Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Search Engine Optimization
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic]

By Melanie Moore

Melanie Moore also recommends this free website performance assessment.

Image SEO: A step-by-step guide for ranking pictures in search engines [Infographic]

As a website project manager here at IMPACT, I am constantly getting asked questions around SEO. 

“What keywords should I be using?” “Do I really need unique meta descriptions?” “Does producing content really work?” 

Spoiler alert...the answer is YES! 

But, one thing that surprisingly most people overlook is their images. When it comes to SEO, images matter too! 

More and more people are searching directly within the Images tab on Google. 

Free Assessment: Website Performance Assessment

In fact, according to SEO Sherpa, 21% of total search volume is image-specific search. 

Google also takes image quality and uniqueness into account when ranking sites as well. This means producing original optimized images on your website is more important than ever. 

MarketingProfs shared this great infographic produced by SEO Sherpa, guiding you through image optimization to really boost your search engine ranking. Below are some highlights. 

Do your research

As with any project you take on, you should start out with research. Spend a little extra time to research image specific keywords, instead of just relying on your content keywords. 

You can use a keyword tool like Kparser to do this with these three easy steps:

  1. Type in a broad keyword
  2. Narrow down based on topical categories
  3. Choose the keywords with high search volume that are most relevant

Once you have your list of keywords you need images to apply them to. 

Google does not like stock photography 

I know we’ve said it before, but unique, high-quality images go a long way when it comes to SEO ranking. Stock imagery actually greatly affects your E-A-T (Expertise, Authority, and Trust) in a negative way. 

So, what can you do?

Schedule a photoshoot. 

Plan out a list of the types of images you want and really utilize the time to get a wide range of shots, or try taking them yourself

Grab a high-quality camera (or even most newer cell phones will do) and snap some pictures around the office, store, factory, etc. 

You may be surprised at how easy it is to produce some great images to use on your site.

You have your keywords, you have your images, now what?

Now it’s time to start optimizing those images for your website.

  • Resize the image files to be the exact width dimension of the website’s display area. This will help with file size and also ensure that the portion of the image you want to show will be displayed properly. 
  • Update the file name to include your target keyword and describe the content within the image. Separate the words in the file name by hyphens and remove stop words like: at, the, and.  
  • Compress your image by using an image compression tool. Some of the ones I like are TinyPNG, ImageOptim, and Optimizilla.
  • Write alt-text for your images and incorporate your keyword. Be specific in your description but try to stay under 125 characters. 
  • Add an image caption and title and incorporate an LSI keyword if possible. LSI keywords are words and phrases with a high degree of correlation to your target topic. 

Lastly, optimize the page your image lives on.

So, now you have a beautiful, optimized, unique image. You need a page that is just as strong for it to live on. 

You should add your target image keyword, that you found back in the research stage, to the page title and URL string if possible. It is also important to try to keep the URL short and to the point. 

Another great way to help boost your image’s optimization on-page is to include related LSI keywords in the content around the image. Hopefully, you included them back in the image caption phase as well so that it all ties nicely together. 

All of these tips will improve your image SEO greatly but if you are up for a challenge check out the infographic below for some more advanced tips as well.

image-seo-infographic

 

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Search Engine Optimization
Web Design
Published on October 27, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read