Now, there's a solid chance you read the three statements above and thought to yourself:
"Liz, you're a great gal — you've got moxie, you're a laugh riot, and you're an absolute whiz when it comes to wrangling commas. But right now, video sounds like a nice-to-have rather than a need-to-have in our digital strategy. Quite frankly, we've got bigger fish to fry."
As someone who has admitted... let's say a "distinct aversion" to being on camera in any way, shape, or form, I have two things to say to that:
I hear you, and I understand why you might feel that way — especially right now, when you can only focus on the activities and efforts that are proven beyond the shadow of a doubt to work.
You need to trust me when I say video is one of those "mission critical" initiatives for your business. I guarantee if you do video for sales and marketing the right way, you will see incredible results.
For example, here's a quick overview of how video is proven to shorten the sales cycle, so you can close more deals faster: