For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos.
When creating a Stories ad, keep in mind that it will likely be interrupting the user’s flow of content from other users and brands that they have chosen to follow.
This means that you have very little time to engage users before they tap away from your ad.
Your content should be short, easy to absorb quickly, and in-line with your brand’s Instagram aesthetic.
Instagram Stories ads actually do better without overly-produced content.
Later found that “when ads feel overproduced or overly animated, a user’s immediate reaction will be to swipe away and move on to the next account’s post.”
Tips for Instagram video ads
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” - Brian Halligan (via Vidyard)
We are living in a highly visual world and Instagram is a strong driver in the integration of visual media into the everyday human experience.
Your video ads need to interest the user within the first three seconds or they’re onto the next piece of content.
This seems like an unbelievably short amount of time, but hop on the platform and give it a try. Every second counts.
A key component when working to keep the user interested in your ad is to ensure that the formatting is optimized for the platform.
For instance, while it may be tempting to recycle video content shot for YouTube or your website, Instagram video ads require specific dimensions. Check out the cheat sheet infographic at the end of this post for the ideal dimensions to use.