Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The subject matter expert's guide to creating content (new IMPACT+ course)

In under 90 minutes, you'll never have to deal with writer's block ever again.

The subject matter expert's guide to creating content (new IMPACT+ course) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

July 29th, 2020 min read

There is no worse feeling than sitting down as a subject matter expert or sales pro to work on a blog article for a content topic you're an expert in... only to feel the immediate approach of writer's block gremlins around the edges of your consciousness. 

Screen Shot 2020-07-29 at 4.10.52 PM

Panic sets in, and your thoughts begin to race:

"Wait, I know the answer to this question, but how much background do I need to include? And actually the answer is kind of complex. I’m worried it’ll be too long. Or too short. How do I even know I’m writing about this correctly?

Oh my gosh, why did I say yes to this? I don’t even know what a good piece of content looks like - and will anyone even care about what I have to say?

Why does writing about something I supposedly am an expert in suddenly feel so hard?"

Writer's block is not your fault... it's ours 

First, you need to know that you're not alone. We've all been there, yours truly included — and creating content is literally my job. Second, the reason you feel this way is not your fault.

And you're not a fraud, no matter what that little writer's block gremlin is telling you. 

On the whole, the content marketing industrial complex has done a great job of telling people how important it is to create content that answers our ideal buyers’ most pressing questions.

But we have done an absolutely garbage job of teaching anyone a repeatable process of how to:

  • Plan a piece of content out, so it's mapped to the right audience
  • Write an introduction that captivates your ideal buyers
  • Know exactly what needs to be included in the body of your blog article
  • Put a bow on a piece of content with a conclusion that drives action

Well, until today that is. 

Unsuck the content creation process (and even make it fun!) with my new IMPACT+ course

If you're an IMPACT+ pro accountholder, trust me when I say only sunny days and blue skies are ahead, because all of those content creation problems I just talked about are going to vanish into thin air. 

This course is for anyone who creates content — digital marketers, content managers, content strategists, subject matter experts, sales pros... anyone. 

Through this course, you'll learn

  • Why you need a content plan before you start writing.
  • How to create a content plan in under 30 minutes (15 minutes or less, with practice) using my IMPACT exclusive They Ask, You Answer Content Compass worksheet. (This simple exercise will guarantee every single piece of content you create will make money for your company. You can even get a sneak peek of it right here with an IMPACT+ FREE account.)
  • What engaging, show-stopping introduction looks like and the three questions every single introduction must answer to be a success. 
  • My six fool-proof, anyone-can-do-this-seriously blog introduction formulas that will destroy any case of writer's block before it ever sets in.
  • The six hallmarks of successful business blog articles, no matter what industry you're in or the subject matter of your blog. 
  • How to take your business blog articles from zero to hero with my favorite tips and tricks for making your posts more engaging and educational. 
  • What an exciting conclusion that drives people to take the actions you want looks like, and the three conclusion-writing sins you must never, ever commit. 
  • And, finally, my three conclusion formulas — plus one "emergency parachute" exercise in case you still get stuck — so you never struggle to end a blog article ever again. 

Want a quick sample of what you'll get?

Of course you do! In total, my entire course runs about an hour and 20 minutes long. (It's a lot, but think about it. In under 90 minutes, you'll never have to deal with writer's block ever again.)

To give you a little taste, here's a six-minute(ish) sample from the lesson on conclusions. Specifically, why conclusions are so important:

V0129  Why Conclusions Are So Important v1

Exciting, right?

Again, you can gain access to my full content creation course by signing up for an IMPACT+ pro account.

Pro accounts include everything from the starter IMPACT+ free account, as well as access to the team roadmap and scorecard tools for your company, all pro courses (including mine), private virtual peer groups based on your role (sales, marketing, content manager, and so on), and access to all event recordings, no limitations.

Are there other IMPACT+ courses about content?

I'm so glad you asked. If you're looking to just go all-in on leveling-up your content game, here are the courses I recommend:

Happy learning! 

Build up your leaders. Scale up your business.

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Hear from the most successful business leaders in the world, including entrepreneur and international keynote speaker Marcus Sheridan, business coach Andy Bailey, CEO Daniel Marcos and more!

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