Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The Tipping Point: Malcolm Gladwell's 3 Basic Laws of Causing Epidemics

By Bob Ruffolo

Bob Ruffolo also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

The Tipping Point: Malcolm Gladwell's 3 Basic Laws of Causing Epidemics

malcolm-gladwell2The Tipping Point is Malcolm Gladwell's bestselling book that identifies and analyzes "that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."

Full of incredible stories from start to finish, this book is definitely an entertaining one to read. More importantly, though, there are several lessons that businesses can take away from reading Tipping Point.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Gladwell examines the science of epidemics to find how small actions combined with the perfect circumstances -- right time, right place, and with the right people -- can create a tipping point for a product.

A notable example from the book is when Hush Puppies tipped in 1993 after years of decline when the brand was near extinction. Fashion-forward hipsters from Soho New York started wearing Hush Puppies and it sparked a trend that grew through word of mouth across the entire country and increased sales of Hush Puppies seventy-fold.

Using the three basic laws of epidemics, Gladwell suggests a replicable plan for companies to get their own products to tip:

  1. The Law of the Few
  2. The Stickiness Factor
  3. The Power of Context

Let’s take a look at these principles and how they can be applied to your business.

The Law of the Few

Epidemics start with a few highly infectious people who get the virus themselves and pass it along to everyone around them. The same principle applies to infectious products.

There are certain people, who for different reasons have a significant influence on trends. Gladwell breaks these people down into three categories.

The Maven

Mavens are opinion leaders that people look up to. They are experts in their field and spread their influence by sharing knowledge. These are the gatekeepers for early-adoption of your product.

Relevant examples include:

  • A-list bloggers
  • YouTube stars
  • Celebrities
  • Talk show hosts
  • Review sites
  • Niche media

These people have the power to make or break your business.

Oprah had the power to turn any no-name author into a NYT bestseller overnight by simply mentioning their book on her show. It’s called the Oprah Effect. Although most mavens don’t have the reach of Oprah, there are literally thousands of mavens that you could potentially contact to help spread the word about your product.

Getting in touch with celebrities is difficult, but the good news is you don’t need to. People are more skeptical of celebrities and mainstream media outlets than in previous years. Nowadays, consumers trust bloggers more than celebrities.

What does this mean for you?

This means you need to start reaching out to influencers and get your product in their hands. The type of people you reach out to depends on your business.

Where does your ideal persona spend their time online?

Do you have an innovative fitness app? Reach out to the big names in the YouTube fitness community and ask them to review for you.

Not sure how to go about reaching out to influencers? Read this guide from Kissmetrics, it covers everything you need to know.

You only get one shot at a first impression. Despite the fact that blogging is seen as a casual profession, the top bloggers are legitimate businesspeople and expect professional communication or you won’t be taken seriously.

Don't Have Time to Read The Full Book?

Don't worry, we've got you covered. In our full summary of The Tipping Point, we'll continue to explore Gladwell's three basic laws of epidemics and how you can apply it to your organization. 

To view the full summary, click "continue reading" below. 

Photo Credit: Mashable

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on August 18, 2015

Recent Articles

What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read