Showing vs. telling in content marketing (Content Lab, Ep. 38)

In content marketing, showing is more powerful than telling — but what does that mean?

The most effective, engaging, and memorable content creators all have one thing in common. They understand that speaking in generalities when telling their stories through content (blogging, videos, podcasts, and so on) is the kiss of death.

As a result, they must do more "showing" rather than "telling."

But what does "showing" through content look like? 

According to IMPACT Editorial Content Manager John Becker, there are three keys to "showing" in your content:

• Specificity 
• Stories
• Statistics

And that's what this episode is all about.

How to breathe more life into your content so it's more helpful and valuable to your audience; in turn, making them more likely to remember you and come back for more.

Listen to the episode

🚨Subscribe to Content Lab on Apple Podcasts, Spotify, and Stitcher.🚨 

Resources we mentioned

• Branded Confidence and Speak with Confidence
• The DISH Method by Melanie Spring
• Hillbilly Elegy

Related reads and resources

• How to be a rockstar brand storyteller with Melanie Spring
• How to write a blog post (+ free blog post template)

Until next week! 👋