Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Video Marketing  |   Inbound Sales

Online course: How to create a video sales and marketing strategy

Liz Murphy

By Liz Murphy

May 18, 2020

Online course: How to create a video sales and marketing strategy

Welcome to the year 2020, where all of us digital marketers, business leaders, and sales pros must agree on the following three statements:

  • If you're not using video as a core part of your content marketing strategy, you're doing it wrong.
  • If you're not using video on your website in specific and strategic ways, you're doing it wrong.
  • Finally, if you're not using video in your sales process, you're doing it wrong.

That's right, if you want to increase revenue through sales, as well as traffic and lead generation through your marketing efforts, you must absolutely and unequivocally embrace video. 

Period. Full stop.

Why you need video in your digital strategy

Now, there's a solid chance you read the three statements above and thought to yourself:

"Liz, you're a great gal — you've got moxie, you're a laugh riot, and you're an absolute whiz when it comes to wrangling commas. But right now, video sounds like a nice-to-have rather than a need-to-have in our digital strategy. Quite frankly, we've got bigger fish to fry."

As someone who has admitted... let's say a "distinct aversion" to being on camera in any way, shape, or form, I have two things to say to that:

  • I hear you, and I understand why you might feel that way — especially right now, when you can only focus on the activities and efforts that are proven beyond the shadow of a doubt to work.
  • You need to trust me when I say video is one of those "mission critical" initiatives for your business. I guarantee if you do video for sales and marketing the right way, you will see incredible results.

For example, here's a quick overview of how video is proven to shorten the sales cycle, so you can close more deals faster:

HubSpot Video

See? I wasn't kidding.

And, in the wake of the coronavirus (COVID-19) pandemic, video is now more important than ever to bring in-house as part of your digital sales and marketing strategy.

But how do you do it?

I'll be honest, I've always been frustrated by the lack of succinct, self-guided digital training options around video for sales and marketing. 

Well, until now, that is... 

Finally, a painless way to learn the right way to do video for your company

Will Schultz is one of the lead video trainers for our clients here at IMPACT. You may remember him from greatest hits such as:

Now he's back with a brand new course in IMPACT+ (available with a pro account) that will teach you everything you need to know about building a scalable and sustainable video sales and marketing strategy! 

He'll also teach you how to setup the infrastructure you need within your company to make the video sales and marketing magic happen.

What does this video sales and marketing strategy course cover?

Look, I know a lot about commas and zilch about video, so I'm going to let Will's course introduction video do the talking... 

HubSpot Video

Looks amazing, right?

Well, if you want to gain access to the rest of the sessions, create a pro IMPACT+ account — $99 per month. Although there are a bunch of courses available with a free account, as well.

What you will learn in this course

  • The fundamentals of creating sales and marketing videos for businesses.
  • The three video "pillars" (video categories) you need to create to drive traffic and revenue, and empower your sales team.
  • How to create videos that are not only educational, but also memorable.
  • How to define the brand assets and editing style that's right for your company.
  • How to build a standardized video creation process.
  • Finally, how to get the best out of your on-camera talent in a way that makes them feel comfortable, confident, and ready to create more videos — even if they loathed the idea of getting on camera.

Now, go forth, create your pro IMPACT+ account, and build the video sales and marketing strategy that will empower you to crush your most audacious goals

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Why Short-Form Videos Are Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2023

May 25, 2023
Megan Lang Megan Lang

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

7 Video Production Equipment Essentials Your Business Needs in 2023

November 13, 2022
Lindsey Schmidt Lindsey Schmidt

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Marc Amigone Marc Amigone

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Ramona Sukhraj Ramona Sukhraj

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Kimberly Marshall Kimberly Marshall

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Melissa Prickett Melissa Prickett

How To Manage Your Videographer (Without Video Experience)

April 5, 2022
Lindsey Schmidt Lindsey Schmidt

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz

The Selling 7: How To Create Customer Journey Videos (+ Examples)

March 21, 2022
Kimberly Marshall Kimberly Marshall

7 Top Video Marketing Examples From Companies Doing It Right

March 7, 2022
Justine Timoteo Thomas Justine Timoteo Thomas

The Selling 7: How To Create the Best Cost Videos (+ Examples)

February 28, 2022
Kimberly Marshall Kimberly Marshall

Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?

February 5, 2022
Zach Basner Zach Basner

How to Make High-Quality Video For Sales, Even On A Budget

January 22, 2022
Ramona Sukhraj Ramona Sukhraj