Director of Digital Product, 8+ Years of Web Development on HubSpot and Various CMSs
August 3rd, 2020
I’ve been a fan of online learning for my entire career.
In fact, my formal education was studying Economics in university, which has very little to do with my current role (except the fact that I have a weak spot for financial meetings).
It was through a number of online learning resources that I learned the skills to become a developer, applied those skills, and now here we are.
Digital marketing learning has the same potential!
And honestly, while some marketing fundamentals have been around for decades and can be taught in university, most current digital marketing isn’t taught there yet. So, it may even be better suited for online learning.
But how much will that cost ya?
How much does online digital marketing training cost?
Luckily, you can get online digital marketing training at a fraction of the cost for a degree.
We’re going to look at training in four buckets based on monthly pricing:
Under $50 per month
Under $100 per month
Over $100 per month
We’ve included some great options for you to pick from, but there are certainly more that we didn’t cover. If you have a resource you’d recommend, I would love to hear from you! Reach out to @morganandrewv on Twitter with your recommendation.
This breakdown is based on the current pricing at the time of this writing. Usually, annual pricing will net you a lower monthly amount, and if you catch a particular deal, you could make out even better than listed here.
May the odds be in your favor!
Free online digital marketing training
One of the great benefits of the internet is access to a number of free resources.
When it comes to digital marketing training, there are two general paths for that:
HubSpot Academy has been a good free standard of digital marketing training for the last few years.
The courses include short videos, slide decks, and transcriptions that support different learning styles and capabilities — and the production quality of the videos is great!
Covering a range of topics from inbound marketing and advertising to sales and web design/development, the Academy is often a great place to start your education, especially on a budget!
HubSpot’s wide variety of courses will give you a solid foundational understanding of digital marketing and some best practices so you can confidently start applying the knowledge or continue learning from a more robust source.
HubSpot offers this training for free as part of lead generation efforts for their marketing and sales software. There’s even training geared around using their tools (but those tools are not necessary to take or benefit from most of the courses).
HubSpot Academy has individual courses as well as certifications (which are made up of more extensive lessons and some kind of exam/assignments that earns you a certificate).
If you’re using HubSpot or trying to get a job with a company that uses HubSpot, getting certified through them is a fantastic idea for your career so you can display that badge on your LinkedIn profile and resume.
Hands down the most extensive learning platform on this list, LinkedIn Learning provides a huge range of learning topics with over 16,000 courses. If you need to learn more than just digital marketing, this is a great option at a reasonable price.
There is a little more variability in production quality than others in this article, depending on the courses you choose, but you have access to so many options you won’t feel like you wasted money.
When it comes to digital marketing in particular, there are over almost 300 results.
Where do you start?
What comes next?
Luckily, they have tracks to help get you started.
MarketingProfs PRO is a very reputable option for dedicated marketing training.
MarketingProfs focuses heavily on tactics and steps toward execution. In other words, instead of fumbling around trying to put together a plan to act on from free resources, their courses are designed to give you marketing tactics you can act on right away.
Courses cover topics such as marketing strategy, automation, retaining talent, email marketing, and account-based marketing.
Plus, in addition to courses, you’ll have access to a webinar series, writing bootcamp, a PRO-only Facebook group, and some other benefits.
All-in-all, great option if your focus is digital marketing and you have an average budget around $50 per month.
Online digital marketing training under $100 per month
When you’re able to move into the next tier up of training, you have some great options.
These platforms tend to be a little more niche, so one may call to you over another based on the digital marketing offerings, but a big benefit to the platforms at this price point is that they tend to be more curated and higher quality.
Something else you want to start considering at this price point is “what else comes with this?”
What’s the community like around this platform?
Are there any other tools included in your monthly membership?
DigitalMarketer Lab has a broader scope than Content Marketing Institute University, as well as a combination of materials and resources to help jumpstart various areas of your digital marketing.
You’ll get access to playbooks (walkthroughs, templates, and examples), tactical workshops (live and recorded), a large community, and discounts and deals on digital marketing tools like ManyChat (Facebook Messenger and SMS marketing), OptinMonster (conversion software), and ActiveCampaign (marketing automation, email marketing, CRM).
They also have a two-week free trial, so you can give it a try before starting your monthly payments with them.
If you’re looking for a program to help you apply what you learn, a great choice is DigitalMarketer’s Lab Elite.
This includes the benefits from DM Lab above, with some additional courses, certifications, and direct coaching.
Their claim for coaching is to help you double your sales in the next year through a combination of:
Building a custom growth strategy
Tackling your specific bottlenecks and barriers
Being an accountability partner to help you execute your marketing plans
When it comes to online digital marketing training, you’re in control
And the best part is?
None of your choices have to be exclusive!
Learn something in a MarketingProfs course and want to dig deeper?
Google and YouTube it, you may even stumble on a niche course for it. Scratch the surface in HubSpot Academy, but want to go more advanced? Try CXL.
If you have the budget, I would actually recommend joining more than one learning platform. It’s incredibly helpful to get multiple perspectives and even if you re-affirm the same information it can help you retain it by learning it a little differently.
Whether you’re a novice or an expert, there’s an online digital marketing training resource for you!
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