In content marketing, showing is more powerful than telling — but what does that mean?
The most effective, engaging, and memorable content creators all have one thing in common. They understand that speaking in generalities when telling their stories through content (blogging, videos, podcasts, and so on) is the kiss of death.
Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
As a result, they must do more "showing" rather than "telling."
But what does "showing" through content look like?