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Free Course: Fundamentals of Social Media Marketing

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Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

The eye-opening influence of Instagram on buying [Infographic]

By Melissa Smith

Melissa Smith also recommends this free course, Fundamentals of Social Media Marketing.

The eye-opening influence of Instagram on buying [Infographic]

5.. 4.. 3.. 2.. 1.. Blast off!

From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users.

Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

Free Course: Fundamentals of Social Media Marketing

Adweek stated it best, “As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities.”

72% of Instagram users report making purchase decisions based on something that they saw while browsing the app so if you’re not incorporating it into your social media marketing, you’re missing out.

And get this, you don’t need to a huge celebrity to influence buying behavior. Fans and brand advocates drive the most engagement at 8.0%, while celebrities only drive about 1.6%.

You may be thinking to yourself that Instagram is probably more B2C than B2B, but really anyone can use it to promote their brand or product/software/service and use their current customers as influencers.

Now, I know what you’re thinking; what about Sponsored Posts? The number of advertisers using Instagram doubled in March of 2017.

I’m sure I’m not the only one who has asked this, but the average cost of a sponsored post is $300.

As your followers go up so will your average post rate so building your network of advocates and influencers may prove to be more cost efficient long-term.

Take a deeper look into this infographic from eCommerce software company, X-Cart, on the influence of Instagram and get out there and be an influencer!

influence-instagram-infographic.jpg

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Infographics
Instagram Marketing
Published on September 6, 2020

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