For B2B marketers, this a large, untapped audience that shouldn’t be ignored.
Presentation slide decks aside, SlideShare can also host infographics, videos, eBooks, and reports among other documents, offers detailed analytics, and can even generate leads directly for a small fee.
Uploads can be made public or private and are also easily embedded (like we did here).
On the other end of things, SlideShare visitors can follow your profile or view, comment, share, and also clip or download presentations if you allow it.
Now, if you aren’t already taking advantage of SlideShare’s extensive features in your marketing strategy, the folks over at Salesforce Canada have created the infographic below; chock full of statistics and optimization tips to help you make it work for goals.
Some of its highlights include that:
SlideShare has 5x more traffic from business owners than other social networks including Facebook and Twitter
SlideShare allows clickable links (but not in the first 3 slides -- they will be disabled)
SlideShare uses your file name as your URL
The platform encourages creativity with monthly themes and topics. Upload something related and you could be featured on their homepage.