Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

LinkedIn Is Rebranding To Be Warmer and More Inclusive

By Joel Waggener

LinkedIn Is Rebranding To Be Warmer and More Inclusive

Whatever you’re in it for, we’re in it together.

That’s the new LinkedIn tagline, which is part of the rebranding that has been two years in the making by the LinkedIn team.  

This herculean effort is an attempt by LinkedIn to externally portray the warm and inclusive persona that it’s always felt internally.

Part of that is branding, part of that is storytelling.

By telling real stories of real people, LinkedIn is giving a voice to the thousands of people in the constant “rat race” that is job searching.

VP of LinkedIn brand marketing and corporate communications Melissa Selcher told Adweek:

“We really understand what our members and customers need from us. They want us to be telling the stories and doing the things we’re doing in the world. For 16 years, we’ve had the same vision and the same mission. They wanted us to tell that story in a more human, more consistent, more approachable way.”

A Little Nip Here, A Little Tuck There

Linkedin is not only telling real stories, but it’s also updating its whole brand system, including logo, typography, colors, and shapes.

Illustrations

The company is  introducing a new, fun style of illustration that show people having everyday connections and interactions.

Logo

The logo has been updated to a more modern, one color version (right).

linkedin-png-logo-23LinkedIn-logo-new

Color Palette

The color palette is now warmer and more accessible. Blue is no longer the overwhelmingly dominant color.

LinkedIn-colors-new

Custom Font

LinkedIn has a new custom font called “Community” that has rounded, organic letterforms.

Linkedin-font

Shapes

Inspired by the ‘i’ in the LinkedIn logo, a circle and a rectangle are used throughout all materials as design elements.

dsk-e3.png.original     LinkedIn-circle

The Key To Accessibility is the Photography

LinkedIn traveled the world documenting real people at work to develop a library of thousands of photos.

These images are the backbone of the rebranding.

london-linkedin

Executive Creative Director Kevin Frank says:

“There’s nothing more powerful than a picture of a person. Stock photography all looks the same—happy smiling people in conference rooms, high-fiving in ways that don’t feel natural. It’s not that people don’t experience moments of joy at work, but we really wanted to make sure we portrayed those moments authentically and showed moments of anxiety and stress and disappointment.”

LinkedIn is doing a great job trying to connect with people on a visceral level, and there’s nothing more visceral than the pain and joy of trying to find a job. If job seekers can see themselves in the photography, the rebrand is working.

In It Together

In It Together is an integrated marketing effort originally intended to debunk the myth that LinkedIn was only a place for white-collar businesspeople. It debuted in a spot during the 2018 Golden Globes and now features actual members from all job sectors.

It’s part of a full-fledged marketing effort, including digital display, paid social media, online video, outdoor/out-of-home, radio, podcasts, search-engine marketing, and other partnerships.

It continues LinkedIn’s overall branding effort to be accessible to everyone in the job market and everyone wanting to be in the job market.   

The Perfect Storm for Advertising

LinkedIn is one of the 10 fastest-growing brands in the U.S.

As LinkedIn continues to expand its advertising opportunities including video ads, interest targeting, and lookalike targeting, this is the perfect time to advertise on the platform.  

The brand refresh is not only appealing to job seekers, but also for advertisers. What Facebook has going for it with its advertising is the sheer number of people that visit the website daily. However, LinkedIn is slowly creeping up. With over 575+ million users and more than 260 million monthly active users, LinkedIn is leveraging those good numbers for more engagement on their site.  

LinkedIn’s goal with this rebrand is accessibility and, judging by the firm’s continued growth, it seems to be working.

 

 

 

 

All photography and artwork credited to LinkedIn.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Social Media Marketing
News
Linkedin Marketing
Published on June 19, 2019

Recent Articles

Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read