Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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7 Tips for Choosing a Hero Image That Will Slay the Design Game

7 Tips for Choosing a Hero Image That Will Slay the Design Game Blog Feature

Marcella Jalbert

UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

October 28th, 2015 min read

tips-for-choosing-a-hero-imageWe all know the importance of a first impression. Some people even say that an initial judgment is made in seven seconds or less. Unfortunately, for all of us digital marketers and creatives, studies show that, with a website, you only have about 50 milliseconds (or 0.05 seconds) to captivate your audience.  

One of the very first things people see when landing on your website is your hero image. 

Take full advantage of yours and use it as a tool grab your user’s attention and keep them on your site.

Below, I’ve compiled a list of seven tips for choosing a hero image that will help you do just that -- and make an awesome first impression.

1. Use directional cues.

Guide your audience to your value proposition using your hero image. Studies show that humans will naturally follow the gaze of other humans. Use a photo of someone looking in the direction of your value prop or CTA to lead your audience there.

Pro Who Got it Right: Virool

Virool, a video marketing platform provider, nailed it. Even though the subject’s eyes are not in the picture, it shows just enough to create a clear gaze right for their headline and call-to-action button.

2. Visually support what your value prop is saying.

You’ve put the time in to create a really powerful H1. Don’t go and ruin it by picking a lackluster hero image. Pick a photograph that is just as strong and moving as your statement is and more importantly, make sure your statement and visual are saying the same thing.

Pro Who Got it Right: Acme

Acme, an industrial solutions provider, makes a striking impression with their hero image-H1 combo. The foggy cityscape seen from above the clouds offers a futuristic, industrial feel, which perfectly supports their line, “We Pioneer the Future.”


3. Create an emotional reaction.

One critical way to get your audience engaged right off the ball is to create a guttural, emotional reaction with your hero image. When they first land on your page, Leave them with a feeling they can’t ignore.

Pro Who Got it Right: AMY, Forever

The website for AMY, Forever, the documentary about Singer/Songwriter Amy Winehouse, is a heartbreaking example. The hero image here focuses on a cropped photo of Amy staring straight out at the camera with an indecipherable expression. Knowing the singer’s tragic end, the photograph stirs up emotions of all kinds and leaves you wondering what is behind the gaze.

4. Play with color.

Create allure with the color in your hero image. Up the contrast and play with something slightly off-brand. Create something unexpected (yet still pleasing to the eye) to get your audience interested at first sight.

Pro Who Got it Right: Spotify Found Them First

Spotify Found Them First does a killer job with this. In their hero image, they’ve manipulated a series of photographs of artists to fit into their vibrant color scheme that’s contrasts perfectly with their headline.


5. Use an illustration.

A hero image doesn’t necessarily have to be a photograph, sometimes a well thought-out illustration can have just as strong a presence.

In the sea of beautiful, artistic hero images, illustrations are surprisingly rare so using one could be just the thing your brand needs to set you apart from your competition.  

If the idea of creating an illustration of your own is terrifying, however, don’t worry; there’s a wealth of illustrations for sale on sites like Shutterstock and Creative Market.

Pro Who Got it Right: Keep Portland Weird

Keep Portland Weird has an awesome illustration highlighting their earthquake preparedness initiative with a cityscape of Portland that captures the character of the city, but also shows the impact an earthquake could have on it.


6. Idolize your product.

If you’re focused on pushing a product or a series of products, make that the focus! Show it off, and make it look larger than life.

Pro Who Got it Right: B & O Play

B & O Play, makers of music systems and speakers, did just that for their H6 Rapha Edition Headphones. The page loads on a floating image of the black and pink headphones that brings the drama and allure to draw the focus to their product.


7. Be relatable.

Speak to your audience; set a scene that will resonate with your buyer persona. You don’t want to turn someone off of your site and brand because they can’t relate with you at all. Choose a picture that is reflective of your audience.

Pro Who Got it Right: Woodbuds

Woodbuds, makers of eco-conscious high-quality wood earbuds, does just that. Their hero depicts a stylish man in a wooded setting listening to music, suggesting both a love of nature and music.

This paints a realistic and relatable picture of how their ideal persona would most likely interact with their product. This not only resonates with their persona, but it helps them envision themselves actually using Woodbuds.


FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!