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Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
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Elements of a Great They Ask, You Answer Website
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Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

The psychological meaning of shapes in logo design [Infographic]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free course, Elements of a Great They Ask, You Answer Website.

The psychological meaning of shapes in logo design [Infographic] Blog Feature

It’s old news by now -- design is absolutely essential in communicating messages and emotions in your marketing.

The psychological impact of color in particular is a popular topic and design consideration for most marketers (especially when it comes to conversion rates), but unless you are a designer by trade or an art lover, it’s unlikely that you’ve thought deeply into the effects of shape.

Like color, shapes have emotional connotations and can trigger different images and memories in people’s minds. For example, think about the shape of a heart or a star:

psychological-meaning-of-shapes-in-logos.png

These shapes make you feel things; they elicit emotions.

Free Course: Elements of a Great They Ask, You Answer Website

Companies like yours can easily capitalize on these inherent effects to communicate your brand and values through your logos, but in order to do that, you first need to have a thorough understanding of the most common interpretations of different shapes.

That’s where this infographic by Free Logo Services comes in handy.

“Picking  a shape for your logo is more than an aesthetic choice,” it explains. “You have to think about your audience, and what emotion and feelings you want to elicit when they see your logo.”

Here’s how it defines some of the most popular shapes/styles in logo design:

  • Symmetrical/Geometric: Organization and stability (i.e Audi, BBC)
  • Organic: Pleasure, comfort, interest, and spontaneity (i.e. Whole Foods, Fresh Market)
  • Abstract: Literal interpretations of ideas or directions (i.e. Apple, WWF)
  • Circles: Community, friendship, love, relationships, unity, perfection, attention, protection (i.e Target, Starbucks, HubSpot)
  • Curves: Femininity, motion, happiness, rhythm, pleasure (i.e. Coca-Cola, Intel)
  • Spirals: Creativity, growth, evolution (i.e. Hilton, Sun Microsystems)
  • Rectangles: Familiarity, trust, order, peace, uniformity (i.e. Microsoft, American Express)
  • Triangles: Power, science, religion, law, masculinity, strength, purpose, energy, precision. (i.e. Chevron, Delta)
  • Vertical Lines: Masculinity, strength, aggression, courage, power
  • Horizontal Lines: Community, tranquility, calmness (i.e. IBM, AT&T)

Key Takeaways:

  • 50% of the world’s most admired companies have rectangular logos
  • 22% have squares
  • 20% have circles

meaning-of-shapes-logos-compressor.jpg

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Just for Fun
Web Design
Infographics
Published on April 17, 2021

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