Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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"How to Interview Subject Matter Experts" with John Becker (Content Lab, Ep. 34)

"How to Interview Subject Matter Experts" with John Becker (Content Lab, Ep. 34) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

June 14th, 2019 min read

One of the most important tasks any content management or digital marketing professional will undertake is interviewing subject matter experts for content marketing purposes. 

It's so important, I wrote an entire article on how to screen for interviewing skills when hiring a content manager for your company. 

Because, here's the thing about interviewing subject matter experts -- it's not as easy as it sounds. 

Psst! Check out this exclusive offer from Verblio for Content Lab listeners!

Over the past six years, I've conducted hundreds of hours of subject matter expert interviews, and I made a lot of mistakes along the way, because I thought all I had to do was hop on the phone with a list of questions, ask them, get answers to them, and move on with my day. 

This is actually quite a common misconception. Interviewing subject matter experts for content is a bit of an art form, and there are a lot of things you need to think about:

  • How you prepare for the interview in advance.
  • What the atmosphere and setting are like for the interview itself; and what you do when you're stranded in a less than ideal interviewing situation.
  • How to build rapport with an interview subject so they (a) feel comfortable with you, (b) loosen up if they're nervous, and (c) ultimately, give you the expert goodness you need.
  • Having backup plans and strategies for interview subjects who aren't cooperating or giving you what you need to consider the interview a success.
  • And a lot more.

That's why I invited our new editorial content associate, John Becker, to join me this week to talk about all of those things and more. 

Enjoy! 

Listen to the Episode

Content Lab Exclusive from Verblio! 

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Learn more about this Content Lab EXCLUSIVE offer from Verblio! 

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can email me directly at lmurphy@impactbnd.com! I'd love to hear from you.

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