Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website

Free: Assessment

Should You Hire a Web Designer, a Web Developer, or Both? [Infographic]

By Daniel Escardo

Should You Hire a Web Designer, a Web Developer, or Both? [Infographic]

Many times during my career as the web guy, I’ve been approached to execute all sorts of tasks related to web sites. 

Whether being asked to design a brand new website, suggest changes in layout to enhance user experience or, later on in my career, get into the code to develop a new feature on a site — it always felt like I was expected to wear many different hats. 

Furthermore, I was expected to keep these hats in my back pocket so that I could simply take one out and wear it at any given moment.

Although I’d like to fancy myself as someone who can easily, seamlessly commute from the left side of my brain into the right — if I’m being honest with myself, I can only really be effective in one or the other at any given time.

Those times where I’ve been lucky enough to work alongside a counterpart — someone who complemented my role as a designer, developer, or consultant — have been where I’ve seen true magic happen. 

Web designers, user experience experts, and web developers, whether working on the front end or back end, push each other to levels that a single jack of all trades simply cannot reach. 

As I’m sure you can imagine, the responsibility of leading and executing everything (design, management of the user experience, website function across all devices and browsers) is a huge task that can be overwhelming at times. 

Having team members with multiple perspectives and complementary skill sets will yield the strongest product in the long run.

With this in mind: when it comes to hiring, it’s not a question of whether or not you can fill a web person position. That’s easy.

The important thing is whether that person is going to give you the best possible results. It’s rare to find someone who can do it all, and even harder to find someone who can do it all well.

Designer, developer, or team?

We’ve written in past articles about whether you should insource or outsource your design and development needs, but this is for those of you that have decided to hire in-house.

Do you hire someone who is an expert in all things related to the user experience or do you have that covered? Do you need someone to come in and design a site that is beautiful, but also understands the way your consumers consume?

Perhaps you have a rockstar team of marketers and branding experts on staff, and the final piece is an experienced developer to bring their ideas to life in a way that is easy to consume and produce.

Suffice it to say, before you seek to hire, you need to clearly understand your needs.

Check out the following infographic from CrazyEgg, which beautifully illustrates this vital thought process. The graphic dives deep into this subject and will walk you through many of the most common decision points you may encounter.


Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.


Web Design
Hiring a Marketing Team
Published on July 28, 2019

Recent Articles

Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
How Much Does a Website Design or Redesign Cost in 2023?
November 21, 2022 • 9 min read
8 of the Best Business Website Designs to Inspire You in 2023
November 17, 2022 • 7 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
What Does a Great Inbound Marketing Website Look Like in 2023?
November 14, 2022 • 12 min read
Your 2023 Website Strategy Must Include These 6 Things
November 4, 2022 • 9 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
8 Best Content Management Systems for Digital Marketing in 2023
October 1, 2022 • 9 min read
12 Essential Tips for Improving Your Web Design in 2023
September 13, 2022 • 16 min read
What Is a Learning Center and Why Does My Website Need One?
July 28, 2022 • 6 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
11 Pricing Page Examples for Business Websites (Updated for 2023)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read