing with the basics of copywriting for Google Ads, this is a must-listen episode. 

Enjoy! 

Listen to the Episode

This Episode Is Brought to You by Scripted

Learn more at Scripted.com, and check out their new content strategy platform, Cruise Control.

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The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Content Marketing
Published on April 20, 2019

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