Chatbots can significantly improve your website’s user experience by engaging with new users, starting a personalized conversation, and even taking feedback. They’re essentially an extension of your marketing and sales team.
Not only are they available 24/7, the automation saves your team valuable time and resources to work on more high-priority tasks.
In the infographic below, Market Inspector details how chatbots can solve for some of the most common problems website visitors run into, the value chatbots bring to your site, and the future of chatbots.
Let’s dive into some of the key points of the infographic!
Some common website problems include:
Navigation that is difficult to navigate: 34% of users find companies websites hard to navigate
Abandoned carts on eCommerce: 57% of users abandon their shopping carts as they feel not ready buy yet.
Difficulty finding answers to simple questions: 31% of users are not able to get answers to simple questions about the business
Lack of online reviews: 49% of users say their buying decision was influenced by online reviews.
Chatbots help solve these problems by:
Engaging with users as soon as they reach your website. They can send welcome messages to help users get started and guide them to more specific pages based on their needs.
Keeping users moving through the checkout process by sending them offers and discount codes. They can also re-engage users by suggesting related products.
Answering simple questions for users and redirecting more complex questions to the appropriate teams
Collecting feedback and product suggestions to take back to your sales team.
The Future of Chatbots:
By 2022 banks could automate up to 90% of their interactions with chatbots
96% of companies believe chatbots are here to stay
55% of users are eager to interact with businesses who use messaging to solve a problem
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