Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

17 IMPACT content statistics that were 10 years in the making [#IMPACTTurns10]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

17 IMPACT content statistics that were 10 years in the making [#IMPACTTurns10] Blog Feature

In 2015, I had big shoes to fill — and, as someone who has no shame wearing children’s Converses, this was an intimidating task.

I had only been IMPACT’s content marketing manager for about two months when our then marketing director (and my manager) announced he was leaving the company. 

I became a content team of one. And not just on the internal marketing team but in the company in general. 

IMPACT wasn’t offering dedicated content consulting or creation at the time, so I felt like I was on an island and being thrown to the wolves — and a number of other cliches we could pin on it.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

During my manager’s tenure, IMPACT took home the “Best Inbound Content” partner award at HubSpot’s INBOUND 2012. He also established wonderful relationships and great respect with many industry thought leaders. He was seen as one of the best. 

How was I going to live up to that? 

On top of this self-doubt, I found myself working directly under IMPACT’s CEO, Bob Ruffolo, for the first time, bringing his vision to life. 

I was terrified. 

But that fear subsided and something truly amazing emerged. 

Within months of what seemed like an earth-shattering transition, we 10x our traffic, from roughly 40,000 monthly visitors to 400,000. We went from publishing three articles a week to two a day. 

Content became our backbone. 

Today, we are a media company that publishes anywhere from three to seven articles a day (mostly written by our team) and we are on track to welcome one million users a month to our website early next year.

We have grown from just publishing text articles to also writing pillar pieces, producing several podcasts, and investing in video marketing. We have an internal content team of three and a content consulting team of nine working with our clients. 

This month, IMPACT turns 10, which also means this company has been publishing content online for 10 years. 

For nearly five of those years, content has been largely been my responsibility and, as you would imagine, I’ve watched some interesting trends, lessons, and landmarks emerge during this time.

So, in celebration of our big birthday, I decided to do a little data digging and share some of the most interesting stats and facts about our content in the past 10 years.

  1. The first article ever published by IMPACT was 10 Benefits to Having an Impressive and Up-to-date Website.
  2. It was published on September 21, 2009
  3. It had no intro or conclusion and was only 448 words long.
  4. We have published 4,265 articles since then. 
  5. 217 writers have published on our site.
  6. I currently hold the title for most articles published on our site with 497 as of November 14, 2019. 498 if you include this one — but I don’t like to brag. 
  7. Our highest viewed article of all time is 10 Examples of Company Profile Pages You Can Learn From [+Free Template]
  8. It has also generated the most contacts for us. 
  9. The five tags that have generated the most traffic are Website Design, Social Media Marketing, Video Marketing, and Marketing Strategy. 
  10. Facebook has been the most popular social media platform to read about, followed by LinkedIn and Instagram.
  11. Example posts have generated 35% of our total blog traffic in the past 10 years. 
  12. Our most shared article on social media in the past five years was “17 Infographics for Anyone Starting Digital Marketing in 2017.”
  13. The format we’ve used the most on our website (outside of text) is “podcast or shows,” followed by infographics.
  14. Infographics, however, have generated the most traffic. 
  15. Our highest viewed infographic of all time is “7 Must-Have Word-of-Mouth Marketing Strategies.”
  16. Since we started publishing contributor content in 2014, Franco Valentino has generated the most traffic out of everyone. 
  17. The longest piece of content we’ve ever published was our “Ultimate Guide to Video for Sales” pillar coming in at roughly 18,000 words.

What can you take away from this?

Honestly, I know these facts are a bit self-indulgent, but I also think they paint a very interesting picture of just how much IMPACT has evolved and grown over the past 10 years.

Our content strategy, much like our company, is dramatically different from what it was a decade ago.

We have expanded not only the scope of content types we create but also the topics we cover and the authors, voices, and stories we welcome.

If you take anything away from these numbers, let that you should never let your content become stagnant. Never let it become boring or predictable.

Always look for opportunities to break things and start fresh (if they're not working, of course). Try new things to not only keep it interesting for you but for your audience.

This experimental spark is largely what has gotten us where we are today and it will certainly carry us even further as we enter our next chapter. 

Thanks for reading 💗

If you have been reading our content all these years, thank you and I'd love to hear from you. If you have any ideas or maybe even an article or story that has helped you, tell me about it. 😀

Shoot me a tweet
@ramonasukhraj

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Just for Fun
Marketing Statistics
Published on November 15, 2019

Recent Articles

Avoid the summer slump in business: 4 tips to keep your metrics hot
June 1, 2021 • 5 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
The 17 best internet easter eggs you've got to see in 2021
April 4, 2021 • 5 min read
13 out of office message examples to steal for your next vacation
December 23, 2020 • 9 min read
13 international business superstitions to know in a diverse global market
November 13, 2020 • 4 min read
49 Office-friendly Halloween Costumes for Marketers and Tech Fans
October 10, 2020 • 7 min read
The most relatable challenges of working from home during COVID-19, as told through memes
May 23, 2020 • 3 min read
International Women's Day: 14 remarkable women who inspire and motivate
March 9, 2020 • 6 min read
100 leadership quotes to make you a better manager this year
January 3, 2020 • 7 min read
Wait, WHAT happened? 8 top news stories from 2019
January 2, 2020 • 5 min read
Best of the best: Our top 19 marketing articles and trends from 2019
December 30, 2019 • 5 min read
5 best marketing books you might have missed in 2019
December 27, 2019 • 8 min read
11 holiday gifts for the digital marketers in your life
December 13, 2019 • 4 min read
#IMPACTTurns10: A decade by the numbers [infographic]
November 28, 2019 • 2 min read
22 weird Thanksgiving stock photos every marketer can appreciate
November 28, 2019 • 2 min read
17 IMPACT content statistics that were 10 years in the making [#IMPACTTurns10]
November 15, 2019 • 3 min read
The 8 Best Branded April Fools' Pranks of 2019
April 1, 2019 • 5 min read
17 Best of 2018: Our Top Marketing Articles From A Whirlwind Year
December 31, 2018 • 5 min read
6 Outrageous Campaigns That Prove Even Marketers Can’t Wait for the Royal Wedding
May 18, 2018 • 4 min read
How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]
March 17, 2018 • 1 min read
Valentine Spending: Stats for Planning a Lovable Last-Minute Campaign! [Infographic]
February 11, 2018 • 1 min read
21 Websites That Will Change Your Life as a Digital Marketer Forever
December 31, 2017 • 6 min read
Best of 2017: Our Top 17 Marketing Articles From the Past Year
December 27, 2017 • 3 min read
Santa Meets Cyber: Surprising Trends for the 2017 Holiday Season [Infographic]
December 24, 2017 • 1 min read
How Inbound Marketing Grew My Spotify Playlist Following
October 12, 2017 • 5 min read