Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Everything You Need to Know About Workflows

Everything You Need to Know About Workflows Blog Feature

June 15th, 2013 min read

 

What You Should Know About WorkflowsThe days of sending mass emails to everyone in your contact list are long gone. It was pretty clear that this method wasn't working. That's why HubSpot created Workflows.


Workflows were made to take a more effective approach to moving your leads through your sales funnel to ensure that you're leads are sales ready.


It's the right way to nurture your leads and convert them into a customer.


Workflows takes everything you know about a lead into context to put your leads into the most relevant campaign for them right from the start.  No one wants to see a qualified lead lose interest. Especially when they are sales-ready and still receiving introductory content and offers.


With Workflows, you can prevent this scenario from happening.


How Do Workflows Work?


Instead of spamming your contacts with email after email, you can set up your workflows to remove contacts  when they achieve your goal and move them to a new workflow or let you know that they are ready for a sales call.


Workflows can be set up based on your lead's site behavior, or their contact information. For example, you can set up a workflow for someone who downloaded your introductory ebook. Their behavior will be recorded in their contact information and you can make a workflow that will send them an email with another relevant offer in 2 or 3 days.


Workflows is not only for marketing automation.


With workflows you can:



    • Send emails

    • Update contact information


    • Trigger email notifications


Workflows makes it simple, and if you aren't using them yet, there are plenty of reasons why you should.


The Benefits of Workflows


1. Workflows Helps You Convert Leads Into Customers


The days of sending all of your contacts the same email and  hoping that it’s relevant enough for someone to click through or engage with it are over.


Workflows will help you segment your leads and make them feel important by sending them relevant offers geared to their behavior and interests, instead of spamming them with emails.


Workflows can help you increase the quality of your leads and their sales readiness by educating and nurturing your leads.


2. Everything is Customizable


You can customize each email that will be sent to your contacts, which also means all of your content will be customized to their interests, too. That's not all though. You can also customize the days and times that your workflows will be sent. If someone only opens their emails at night, you can set it up to send to them only at night.


How to customize your workflows:



    • Set up notifications for your sales team

    • Develop workflows for each lifecycle stage, interests, and behavior just to name a few

    • Able to customize the content that each lead in your contact database is seeing


3. Time is Money


According to Market2Leadleads that go through automated workflows have a 23% shorter sales cycle. That's a lot of extra time that you will be getting back that you can use to create new content. If you haven't started using workflows yet, you're wasting valuable time that you can't get back.


Ways to tell if it's time to start utilizing workflows:



    • You’re generating leads but ignoring the ones who are not yet ready to buy.

    • Your sales team is unhappy with the quality of the leads you’re sending them.

    • You’re sending the same emails to your entire list.

    • Not using list segmentation.

    • You’re not targeting your offers based on your leads’ needs.

    • You’re sending or following up to all of your emails manually.

    • You’re mass updating contact information manually.
Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.