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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Choose the Perfect Stock Photo Every Time [SlideShare]

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Choose the Perfect Stock Photo Every Time [SlideShare] Blog Feature

How_to_choose_the_perfect_stock_photo_every_timeTrying to think of a list of things I hate more than finding a quality stock photo is laborious. 

I mean, I hate pumping gas, morning breath, and the horn that goes off in hip hop songs, but then again, I'm pretty sure I still hate stock photo hunting more.

Between the headsets and the freakish corporate smiles, finding something that you feel comfortable using can often times feel like searching for a needle in a haystack. 

The good news is, you're not alone in this. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

A ton of marketers (including us) are forced to weed through the trenches to turn up a visual that makes sense, which is why we created a list of tips aimed at simplifying the process. To make things easier, we've organized them in a SlideShare, along with some resources (both paid and free) to help you turn up even better photos.

But first...

To ensure we're on the page, take a minute to scroll through this quick montage of awful stock photography:

Examples_of_bad_stock_photography

Actual caption: "Funny man with watermelon helmet and goggles looks like a parasitic caterpillar." (I can't make this stuff up.)

Examples_of_bad_stock_photos

Actual caption: "Geeky businessman licking his keyboard against hearts."

examples_of_bad_stock_photos

Actual caption: "A couple of nerd office workers showing a very popular science fiction salutation."

examples_of_bad_stock_photos

Actual caption: "Multi ethnic business team."

Okay, okay, I'm honestly sorry I put you through that. On to the tips...

How to choose the perfect stock photo:

5 tips to help you make a selection:

1. Focus on relevance. [Tweet this tip]

2. Look for candids. [Tweet this tip]

3. Avoid clichés. [Tweet this tip]

4. Look beyond page one. [Tweet this tip]

5. Look for text-friendly photos. [Tweet this tip]

5 resources for uncovering even better stock photos:

1. Shutterstock

2. Death to the Stock Photo

3. StockSnap.io

4. Unsplash

5. picjumbo

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on February 27, 2015

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