Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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HubSpot launches new feature-packed CMS Hub for business websites

HubSpot launches new feature-packed CMS Hub for business websites Blog Feature

Lexie Ward

Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

April 9th, 2020 min read

Earlier this week, HubSpot quietly launched its new CMS Hub. Even though HubSpot launched this update with no big media push due to the coronavirus pandemic, it can be considered one of the company’s biggest launches to date.

As HubSpot continues to scale and remain a true all-in-one platform, the release of the new CMS Hub is a big step. HubSpot’s CMS has shaped up to include everything you need to build and scale a powerful and optimized website.

What’s included in the HubSpot CMS Hub

With this launch, HubSpot has made it clear that it is dedicating massive resources to its website platform, and is putting itself directly in line to compete with other popular website building platforms like WordPress and Wix.

With this update, HubSpot has made it possible for users to utilize the HubSpot platform to build a flexible website that non-technical marketers can update. With that being said, the update also comes with many tools and features for developers to get the most out of the platform.

In the past, the HubSpot CMS was only an add-on option. The new hub is a separate offering that includes two tiers, Professional and Enterprise.

The CMS Professional Hub is an extension of what's available with the current CMS, with some new features that make it more intuitive for both marketers and developers to create within the CMS.

New Features of the CMS Hub

One of the biggest and most exciting new features to roll out with this update is themes. Themes make it easy for marketers to update the look and feel of their site without having to get into coding and stylesheets. 


Themes also allow users to edit pages with the new drag and drop interface (similar to how the drag and drop email editor works). This functionality makes editing page layouts easy and cuts down the need for custom development for basic updates and changes. 

CMS Hub Professional will also include HubSpot’s SEO tools to help you optimize your site pages, easy-to-create forms, live chat, and the HubSpot CRM.

This is a great option if you are looking to create and manage a powerful website — all from one place.

The Enterprise Hub will include everything in the professional tier, as well as added functionality like server-less functions, adaptive testing, partitioning, and memberships and multiple domains for different brands. 

The CMS Professional Hub costs $300/month and the Enterprise Hub costs $900/month.

HubSpot also gives the option for various add-ons based on your needs. For more pricing information, check out HubSpot’s product and service catalog. 

A key part of the CMS is that it will seamlessly integrate with the rest of HubSpot, putting all the data in your hands, allowing you to create powerful marketing campaigns and sales processes. 

HubSpot is now a more competitive web development platform

Overall, this is a big step forward for HubSpot. Marketers are now able to build out a fully responsive, powerful website on HubSpot with little to no development.

If you are an existing CMS customer, you will have access to all features within CMS Professional Hub, and now, the ability to upgrade to CMS Enterprise.

If you are not a HubSpot customer and are looking for a new CRM and platform to build your website, HubSpot has become an even more compelling option.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!