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Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience
April 9th, 2020
Earlier this week, HubSpot quietly launched its new CMS Hub. Even though HubSpot launched this update with no big media push due to the coronavirus pandemic, it can be considered one of the company’s biggest launches to date.
As HubSpot continues to scale and remain a true all-in-one platform, the release of the new CMS Hub is a big step. HubSpot’s CMS has shaped up to include everything you need to build and scale a powerful and optimized website.
What’s included in the HubSpot CMS Hub
With this launch, HubSpot has made it clear that it is dedicating massive resources to its website platform, and is putting itself directly in line to compete with other popular website building platforms like WordPress and Wix.
With this update, HubSpot has made it possible for users to utilize the HubSpot platform to build a flexible website that non-technical marketers can update. With that being said, the update also comes with many tools and features for developers to get the most out of the platform.
In the past, the HubSpot CMS was only an add-on option. The new hub is a separate offering that includes two tiers, Professional and Enterprise.
The CMS Professional Hub is an extension of what's available with the current CMS, with some new features that make it more intuitive for both marketers and developers to create within the CMS.
New Features of the CMS Hub
One of the biggest and most exciting new features to roll out with this update is themes. Themes make it easy for marketers to update the look and feel of their site without having to get into coding and stylesheets.
Themes also allow users to edit pages with the new drag and drop interface (similar to how the drag and drop email editor works). This functionality makes editing page layouts easy and cuts down the need for custom development for basic updates and changes.
CMS Hub Professional will also include HubSpot’s SEO tools to help you optimize your site pages, easy-to-create forms, live chat, and the HubSpot CRM.
This is a great option if you are looking to create and manage a powerful website — all from one place.
The Enterprise Hub will include everything in the professional tier, as well as added functionality like server-less functions, adaptive testing, partitioning, and memberships and multiple domains for different brands.
The CMS Professional Hub costs $300/month and the Enterprise Hub costs $900/month.