Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Online course: How to create a video sales and marketing strategy

Online course: How to create a video sales and marketing strategy Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

May 18th, 2020 min read

Welcome to the year 2020, where all of us digital marketers, business leaders, and sales pros must agree on the following three statements:

  • If you're not using video as a core part of your content marketing strategy, you're doing it wrong.
  • If you're not using video on your website in specific and strategic ways, you're doing it wrong.
  • Finally, if you're not using video in your sales process, you're doing it wrong.

That's right, if you want to increase revenue through sales, as well as traffic and lead generation through your marketing efforts, you must absolutely and unequivocally embrace video. 

Period. Full stop.

Why you need video in your digital strategy

Now, there's a solid chance you read the three statements above and thought to yourself:

"Liz, you're a great gal — you've got moxie, you're a laugh riot, and you're an absolute whiz when it comes to wrangling commas. But right now, video sounds like a nice-to-have rather than a need-to-have in our digital strategy. Quite frankly, we've got bigger fish to fry."

As someone who has admitted... let's say a "distinct aversion" to being on camera in any way, shape, or form, I have two things to say to that:

  • I hear you, and I understand why you might feel that way — especially right now, when you can only focus on the activities and efforts that are proven beyond the shadow of a doubt to work.
  • You need to trust me when I say video is one of those "mission critical" initiatives for your business. I guarantee if you do video for sales and marketing the right way, you will see incredible results.

For example, here's a quick overview of how video is proven to shorten the sales cycle, so you can close more deals faster:


See? I wasn't kidding.

And, in the wake of the coronavirus (COVID-19) pandemic, video is now more important than ever to bring in-house as part of your digital sales and marketing strategy.

But how do you do it?

I'll be honest, I've always been frustrated by the lack of succinct, self-guided digital training options around video for sales and marketing. 

Well, until now, that is... 

Finally, a painless way to learn the right way to do video for your company

Will Schultz is one of the lead video trainers for our clients here at IMPACT. You may remember him from greatest hits such as:

Now he's back with a brand new course in IMPACT+ (available with a pro account) that will teach you everything you need to know about building a scalable and sustainable video sales and marketing strategy! 

He'll also teach you how to setup the infrastructure you need within your company to make the video sales and marketing magic happen.

What does this video sales and marketing strategy course cover?

Look, I know a lot about commas and zilch about video, so I'm going to let Will's course introduction video do the talking... 

Will_Intro_Final v6

Looks amazing, right?

Well, if you want to gain access to the rest of the sessions, create a pro IMPACT+ account — $99 per month. Although there are a bunch of courses available with a free account, as well.

What you will learn in this course

  • The fundamentals of creating sales and marketing videos for businesses.
  • The three video "pillars" (video categories) you need to create to drive traffic and revenue, and empower your sales team.
  • How to create videos that are not only educational, but also memorable.
  • How to define the brand assets and editing style that's right for your company.
  • How to build a standardized video creation process.
  • Finally, how to get the best out of your on-camera talent in a way that makes them feel comfortable, confident, and ready to create more videos — even if they loathed the idea of getting on camera.

Now, go forth, create your pro IMPACT+ account, and build the video sales and marketing strategy that will empower you to crush your most audacious goals

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