Plan out a list of the types of images you want and really utilize the time to get a wide range of shots, or try taking them yourself.
Grab a high-quality camera (or even most newer cell phones will do) and snap some pictures around the office, store, factory, etc.
You may be surprised at how easy it is to produce some great images to use on your site.
You have your keywords, you have your images, now what?
Now it’s time to start optimizing those images for your website.
Resize the image files to be the exact width dimension of the website’s display area. This will help with file size and also ensure that the portion of the image you want to show will be displayed properly.
Update the file name to include your target keyword and describe the content within the image. Separate the words in the file name by hyphens and remove stop words like: at, the, and.
Write alt-text for your images and incorporate your keyword. Be specific in your description but try to stay under 125 characters.
Add an image caption and title and incorporate an LSI keyword if possible. LSI keywords are words and phrases with a high degree of correlation to your target topic.
Lastly, optimize the page your image lives on.
So, now you have a beautiful, optimized, unique image. You need a page that is just as strong for it to live on.
You should add your target image keyword, that you found back in the research stage, to the page title and URL string if possible. It is also important to try to keep the URL short and to the point.
Another great way to help boost your image’s optimization on-page is to include related LSI keywords in the content around the image. Hopefully, you included them back in the image caption phase as well so that it all ties nicely together.
All of these tips will improve your image SEO greatly but if you are up for a challenge check out the infographic below for some more advanced tips as well.
Elements of a Great They Ask, You Answer Website
Transform your website into your best salesperson and get set up for inbound marketing success!
In this course, you’ll learn:
What content and features your website needs to succeed with inbound marketing
How to design your website to best educate your audience
How to gradually make improvements or redesign entire elements of the website