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Fundamentals of Social Media Marketing

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Fundamentals of Social Media Marketing
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Fundamentals of Social Media Marketing
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Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Instagram Spotted Testing New Features

By Iris Hearn

Iris Hearn also recommends this free course, Fundamentals of Social Media Marketing.

Instagram Spotted Testing New Features Blog Feature

Instagram has been spotted testing several new features for its users, including an all-new layout mode for Stories, redesigned camera icons, new Boomerang options, and a notification filter. 

Free Course: Fundamentals of Social Media Marketing

Jane Manchun Wong, who is well known for sharing unreleased social media features on her Twitter account, @wongmjane, broke down the new features she’s spotted in a blog post on her personal website. 

While these features are not confirmed by Instagram, sightings of these tests indicate that we’re likely to see updates of the features described below, even if the released versions appear slightly different after several iterations. 

With that being said, here’s what Instagram’s team appears to be quietly testing in small batches.

“Layout Mode” for Stories 

Currently, when posting an Instagram Story, you’re more or less limited to the one photo either taken with one of Instagram Story’s camera options or uploaded directly from your camera roll. 

Users have the option to make that photo bigger or smaller, add text, stickers, or other details, but aren’t typically able to customize further without seeking a third-party app for support. 

To allow users to add more variety, Instagram has been spotted testing different pre-built layouts that can be used when creating Stories. 

It currently appears that there are six layouts to choose from: 

instagram-stories-layouts

According to Wong, users can upload photos to slots in the layout template individually, or use their phone camera to take each photo in real time. 

It’s currently unclear if users need to fill all slots with photos, or if some can be left blank and have colors or text instead. 

In any case, this certainly opens up possibilities for users to make Stories more dynamic and visually interesting. 

For brands, this can help convey more information in a single story, like multiple products included in a single sale. 

The feature also enables brands with limited design resources more bandwidth to create these types of posts without needing a custom design each time. 

However, it’s important to note that there are already many apps on the market that offer photo layouts custom-built for Instagram Stories — so Instagram will need to ensure it's matching the quality and ease of these other existing services if it want this feature to be adopted by users. 

Redesigned camera icons

As you probably know, Instagram offers several different “Camera” options for Story uploads, all of which have their own unique effects. 

Currently, when you add a Story, you can navigate these options via a swipe-able set of words at the bottom of your screen. 

Instagram-stories-camera-current
Wong now reports a new design being tested, where all Camera options will feature their own easily-recognized icons. 

new-instagram-stories-icons

This may seem like a small update, but it could be indicative of something bigger: possibly more Camera options to come? 

Thinking about it, Instagram has added several new camera features in the past few years, including SuperZoom, Music, and Stop Motion. All of the new updates have required users to swipe through several options to get the one they want, so making them more easily recognizable by their own icon and color gradient is a logical next step. 

However, it’s possible Instagram is also doing this to establish a better system for more options added down the line. 

That’s not to say that these may already be in the works, but it is something to consider! 

Also, did you see the new icons already include a “layout” option? Possibly a sign the Stories layout templates are close to launch. 

More Boomerang options 

Boomerang has been an Instagram fan-favorite for some time now. 

Boomerangs are short, auto-looped videos that capture small movements and offer a fun way to add life into otherwise static images. 

For example: 

Now, it appears that Instagram wants to give users even more variety for their Boomerang Stories. 

As you can see in the chart above, Instagram is reportedly testing five new Boomerang options to add on top of their original feature. 

instagram-boomerang-optionsFor more information on how each animation differs, Wong demonstrates each one in action in her blog post

Having these extra Boomerang features in place simply offers the user more options to add their own desired look and feel to their posts. 

Notification filters 

As many updates as Instagram has gone through, its notifications center has remained more or less the same. 

A user’s notification’s tab hosts all information relevant to their account, including new followers, comments, likes, tags, and more. 

instagram notifications

For active users (or even those that just have active followers) this can get messy pretty quickly. 

Now, Wong reports that Instagram is working on a way to break through this cluttered tab and find the notifications that you’re looking for more easily. 

The platform has been spotted testing “notification filters” that will allow users to highlight the interactions that they want to see from the tab, hiding all other types. 

For both brands and users alike, this is a simple yet valuable update that will make it easier to view specific interactions with your profile. 

Final thoughts 

Social platforms like Instagram should be continually working on developments to enhance the experience of their users — and thanks to people like Wong, we can have a first-hand look into these tests. 

Again, while the final features may be slightly different than what appears in the tests above, it’s important for marketers to stay on top of these updates to better prepare for what’s to come. 

For more information on the latest social media developments, I recommend following @wongmjane on Twitter to see what’s to come with these features and others. 

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Instagram Marketing
Published on August 20, 2019

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