Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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10 Important Steps to a Technical SEO Audit for 2019 [Infographic]

10 Important Steps to a Technical SEO Audit for 2019 [Infographic] Blog Feature

July 29th, 2018 min read

As digital marketers, we are always looking for ways to grow our organic traffic by improving our SEO.

With all of the major changes we have seen not only in the last two years, but that occur almost monthly now, it has become more competitive than ever.

That is why it is more important than ever to run a technical SEO audit and work on implementing changes that can add up to a large amount of success in your results.

This helps the overall health of your website and you will begin to see your content ranking higher and over your competitors.

The infographic below from Alexa highlights some of the key areas that should be involved in your technical SEO audit and the key tactics you should take to make sure your site is up to highest standards in the eyes of Google.

Some of the key areas that have the highest impact from this infographic include:

  • SSL Certified Site: This is now mandatory to show Google that your site is truly secure for your users.
  • Run Screaming Frog: This software is a great tool that allows you to view the health of your site at a high level. Are any of your pages no indexed that should be? Do your pages have titles, meta descriptions, and proper headers? These are just a few questions you can get easy answers to with this amazing software.
  • Utilize Speed Test Tools: Tools provided by Google and Webpagetest.org can give you very accurate insight into the speed of your site which plays a large factor in ranking. These tests will even tell you what is slowing your site down and identify the key areas you need to improve.
  • Optimize for Mobile: This is nothing new in our day and age but it is still critical to make sure you are testing across all browsers and devices to make sure your site is user-friendly on mobile and fast for the user.

technical-seo-audit-guide-for-beginners-ttw-alexa-infographic

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