Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The only meeting agenda template you'll ever need (+ meeting tips)

Poorly planned meetings will cost United States companies $399 million in 2019. Don't become part of the statistic with this foolproof meeting agenda template.

The only meeting agenda template you'll ever need (+ meeting tips) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

November 5th, 2019 min read

As I write this, I've just completed a marathon of six meetings in a single day. Six. Thankfully, they were all purposeful and productive. I think we all know, however, that purposeful and productive are not two words often affiliated with most business meetings. 

Nine times out of 10, the culprit is the same — poor planning.

In fact, according to Doodle's 2019 State of Meetings report (which studied 19 million meetings), the cost of poorly organized meetings in the United States will hit $399 million by the end of this year. 

On top of that, the poor souls who attend poorly organized meetings cite the following consequences:

  • "I don't have enough time to do the rest of my work"
  • "Unclear actions lead to confusion"
  • "Bad organization results in loss of focus on projects"
  • "Irrelevant attendees slow progress"
  • "Inefficient processes weaken client/supplier relationships"


It's with these jarring statistics at the front of my mind that I come to you today with a mission — to help you run more purposeful and properly planned meetings that your teams and teammates don't consider a waste of their time. 

And I'm going to do that by sharing with you one of my favorite meeting agenda templates, as well as some of my best battle-tested tips for running amazing meetings.

Meeting agenda template (no form fill required)

Because I think calling a meeting without an agenda borders on criminal behavior, you do not need to fill out a form to access this beauty:

Screen Shot 2019-11-05 at 4.16.58 PM

Get your copy of the meeting agenda template.

The agenda template has an example in it to guide you in the creation of your own. 

Also, how you use this meeting agenda template is entirely up to you.

While some folks like to create a separate branded document (like the one above) to hand out in a meeting, I usually just copy and paste the above template into the Google calendar invite I send out to attendees. 

4 essential elements of a meeting agenda

  • Purpose: Why you're calling the meeting. Basically, justify the existence of your meeting in one sentence.
  • Before the meeting: Any homework people need to complete in order for the meeting to run effectively and efficiently.
  • Agenda: What will occur during the meeting and in what order, with time estimates.
  • Outcomes: What will be completed or facilitated as a result of the meeting.

How to run a great meeting (favorite tips and best practices)

  • If your meeting revolves around performance reporting, send the report in advance and reserve the meeting time itself for discussion of key takeaways and defining next steps, as a result of the data. 
  • Only invite folks who are absolutely essential to the success of the meeting. For those you want to be "in the loop," trust me, an email will suffice.
  • Never send a meeting without an agenda. It sets a good example for your teammates, as you're not only informing them, you're demonstrating you value their time. Plus, even though you say you'll get the agenda done in advance, there's a good chance you won't, and you'll just try to "wing it."
  • Even freeform brainstorms can have an agenda. Open with some introductory remarks and initial questions (five minutes) and close out the meeting with a review of what was discussed and next steps (five to 10 minutes).
  • Don't default to a one-hour meeting time slot just because it's fewer clicks to do so. Meetings will take up as much time as you let them. I schedule mostly 30- and 45-minute meetings, and they're just as effective and everyone will thank you for giving them between 15 and 30 minutes back in their day.
  • Set the expectation that "before the meeting homework" must be completed before the meeting. Do not cater to those who do not; keep moving along and they will learn for next time. 

Now, go forth and be better colleagues, managers, and organizational leaders!

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