Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

HubSpot COS: The Facts You Really Need to Know About HubSpot's Website Platform

By Bob Ruffolo

HubSpot COS: The Facts You Really Need to Know About HubSpot's Website Platform

The HubSpot Website Platform (formerly HubSpot COS) is fast, easy to use, fully integrates your content to your HubSpot Marketing platform, optimizes it for search, and offers personalization to specific viewers. We’re huge fans of the HubSpot Website Platform here at IMPACT, and recommend it to businesses who are considering redesigning their website.

In fact all of our designers and developers are COS certified, but you don’t have to take our word alone for it.

Here are the facts:

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Pro: Easy to Manage Interface

HubSpot’s inline editor allows you to customize pages with drag-and-drop elements and create page templates without any code. You can quickly edit content, add CTAs, and more from your HubSpot dashboard.

Pro: Secure

SSL (secure sockets layer) is automatically included to ensure your website and any data your prospects and customers input are highly-secure. Plus, HubSpot includes a Web Application Firewall to protect from malicious threats.

Pro: Optimized for Mobile

Your blog posts, landing pages, and all other web content will automatically adjust to the perfect dimensions for any screen, big or small.

Pro: Integrates Perfectly with HubSpot Marketing

Seamless integration makes it easy to deploy all of the rich features in HubSpot’s marketing software, as well as having access to detailed analytics without any coding.

Pro: Fast CDN

HubSpot uses a content delivery network to ensure your website has reliable uptime and blazing fast performance.

Con: You’ll Need an Experienced HubSpot Developer

Not all web developers are familiar with HubSpot’s platform. So, to customize the appearance of your website beyond what is capable with HubSpot’s website builder, you’ll need an experienced HubSpot developer.

Fortunately, partner agencies like IMPACT have you covered if you need any development work done (and of course, HubSpot can also refer you to other skilled options.)

Learn more about our HubSpot Website Platform Design and Development services here!

HubSpot Website Platform vs. WordPress

WordPress is the go-to for many bloggers and businesses because it’s free, fairly easy to use, and usually reliable, but with it is also an aging platform that has become widely criticized in recent years.

With thousands of plugins, premium themes, and other tools available you can easily replicate most of the features of WordPress on the HubSpot Website Platform. (In fact, many of the features such as SEO come built-in, no need for additional plugins.)

Why Use HubSpot Website Platform?

If you’re on an extremely tight budget, it wouldn’t hurt to start out with Wordpress and transition to HubSpot later. However, if you want to unlock the full potential of inbound marketing from the beginning and not hassle with code and other upfront technical work – HubSpot Website Platform is a no-brainer.

See a deeper comparison between HubSpot and WordPress here.

It’s difficult to fully appreciate HubSpot’s Website Platform unless you’ve built or managed business websites in the past, or tried to launch a robust inbound marketing campaign with other platforms. The difference is night and day.

HubSpot’s Website Platform is built to scale. It makes life incredibly easy in the beginning because you have immediate access to powerful features that are normally considered “advanced,” then as your business grows and your inbound tactics evolve, your website is ready to deliver Smart Content, run A/B tests, and handle any other technical task you have in mind.

Weighing the Pros and Cons of HubSpot

Are you considering purchasing HubSpot? We'd highly recommend you read this candid and comprehensive getting started guide on HubSpot Marketing from our resident HubSpot expert, Carina Duffy. 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

HubSpot
Web Design
Published on September 7, 2016

Recent Articles

Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read