Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Mailchimp Now Offers Full Marketing Platform, Aimed at Small Businesses

Mailchimp Now Offers Full Marketing Platform, Aimed at Small Businesses Blog Feature

Justine Timoteo Thomas

Director of Training, Host of Creator's Block Podcast, 10+ Years of Project Management Experience

May 15th, 2019 min read

Mailchimp announced the launch of its new all-in-one marketing platform on May 13.

This. Is. Huge.

I’ve always been a big fan of Mailchimp and have recommended its email services many times in the past to clients who can’t quite afford investing in HubSpot.

But the biggest caveat I would caution was that Mailchimp wasn’t a one-stop shop. Meaning, it was not a robust enough platform to truly manage all of the various aspects of your marketing.

With the announcement of its new marketing platform, though, that could all be changing.

Who Is the Mailchimp Marketing Platform Meant For?

Mailchimp CEO Ben Chestnut said:

“[We] created Mailchimp for the love of small business. And over the past 18 years, we’ve always thought about what kinds of tools and services would have helped our families grow their businesses and weather the competition.”

He went on to say “Our customers have been asking for years for us to build something that would enable them to do all of their marketing in one place.

Small business owners and entrepreneurs don’t have time to manage three, four, or five different platforms that each serve one specific purpose, and they don’t want their data all over the place: They need a tool powered by data and expertise that will help them know where to invest their marketing dollars.”

The Mailchimp CEO and Co-founder listened to their users' biggest pain points and sought to solve for them. So with that in mind, they created a marketing platform that specifically serves small business owners.


What Will the Mailchimp Marketing Platform Provide?

In addition to the email services Mailchimp already offers, the new platform will include the ability to:

  1. Acquire and manage audience data, utilizing the following features:
    1. Marketing CRM
    2. Audience dashboard
    3. Tags and segments
    4. Address finder
    5. Personalization
    6. Predicted demographics and lookalike audience finder
  2. Purchase domains and build sites, including the ability to create sign-up forms and landing pages
  3. Create Google retargeting ads or Facebook and Instagram ads
  4. Manage social media accounts
  5. Inform when to market to whom based on AI recommendations

It also will continue to integrate with other apps and tools — though not Shopify — so you can connect your data.

You can see a full list of the features here.

Having the ability to manage almost all aspects of your marketing from one platform is a big deal. Utilizing one tool not only saves you time and money but also can cut down on the headache so many marketers bear when needing to use multiple solutions to get their job done.

Now, if you currently use HubSpot or another marketing platform, I’m sure you’re thinking sounds great — but how much will the new platform cost?

 

How Much Will the Mailchimp Marketing Platform Cost?

Mailchimp has always been one of the more affordable services, with its “Forever Free” plan that is just that— free — for up to 2,000 subscribers and 12,000 monthly email sends.

This free plan will allow you to have certain platform features like landing pages, remarketing ads, and basic reporting.

Mailchimp’s “Grow” package, starting at just $10 per month, unlocks some additional features like lookalike audience finder, address finder, and predicted demographics.

However, if you want all of the platform’s features including premium support, advanced segmentation, and multivariate testing you will need to upgrade to Mailchimp Pro, which starts at $199 per month.

Regardless of the plan you choose, you will spend an additional $99 per year for a custom domain.

Now, it’s too soon to speak to the quality and functionality of the new features, but I’m sure we will see comparisons of Mailchimp vs. other marketing platforms here very soon.

Until then, let me know in IMPACT Elite if you plan to vet the marketing platform for your business!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE