Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic]

By Melanie Moore

Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic]

As a website project manager here at IMPACT, I am constantly getting asked questions around SEO. 

“What keywords should I be using?” “Do I really need unique meta descriptions?” “Does producing content really work?” 

Spoiler alert...the answer is YES! 

But, one thing that surprisingly most people overlook is their images. When it comes to SEO, images matter too! 

More and more people are searching directly within the Images tab on Google. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

In fact, according to SEO Sherpa, 21% of total search volume is image-specific search. 

Google also takes image quality and uniqueness into account when ranking sites as well. This means producing original optimized images on your website is more important than ever. 

MarketingProfs shared this great infographic produced by SEO Sherpa, guiding you through image optimization to really boost your search engine ranking. Below are some highlights. 

Do your research

As with any project you take on, you should start out with research. Spend a little extra time to research image specific keywords, instead of just relying on your content keywords. 

You can use a keyword tool like Kparser to do this with these three easy steps:

  1. Type in a broad keyword
  2. Narrow down based on topical categories
  3. Choose the keywords with high search volume that are most relevant

Once you have your list of keywords you need images to apply them to. 

Google does not like stock photography 

I know we’ve said it before, but unique, high-quality images go a long way when it comes to SEO ranking. Stock imagery actually greatly affects your E-A-T (Expertise, Authority, and Trust) in a negative way. 

So, what can you do?

Schedule a photoshoot. 

Plan out a list of the types of images you want and really utilize the time to get a wide range of shots, or try taking them yourself

Grab a high-quality camera (or even most newer cell phones will do) and snap some pictures around the office, store, factory, etc. 

You may be surprised at how easy it is to produce some great images to use on your site.

You have your keywords, you have your images, now what?

Now it’s time to start optimizing those images for your website.

  • Resize the image files to be the exact width dimension of the website’s display area. This will help with file size and also ensure that the portion of the image you want to show will be displayed properly. 
  • Update the file name to include your target keyword and describe the content within the image. Separate the words in the file name by hyphens and remove stop words like: at, the, and.  
  • Compress your image by using an image compression tool. Some of the ones I like are TinyPNG, ImageOptim, and Optimizilla.
  • Write alt-text for your images and incorporate your keyword. Be specific in your description but try to stay under 125 characters. 
  • Add an image caption and title and incorporate an LSI keyword if possible. LSI keywords are words and phrases with a high degree of correlation to your target topic. 

Lastly, optimize the page your image lives on.

So, now you have a beautiful, optimized, unique image. You need a page that is just as strong for it to live on. 

You should add your target image keyword, that you found back in the research stage, to the page title and URL string if possible. It is also important to try to keep the URL short and to the point. 

Another great way to help boost your image’s optimization on-page is to include related LSI keywords in the content around the image. Hopefully, you included them back in the image caption phase as well so that it all ties nicely together. 

All of these tips will improve your image SEO greatly but if you are up for a challenge check out the infographic below for some more advanced tips as well.

image-seo-infographic

 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Search Engine Optimization
Web Design
Published on October 27, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read