Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How to run a content brainstorm session (Content Lab, Ep. 37)

How to run a content brainstorm session (Content Lab, Ep. 37) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

November 1st, 2019 min read

You can't build a content strategy without content brainstorms

Content is the fuel that drives your digital marketing strategy, right?

That's why we research blog topics and create content calendars, so our strategy is always moving forward, never missing a beat.

But if you're only developing content topics through keyword research or internal conversations with other marketing team members, your content strategy will not generate the website traffic, leads, and sales you need.

Content brainstorms with expert teams and client-facing departments are absolutely essential to creating content that drives revenue, and keeping your entire company engaged and excited about the content you're producing.

But how do you facilitate content brainstorms with your sales team? Or teams where you're completely out of your depth, because their area of expertise is highly technical, specialized, or niche?

That's what this episode is all about.

Whether you're a digital marketing manager who has been tasked with owning a content strategy, or a content manager who owns your company's strategic content efforts, this episode will teach you how to facilitate effective brainstorms that yield fantastic content topics and get people excited about content.

What you'll learn about running a content brainstorm

  • How to run a content brainstorm with your sales team
  • How to run a content brainstorm with subject matter expert teams
  • How to build a content brainstorm agenda
  • How to engage people who are not excited about content
  • How to provide space for those who are shy in content brainstorms
  • How to prevent one or two people from doing all of the talking
  • How to coach people on the spot on how to be better at crafting topics
  • How to know if your content brainstorm was successful
  • What your content brainstorm goals should be (beyond topic ideas)

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Resources we mentioned

Related reads and resources

Until next week! 👋

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