Blogging works better when you write about topics your buyers care about.

Generate titles
Close

Blogging works better when you write about topics your buyers care about.
Generate titles
Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Measure Your Content Marketing Efforts (& Know If It’s Actually Working) [Infographic]

By Iris Hearn

How to Measure Your Content Marketing Efforts (& Know If It’s Actually Working) [Infographic]

Contrary to what you might hear, content is still king in the marketing space.

An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought leadership in an industry.

Still, it’s not as easy as posting a few blogs and landing pages.

You need to be strategic and use data to gain that extra edge.

 Blogging works better when you write about topics your buyers care about.

In order to generate the results you’re looking for from content marketing, you need to know how to measure how your strategy performs.

Luckily, Brandpoint created an infographic to help marketers effectively measure and improve their content marketing strategy.

From the first website visit to contacting sales, Brandpoint gives you tips to engage your persona in each stage of the buyer’s journey.

Take a look at some of the key items to look out for as you evaluate your own content marketing strategy:

Measuring Content Marketing in the Awareness Stage

When evaluating your content marketing funnel, take a look at your top-of-the-funnel blogs. These are likely geared toward the persona’s pain point; helping them diagnose their issue.

To measure your content in the awareness stage, ask the following questions:

  • Is your content ranking higher in search engines? Looking at historical data, are you ranking higher than you previously were? Have your overall impressions from search engines grown overtime? This is a sign that you’re generating interest, have a solid keyword strategy, and Google views your content as high-quality and competitive.
  • How much of your web traffic is coming from first-time visitors? If your strategy is effective, you’ll see growth in this area.It’s a key indicator that you’re generating interest in an audience who found you through outside sources.
  • Have your social media metrics been improving? Increased social media likes, shares, or followers shows that your audience finds your content valuable, and is interested in receiving more updates.

Measuring Content in the Consideration Stage

Looking at your middle-of-the-funnel content, you’ll want to evaluate not only how many people are reading your content, but how it’s helping them move on to the next stage of the buyer’s journey.

Content types in the consideration stage can include case studies, eBooks, whitepapers, etc. - anything that can get prospects identify your product as a potential solution to their pain point and become further engaged with your brand.

If you have effective content in this stage, you’ll see the following results:

  • Increased total page views - This metric is a sign that visitors are not only reading your blog, but they’re exploring other parts of the website to learn more about specific service offerings.
  • Lower bounce rates & higher overall time on the website - Similar to the metric above, this is a sign that your visitors are finding your content valuable and are spending more time digging through what your content has to offer.
  • Content Downloads - Generating leads isn’t as easy as it once was. If someone is downloading your content, it’s a sign that they’ve found the information on your blog so valuable, they’re willing to submit their email address to get even more insight.

Measuring Content in the Decision Stage

The ultimate goal of your content marketing efforts should be to turn visitors into customers. Your content strategy, coupled with other marketing tactics, should guide your persona down the sales funnel to complete an action.

If your content strategy is effective in this stage, you’ll see the following results.

  • Replies to marketing or sales emails
  • A sales conversation takes place
  • Increase in number of MQLs and SQLs

To learn more about these metrics, check out the full infographic from Brandpoint below:

how-to-measure-content-marketing-performance

Blogging works better when you write about topics your buyers care about.

Topics:

Content Marketing
Infographics
Published on May 12, 2018

Recent Articles

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
September 1, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
August 8, 2022 • 6 min read
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market
July 13, 2022 • 7 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read