What do you do? Why are you different? Why shouldn't they just go with someone else?
The most popular and effect way to answer all of these questions is through a killer value proposition.
Simply put, a value proposition is a short sentence that summarizes your organization's offering and unique value. Those that are most successful are clear, concise, and memorable -- but unfortunately, finding one that fits all of this criteria is often easier said than done.
In this recent infographic from QuickSprout, Neil Patel shares a number of stats and informative nuggets to help you craft a value proposition that is not only strong, but worth envying.
Here are a few of highlights:
A value proposition is different from a slogan or positioning statement
69% of B2B firms have established value propositions
A good value proposition can be read in under 5 seconds
52% of companies have different value propositions for different products or services