Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic]

The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic] Blog Feature

Rachel Palmateer

Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience

September 15th, 2019 min read

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos. 

If you’re a marketer and that’s where your mind goes, we need to work on recalibrating that reflex. 

Instagram for marketers means opportunity through creativity. 

The platform has come a long way from its simple photo-sharing origins and has been built for businesses to use as a powerful advertising platform. 

And getting started doesn’t have to be a scary endeavor. 

 

Types of Instagram ads

Instagram offers a handful of ad types, which makes it easy to find the right application for your business or offer. 

There are photo ads, video ads, stories ads, carousel ads, and collection ads. 

The ads are subtly placed within the user experience, to allow businesses to get in front of new and interested audiences with limited disruption for the end user. 

Each ad type has a selection of call-to-action options, allowing you to carefully craft and optimize your ads for your audience. 

To help you get started, or enhance your Instagram ad strategy, here are a few tried and true tips from Later, a marketing platform specifically focused on Instagram.

 

Tips for Instagram Stories ads

When creating a Stories ad, keep in mind that it will likely be interrupting the user’s flow of content from other users and brands that they have chosen to follow. 

This means that you have very little time to engage users before they tap away from your ad. 

Your content should be short, easy to absorb quickly, and in-line with your brand’s Instagram aesthetic.

Instagram Stories ads actually do better without overly-produced content. 

Later found that “when ads feel overproduced or overly animated, a user’s immediate reaction will be to swipe away and move on to the next account’s post.”

 

Tips for Instagram video ads

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” - Brian Halligan (via Vidyard)

We are living in a highly visual world and Instagram is a strong driver in the integration of visual media into the everyday human experience. 

Your video ads need to interest the user within the first three seconds or they’re onto the next piece of content. 

This seems like an unbelievably short amount of time, but hop on the platform and give it a try. Every second counts.

A key component when working to keep the user interested in your ad is to ensure that the formatting is optimized for the platform. 

For instance, while it may be tempting to recycle video content shot for YouTube or your website, Instagram video ads require specific dimensions. Check out the cheat sheet infographic at the end of this post for the ideal dimensions to use. 

Another great recommendation comes from our friends at WordStream: stay solution-oriented. And we 100% agree.

Your product is solving a problem for your customer. Your video ads are uniquely able to show your prospects that you understand their pain and you’re ready with a solution. 

This is right out of the They Ask, You Answer playbook. Check out what we call “The Big 5” and see how you can integrate that content into your video ads.

 

Tips for Instagram carousel ads

Carousel ads allow multiple images to be included in one ad, with the option for each image to have a different caption or link to a different landing page. 

This ad type is an excellent opportunity to show off how your product works. 

Are there common questions that you receive around how the product works? Can you get ahead of those questions by using a carousel ad to answer prospects before they ask?

Though this is not a story ad, you can still tell a story with the frames of your carousel ad. 

Just be sure that you’re following the proper formatting and consider creating content specifically for the carousel ads, rather than recycling existing photos and ads created for another purpose. 

 

Cheat sheet for all Instagram ad types

Now that you’ve got the basics down, be sure to bookmark the following infographic from Later’s Ultimate Guide to Instagram Advertising and reference it when planning content for your Instagram ads. 

As always, give us a shout if you get stuck along the way!

Later_InstagramAds_CheatSheet_Infographic

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE