Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic]

Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic] Blog Feature

Melanie Moore

Web Project Manager, 7+ Years of Client Success and Project Management

October 27th, 2019 min read

As a website project manager here at IMPACT, I am constantly getting asked questions around SEO. 

“What keywords should I be using?” “Do I really need unique meta descriptions?” “Does producing content really work?” 

Spoiler alert...the answer is YES! 

But, one thing that surprisingly most people overlook is their images. When it comes to SEO, images matter too! 

More and more people are searching directly within the Images tab on Google. 

In fact, according to SEO Sherpa, 21% of total search volume is image-specific search. 

Google also takes image quality and uniqueness into account when ranking sites as well. This means producing original optimized images on your website is more important than ever. 

MarketingProfs shared this great infographic produced by SEO Sherpa, guiding you through image optimization to really boost your search engine ranking. Below are some highlights. 

Do your research

As with any project you take on, you should start out with research. Spend a little extra time to research image specific keywords, instead of just relying on your content keywords. 

You can use a keyword tool like Kparser to do this with these three easy steps:

  1. Type in a broad keyword
  2. Narrow down based on topical categories
  3. Choose the keywords with high search volume that are most relevant

Once you have your list of keywords you need images to apply them to. 

Google does not like stock photography 

I know we’ve said it before, but unique, high-quality images go a long way when it comes to SEO ranking. Stock imagery actually greatly affects your E-A-T (Expertise, Authority, and Trust) in a negative way. 

So, what can you do?

Schedule a photoshoot. 

Plan out a list of the types of images you want and really utilize the time to get a wide range of shots, or try taking them yourself

Grab a high-quality camera (or even most newer cell phones will do) and snap some pictures around the office, store, factory, etc. 

You may be surprised at how easy it is to produce some great images to use on your site.

You have your keywords, you have your images, now what?

Now it’s time to start optimizing those images for your website.

  • Resize the image files to be the exact width dimension of the website’s display area. This will help with file size and also ensure that the portion of the image you want to show will be displayed properly. 
  • Update the file name to include your target keyword and describe the content within the image. Separate the words in the file name by hyphens and remove stop words like: at, the, and.  
  • Compress your image by using an image compression tool. Some of the ones I like are TinyPNG, ImageOptim, and Optimizilla.
  • Write alt-text for your images and incorporate your keyword. Be specific in your description but try to stay under 125 characters. 
  • Add an image caption and title and incorporate an LSI keyword if possible. LSI keywords are words and phrases with a high degree of correlation to your target topic. 

Lastly, optimize the page your image lives on.

So, now you have a beautiful, optimized, unique image. You need a page that is just as strong for it to live on. 

You should add your target image keyword, that you found back in the research stage, to the page title and URL string if possible. It is also important to try to keep the URL short and to the point. 

Another great way to help boost your image’s optimization on-page is to include related LSI keywords in the content around the image. Hopefully, you included them back in the image caption phase as well so that it all ties nicely together. 

All of these tips will improve your image SEO greatly but if you are up for a challenge check out the infographic below for some more advanced tips as well.

image-seo-infographic

 

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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