Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

The 3 Biggest 2018 Google Updates You Need to Know (So Far)

The 3 Biggest 2018 Google Updates You Need to Know (So Far) Blog Feature

Christine Austin

Creative Lead, 7+ Years of Web Design and Development Experience

August 17th, 2018 min read

The month of August has brought a substantial amount of changes and news around the way Google is ranking your content and how it tracks your activity.

In one major update, Google has decided to take another broad look into the ways it ranks all of its crawled content and better verify what sites are actually reputable and make “users feel comfortable about using it.”

Another upcoming update shows how users can now optimize specific types of article, using SCHEMA, to show in a very specific way in Google’s SERP.

We also look at the controversy behind the company tracking your location, despite turning off your setting that should prevent Google from doing so.

Looking to get the details on each Google update? Keep reading below to find out what each of these updates could mean for you and how to react.

Google Core Algorithm Update (Google “Medic”)

On August 1st, Google released what they described as a ‘broad core algorithm update’, one of several they release yearly. Since then, many reacted in frustration to the update, feeling confused (and clueless) as to how this update would impact their SEO.

Despite the angry mob of SEO experts, this update is not one that Google could simply disclose to its audience because its one that affected its core functionality. This means that Google has changed the importance on its core ranking factors - the secret juice that makes up how Google ranks your content. Over the next few days, people began seeing how this update was impacting their content. The update roll-out was fully complete come August 8th.

But then, something interesting happened. Search Engine Round Table posted a survey asking how this update impacted peoples website along with other questions such as your keywords, URL, etc.

In their study, they discovered 42% of the 300 who submitted the survey who are in the ‘medical, health, fitness, healthy lifestyle space’ had some sort of impact.

Google Medic Affected Sites

Image from Search Engine Roundtable

 

With that, the update has now been dubbed ‘Google Medic’ because of the usually high impact it had on this sector.

For those looking for a fix, your out of luck. Google has already said there's none, also stating you should “remain focused on building great content. Over time, it may be that your content may rise relative to other pages."

Same ol’ response. Thanks, Google.

My advice would be to let some of the dust settle on the update. In the immediate term, you may see your site tank or skyrocket, but there tends to be some point where those drastic changes stop. For those that see a negative impact, you may find your site even begins rebounding after a couple weeks.

If you don’t, you’ll need to take a hard crack at determining what Google might have changed that could affect you so negatively. I recommend checking out this article by Neil Patel about how you can figure out where your traffic drops are using Google Analytics.

Google Tracks Your Movements

The Associated Press reported that Google still tracks your location even if you change your settling stating you explicitly don’t want to be.

When using Google services on an Android and iPhone, your location data will be stored even if you change your privacy setting.

By default, Google can track you when you are using tools such as Google Maps, or when having a Google weather tracker application active. This allows the company to see a time-stamped trail tracking your location.

This data can then be used for targeting/retargeting purposes for ads, but also for more creative uses such as locating specific devices that may have been near a crime scene.

Although it would seem natural that if you turned off this functionality on your phone, you’d be free of tracking. When asked to comment on the seemed flaw, a representative responded by saying:

“There are a number of different ways that Google may use location to improve people’s experience, including: Location History, Web, and App Activity, and through device-level Location Services. We provide clear descriptions of these tools, and robust controls so people can turn them on or off, and delete their histories at any time.”

If your someone really looking stop these location markers, you can turn off your “Web and App Activity” setting. This will prevent activity on your device from being saved to your account, but will not prevent Google from collecting other location markers.

All this begs the question; should there always be some sort of caveat when collecting big data like this that makes it so users can stop tracking or delete stored data, but not unless they go through some sort of painful process? So long as something is in place to delete, regardless of how challenging the process, does that make it right?

Googles FAQs, Q&A, and How-Tos are now in Search Results Snippets

Google has been rolling out a multitude of updates to its SERPs that affect how particular content is showcased. One of the most popular iterations of this is featured snippets, which grants one article the benefit of being ranked 0 above all other results.

In Singapore, an image taken at a Google event shows examples of 3 new snippets (FAQs, Q&A, and Hows-Tos) and how they would look on the SERP.

A spokesperson for Google stated:

“We’re always looking for new ways to provide the most relevant, useful results for our users. We’ve recently introduced new ways to help users understand whether responses on a given Q&A or forum site could have the best answer for their question. By bringing a preview of these answers onto Search, we’re helping our users more quickly identify which source is most likely to have the information they’re looking for. We’re currently working with partners to experiment with ways to surface similar previews for FAQ and How-to content.”

For us marketers, this means we need to take the time to review our content that has the potential to utilize these markup tags. If you look at the schema website, you’ll also see there is documentation on all three which can be found below:

Your best bet is to start reviewing these and begin implementing now, giving you a head start to rank better than your competitors before others start figuring it out!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.