Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales and Marketing Strategy

Start Course Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Video Sales and Marketing Strategy
Free Video Course
View Video Sales and Marketing Strategy
VIdeoSalesMarketingStrategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video 
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Why You Need to Focus on Video Marketing in 2017 [Infographic]

By Joe Rinaldi

Joe Rinaldi also recommends this free course, Video Sales and Marketing Strategy.

Why You Need to Focus on Video Marketing in 2017 [Infographic] Blog Feature

According to Statistic Brain, the average person has a shorter attention span than a goldfish. Since 2000 the average person's attention span has fallen from 12 seconds to about 8 seconds.

At first that stat surprised me, but then I realized that while writing that sentence alone I stopped to browse a Spotify playlist, check my email, and read up on some of the latest Star Wars fan theories.

Guess I can’t really argue with their logic.

Free Course: Video Sales and Marketing Strategy

While this may seem like a random bit of knowledge, it actually plays a major role in the way we interact with prospects. It means marketers are being challenged with new ways to grab people’s attention and keep it.

For many, video marketing has become a powerful solution.

It gives you the ability to tell your brand story and connect with your audience in an interactive way. Marketers using tactics such as Facebook Live, Snapchat, and even virtual reality videos are seeing some serious results. In fact, according to Unbounce, simply including a video on a landing page can help increase conversion rates by 80%.

Stats like this combined with videos integration into social media platforms makes it clear that video is becoming a critical part of successful marketing campaigns.

If you still need a little extra convincing, HighQ created the following infographic loaded with data on why 2017 will be the year of video marketing.

Some of the key stats include:

  • By 2017, online video will account for 74% of all web traffic.
  • 33% of tablet owners watch about an hour of video on their devices every day.
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
  • 69% of marketing, sales, and business professionals have used video marketing and another 31% are planning to.

Check out the full infographic below and let us know your favorite video marketing tactics in the comments!

why-focus-on-video-marketing-in-2017.png

VIdeoSalesMarketingStrategy
VIdeoSalesMarketingStrategy

Free Course:

Video Sales and Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video 
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Infographics
Published on January 24, 2017

Recent Articles

How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate

By Zach Basner on December 3, 2021
6 min read

5 Common Problems When Working With a Video Production Agency

By Will Schultz on November 27, 2021
8 min read

How to Successfully Onboard Your New Videographer

By Lindsey Schmidt on November 20, 2021
7 min read

The Big, Fat Problem With Outsourcing Your Company’s Video Marketing

By Zach Basner on November 13, 2021
4 min read

Where Should I Host My Marketing Videos? [+ VIDEO]

By Zach Basner on November 6, 2021
6 min read

Free Inbound Marketing Courses and Training

By Paul D. Grant on November 5, 2021
5 min read

Video Marketing Tips: 5 Most Common Mistakes People Make On Camera

By Zach Basner on November 1, 2021
5 min read

17 Examples of Inbound Marketing That Drive Sales

By Kimberly Marshall on October 11, 2021
13 min read

Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative

By John Becker on September 28, 2021
6 min read

How to Do Small Business Video Marketing

By Kimberly Marshall on September 3, 2021
12 min read

How to Optimize Videos On Your Business Website for Search

By Liz Moorehead on July 23, 2021
4 min read

How to Create a YouTube Channel for Business (+ Examples)

By McCoy Worthington on July 16, 2021
7 min read

41 new video marketing statistics to fuel your strategy through 2021

By Ramona Sukhraj on July 9, 2021
6 min read

How to Make Your Sales Videos Look and Sound Great Without Breaking the Bank

By Ramona Sukhraj on July 7, 2021
3 min read

How to get started creating video (Content Lab, Ep. 52)

By Liz Moorehead on June 17, 2021
1 min read

How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase

By Lindsey Schmidt on May 26, 2021
10 min read

What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]

By Ramona Sukhraj on May 19, 2021
6 min read

How much does Vidyard cost and is it worth it?

By Lindsey Schmidt on April 15, 2021
10 min read

Vidyard vs. HubSpot Video: differences and how they can work together

By Nick Bennett on March 16, 2021
8 min read

YouTube Has Launched a Live Test of Product Tags Within Videos

By Karisa Egan on March 2, 2021
1 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]

By Marc Amigone on February 12, 2021
6 min read

Why Vidyard won’t immediately solve your video problems

By John Becker on February 3, 2021
5 min read

New year's resolutions: 8 digital marketing must-try tips for 2021

By Kristen Harold on January 25, 2021
10 min read

Must-know 2021 video marketing trends to guide your strategy

By Katie Pritchard on January 15, 2021
3 min read