IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Joe Rinaldi

By Joe Rinaldi

Aug 18, 2018


Infographics Conversational Marketing User Experience
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Infographics  |   Conversational Marketing  |   User Experience

How to Use Chatbots to Improve Your eCommerce User Experience [Infographic]

Joe Rinaldi

By Joe Rinaldi

Aug 18, 2018

How to Use Chatbots to Improve Your eCommerce User Experience [Infographic]

Five years ago, if someone mentioned the word “bots” to you, your mind would probably start to think back to any of the famous pop culture robots from the 80s and 90s.

Johnny 5. R2-D2. The Iron Giant.

That’s not just me, right?

Fast-forward to today and the word bots has taken on an entirely new meaning.

Now, when people hear about bots, they think about the chatbots they see in Facebook messenger or on their favorite website.

In just a few short years, chatbots (a major player in conversational marketing) have taken the marketing industry by storm.

Companies everywhere are implementing them into their marketing. They’ve become so popular, 80% of businesses claim they already use or plan to use chatbots by 2020.

Now you might be thinking “That all sounds cool and futuristic, but what’s the real benefit here?

Well that’s a solid question, my inquisitive friend. I used to think the same thing. At first, chatbots just sounded like a fancy version of live chat. However, I quickly realized it was so much more than that.

Chatbots can significantly improve your website’s user experience by engaging with new users, starting a personalized conversation, and even taking feedback. They’re essentially an extension of your marketing and sales team.  

Not only are they available 24/7, the automation saves your team valuable time and resources to work on more high-priority tasks.

In the infographic below, Market Inspector details how chatbots can solve for some of the most common problems website visitors run into, the value chatbots bring to your site, and the future of chatbots. 

Let’s dive into some of the key points of the infographic!

Some common website problems include:

  • Navigation that is difficult to navigate: 34% of users find companies websites hard to navigate
  • Abandoned carts on eCommerce: 57% of users abandon their shopping carts as they feel not ready buy yet.
  • Difficulty finding answers to simple questions: 31% of users are not able to get answers to simple questions about the business
  • Lack of online reviews: 49% of users say their buying decision was influenced by online reviews.

Chatbots help solve these problems by:

  • Engaging with users as soon as they reach your website. They can send welcome messages to help users get started and guide them to more specific pages based on their needs.
  • Keeping users moving through the checkout process by sending them offers and discount codes. They can also re-engage users by suggesting related products.
  • Answering simple questions for users and redirecting more complex questions to the appropriate teams
  • Collecting feedback and product suggestions to take back to your sales team.

The Future of Chatbots:

  • By 2022 banks could automate up to 90% of their interactions with chatbots
  • 96% of companies believe chatbots are here to stay
  • 55% of users are eager to interact with businesses who use messaging to solve a problem
Unlocking the Potential of Chatbots in E-Commerce

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */