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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Why You Need to Focus on Video Marketing in 2017 [Infographic]

Why You Need to Focus on Video Marketing in 2017 [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

January 24th, 2017 min read

According to Statistic Brain, the average person has a shorter attention span than a goldfish. Since 2000 the average person's attention span has fallen from 12 seconds to about 8 seconds.

At first that stat surprised me, but then I realized that while writing that sentence alone I stopped to browse a Spotify playlist, check my email, and read up on some of the latest Star Wars fan theories.

Guess I can’t really argue with their logic.

While this may seem like a random bit of knowledge, it actually plays a major role in the way we interact with prospects. It means marketers are being challenged with new ways to grab people’s attention and keep it.

For many, video marketing has become a powerful solution.

It gives you the ability to tell your brand story and connect with your audience in an interactive way. Marketers using tactics such as Facebook Live, Snapchat, and even virtual reality videos are seeing some serious results. In fact, according to Unbounce, simply including a video on a landing page can help increase conversion rates by 80%.

Stats like this combined with videos integration into social media platforms makes it clear that video is becoming a critical part of successful marketing campaigns.

If you still need a little extra convincing, HighQ created the following infographic loaded with data on why 2017 will be the year of video marketing.

Some of the key stats include:

  • By 2017, online video will account for 74% of all web traffic.
  • 33% of tablet owners watch about an hour of video on their devices every day.
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
  • 69% of marketing, sales, and business professionals have used video marketing and another 31% are planning to.

Check out the full infographic below and let us know your favorite video marketing tactics in the comments!

why-focus-on-video-marketing-in-2017.png

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