Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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HubSpot COS: The Facts You Really Need to Know About HubSpot's Website Platform

HubSpot COS: The Facts You Really Need to Know About HubSpot's Website Platform Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

September 7th, 2016 min read

The HubSpot Website Platform (formerly HubSpot COS) is fast, easy to use, fully integrates your content to your HubSpot Marketing platform, optimizes it for search, and offers personalization to specific viewers. We’re huge fans of the HubSpot Website Platform here at IMPACT, and recommend it to businesses who are considering redesigning their website.

In fact all of our designers and developers are COS certified, but you don’t have to take our word alone for it.

Here are the facts:

Pro: Easy to Manage Interface

HubSpot’s inline editor allows you to customize pages with drag-and-drop elements and create page templates without any code. You can quickly edit content, add CTAs, and more from your HubSpot dashboard.

Pro: Secure

SSL (secure sockets layer) is automatically included to ensure your website and any data your prospects and customers input are highly-secure. Plus, HubSpot includes a Web Application Firewall to protect from malicious threats.

Pro: Optimized for Mobile

Your blog posts, landing pages, and all other web content will automatically adjust to the perfect dimensions for any screen, big or small.

Pro: Integrates Perfectly with HubSpot Marketing

Seamless integration makes it easy to deploy all of the rich features in HubSpot’s marketing software, as well as having access to detailed analytics without any coding.

Pro: Fast CDN

HubSpot uses a content delivery network to ensure your website has reliable uptime and blazing fast performance.

Con: You’ll Need an Experienced HubSpot Developer

Not all web developers are familiar with HubSpot’s platform. So, to customize the appearance of your website beyond what is capable with HubSpot’s website builder, you’ll need an experienced HubSpot developer.

Fortunately, partner agencies like IMPACT have you covered if you need any development work done (and of course, HubSpot can also refer you to other skilled options.)

Learn more about our HubSpot Website Platform Design and Development services here!

HubSpot Website Platform vs. WordPress

WordPress is the go-to for many bloggers and businesses because it’s free, fairly easy to use, and usually reliable, but with it is also an aging platform that has become widely criticized in recent years.

With thousands of plugins, premium themes, and other tools available you can easily replicate most of the features of WordPress on the HubSpot Website Platform. (In fact, many of the features such as SEO come built-in, no need for additional plugins.)

Why Use HubSpot Website Platform?

If you’re on an extremely tight budget, it wouldn’t hurt to start out with Wordpress and transition to HubSpot later. However, if you want to unlock the full potential of inbound marketing from the beginning and not hassle with code and other upfront technical work – HubSpot Website Platform is a no-brainer.

See a deeper comparison between HubSpot and WordPress here.

It’s difficult to fully appreciate HubSpot’s Website Platform unless you’ve built or managed business websites in the past, or tried to launch a robust inbound marketing campaign with other platforms. The difference is night and day.

HubSpot’s Website Platform is built to scale. It makes life incredibly easy in the beginning because you have immediate access to powerful features that are normally considered “advanced,” then as your business grows and your inbound tactics evolve, your website is ready to deliver Smart Content, run A/B tests, and handle any other technical task you have in mind.

Weighing the Pros and Cons of HubSpot

Are you considering purchasing HubSpot? We'd highly recommend you read this candid and comprehensive getting started guide on HubSpot Marketing from our resident HubSpot expert, Carina Duffy. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

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