Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: How to Hire a Content Manager

Start the Course
... Inbound Marketing Content Marketing
Close
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

The subject matter expert's guide to creating content (new IMPACT+ course)

In under 90 minutes, you'll never have to deal with writer's block ever again.

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire a Content Manager.

The subject matter expert's guide to creating content (new IMPACT+ course)

There is no worse feeling than sitting down as a subject matter expert or sales pro to work on a blog article for a content topic you're an expert in... only to feel the immediate approach of writer's block gremlins around the edges of your consciousness. 

Free Course: How to Hire a Content Manager

Screen Shot 2020-07-29 at 4.10.52 PM

Panic sets in, and your thoughts begin to race:

"Wait, I know the answer to this question, but how much background do I need to include? And actually the answer is kind of complex. I’m worried it’ll be too long. Or too short. How do I even know I’m writing about this correctly?

Oh my gosh, why did I say yes to this? I don’t even know what a good piece of content looks like - and will anyone even care about what I have to say?

Why does writing about something I supposedly am an expert in suddenly feel so hard?"

Writer's block is not your fault... it's ours 

First, you need to know that you're not alone. We've all been there, yours truly included — and creating content is literally my job. Second, the reason you feel this way is not your fault.

And you're not a fraud, no matter what that little writer's block gremlin is telling you. 

On the whole, the content marketing industrial complex has done a great job of telling people how important it is to create content that answers our ideal buyers’ most pressing questions.

But we have done an absolutely garbage job of teaching anyone a repeatable process of how to:

  • Plan a piece of content out, so it's mapped to the right audience
  • Write an introduction that captivates your ideal buyers
  • Know exactly what needs to be included in the body of your blog article
  • Put a bow on a piece of content with a conclusion that drives action

Well, until today that is. 

Unsuck the content creation process (and even make it fun!) with my new IMPACT+ course

If you're an IMPACT+ pro accountholder, trust me when I say only sunny days and blue skies are ahead, because all of those content creation problems I just talked about are going to vanish into thin air. 

This course is for anyone who creates content — digital marketers, content managers, content strategists, subject matter experts, sales pros... anyone. 

Through this course, you'll learn

  • Why you need a content plan before you start writing.
  • How to create a content plan in under 30 minutes (15 minutes or less, with practice) using my IMPACT exclusive They Ask, You Answer Content Compass worksheet. (This simple exercise will guarantee every single piece of content you create will make money for your company. You can even get a sneak peek of it right here with an IMPACT+ FREE account.)
  • What engaging, show-stopping introduction looks like and the three questions every single introduction must answer to be a success. 
  • My six fool-proof, anyone-can-do-this-seriously blog introduction formulas that will destroy any case of writer's block before it ever sets in.
  • The six hallmarks of successful business blog articles, no matter what industry you're in or the subject matter of your blog. 
  • How to take your business blog articles from zero to hero with my favorite tips and tricks for making your posts more engaging and educational. 
  • What an exciting conclusion that drives people to take the actions you want looks like, and the three conclusion-writing sins you must never, ever commit. 
  • And, finally, my three conclusion formulas — plus one "emergency parachute" exercise in case you still get stuck — so you never struggle to end a blog article ever again. 

Want a quick sample of what you'll get?

Of course you do! In total, my entire course runs about an hour and 20 minutes long. (It's a lot, but think about it. In under 90 minutes, you'll never have to deal with writer's block ever again.)

To give you a little taste, here's a six-minute(ish) sample from the lesson on conclusions. Specifically, why conclusions are so important:

HubSpot Video

Exciting, right?

Again, you can gain access to my full content creation course by signing up for an IMPACT+ pro account.

Pro accounts include everything from the starter IMPACT+ free account, as well as access to the team roadmap and scorecard tools for your company, all pro courses (including mine), private virtual peer groups based on your role (sales, marketing, content manager, and so on), and access to all event recordings, no limitations.

Are there other IMPACT+ courses about content?

I'm so glad you asked. If you're looking to just go all-in on leveling-up your content game, here are the courses I recommend:

Happy learning! 

How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Recent Articles

5 Features of a Sales Enablement Strategy That Actually Works
June 27, 2022 • 9 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read