Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Inbound vs. Outbound: How Much Does it Cost?

By John Bonini

John Bonini also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Inbound vs. Outbound: How Much Does it Cost? Blog Feature

inbound-marketing-vs-outbound-marketing-costThe most debilitating affliction in business is fear. Fear of changing what's worked for so long. Fear of failure. Fear of spending or losing money. 

While more business are adopting inbound practices, many are still spinning their wheels practicing outbound methods out of fear of all three.

Traditional marketing has been the norm for so long. Print ads. TV and radio commercials. Billboards. Naturally, marketers and business owners still turn to these “tried-and-true” methods for results. However, with the dawn of the Internet and mobile generation, it is no longer as effective or cost efficient.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

The average cost for one outbound marketing lead is around $332 compared to the significantly lower $134 cost of an inbound lead.

That’s more than double the cost.

Aside from being more cost efficient, Inbound Marketing also proved to be more effective in generating leads in 2013 according to the State of Inbound Marketing Report published by HubSpot. (See chart below)

inbound-channels-are-lowest-1

What do these numbers tell us?

Not only is Outbound costing you more in dollars spent, but it’s also costing you in potential dollars earned.

Not your ideal model for growth and sustainability.

The reason is pretty simple; Inbound Marketing aligns more effectively with the behaviors of the modern consumer. Mass media is broken. Consumers are too smart for it and, with the advent of modern technologies, are now equipped to skip out and ignore your marketing message very easily.

This is why appealing to the consumer on their time and in the places they hang out is critically important.

And as proven in the data below, the best part about Inbound is that, because of how social and connected technology has allowed us to be, it’s also much easier and effective to carry out an Inbound strategy than it would be to continue on your current track using traditional methods.

inbound-dominates-lead-sources-1

Obviously there's a lot more that goes into determining cost in order to make a smart decision. Fill out the form below to access our full 30-page report full of data and statistics. 

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Published on June 28, 2014