Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carina Duffy

By Carina Duffy

Aug 21, 2018

Topics:

HubSpot
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
HubSpot

Why I Created the HubSpot Intensive Training Workshop

Carina Duffy

By Carina Duffy

Aug 21, 2018

Why I Created the HubSpot Intensive Training Workshop

For several years at IMPACT, I managed clients who were using the HubSpot platform.

Some of them we were creating and executing marketing strategies for, others we were building websites for on the HubSpot CMS.

The more I worked with organizations who used HubSpot (both marketing and sales tools), the more I would hear comments like “I just feel like we’re not getting the most out of the tool,” or “I wish I had known this when we started using HubSpot.”

And I started to wonder why so many people feel this way.

You see, 37% of purchased software in the US in 2016 was never used, which means even more than 37% of purchased software is either never used or not used to its fullest potential.

Organizations are wasting thousands of dollars on tools they’re not utilizing effectively, and HubSpot is no exception. Seeing this problem is what drove me to create the HubSpot Intensive Training (HIT) Workshop.

I never want to have to hear clients say “I feel like I’m wasting money on HubSpot.”

Here’s a bit more about why I created what I have, and what a HIT Workshop actually entails:

#1 Take the Guesswork Out of Implementing HubSpot

HubSpot can do a lot as a tool.

Unfortunately, although the company offers many resources to help new users get off the ground with it (and long-time users always advancing), it’s easy to get lost in the sea of opportunity that’s in front of you.

HubSpot has a host of different features and functionalities that can make your life as a marketing or sales team member easier, but where do you even start?

This is our jumping off point for the HIT Workshop.

Before your HubSpot trainer even shows up at your office, your team completes a pre-workshop survey to help us understand where you currently are with the tools, and what your goals are for the future.

What’s the point of training you on tools that may or may not be applicable to your business, right? This pre-workshop survey allows us to customize the workshop to your team and your goals.

Are you brand new to HubSpot, never touched it before? We’ll start with the basics. Already know how to click the things in the tools but don’t have the strategies in place to get the most out of them? We’ll jump in deep right away.

Everything is catered to what you need, so you don’t waste time or energy setting up things you’ll never use

At the end of your HIT Workshop, you’ll have clearly agreed-upon direction as a team for what your top priorities are to implement in HubSpot, and the steps you need to take to get there.

#2 Go from Zero to 60 with HubSpot, Real Quick

At IMPACT, we not only offer HIT Workshops, we also offer weekly ongoing HubSpot training and coaching. So, what’s the difference?

When prospective clients ask me that question, my first answer is always: “do you want to go from zero to 60 with HubSpot, or do you want to take small, gradual steps to implement the tool?”

If they answer the former, I always recommend doing an on-site HIT Workshop. I created the format of this workshop to help entire teams (that’s right, whole teams) learn how to use the HubSpot platform fast.

Most users that have just purchased HubSpot have specific things they want to be able to get set up right away or implement for quick wins. During the workshop, training on those quick win tools is top priority.

The quicker you can get started using the tools that are the highest priority for your team, the more efficient you’ll become and the more momentum you’ll gain to actually grow into using more and more of the features and functionalities.

There is nothing quite like getting your whole team into a room with a trainer that has an outside perspective, and experience implementing HubSpot for all kinds of different organizations in different industries.

Your trainer will walk your team through any questions or concerns you may have about the tool, and will be your trail guide to effectively implementing them within HubSpot. Most importantly, they’ll make sure that your HubSpot roadmap is what’s going to move the needle for your team and your organization specifically.

You may be thinking, this sounds great - but how could we possibly go through training on all of the HubSpot marketing and sales (and now service) tools in just one or two days?

The honest answer is, we can’t!

Our goal with HIT Workshops is never to teach you everything you could possibly know about the platform, but to cover high priority functionalities, and then equip your team with the confidence and know-how to continue on the path to crushing it with HubSpot.

That’s what all of our HubSpot training and coaching was created for: empowering your team to crush it with the HubSpot tools.

#3 Create Momentum for Your Whole Team

A significant piece of an on-site HIT Workshop is team-building and alignment.

A few of our clients who have participated in these workshops affectionately refer to them as “HubSpot Therapy,” and, oftentimes, that’s exactly what they are.

Every HIT workshop is designed to bring your team together around the common goal of getting the most out of HubSpot.

They have activities that require your team to collaborate, communicate, and make decisions on how you’ll use different tools and functionalities so everyone has their needs heard.

Your trainer will guide these discussions to make sure you’re seeing things from all angles, and that the decisions you’re making are going to get your organization as a whole to the next level with your tools.

Even if you have team members who won’t be using the tools often, the HIT workshop will get your team aligned and bought into the bigger picture of where you’re headed with your investment, giving you momentum to ride into the post-workshop implementation phase and beyond.

It’s important that your entire team know and understand the capabilities of the tools, even if they won’t be using them on a regular basis.

When this happens, team members will be able to collaborate and brainstorm more effectively when issues arise.

For example, imagine your content copywriter in a team meeting saying, “Hey, I’m working on a white paper on X topic, and I think it makes sense to send to people who have downloaded this other offer on our site, can someone help me do that in HubSpot?”

If everyone on your team is familiar with the tools, they are better enabled to jump in with a solution or perhaps even suggest a better one. Holy collaboration, Batman!

At the end of your workshop, your trainer will make sure you have a list of short and long-term action items and takeaways for your team.

While the ownership is on you to follow through, you’ll have access to your trainer for a full month after your workshop. They’ll keep you accountable to what you said you were going to do, and be there to answer any questions that come up as you ride the implementation wave post-workshop!

Key Takeaway

In closing, I have to say - doing HIT Workshops is one of the most fun and rewarding things I’ve ever gotten to do in a job.

I love seeing clients go from having no technical knowledge and/or no strategic direction to having a clear understanding of exactly where they’re going and how they’re going to get there.

I love seeing how excited people get when they realize the potential of their team when they’re all aligned around a common vision.

If this sounds like something you’d like your team to experience, I’d love to talk to you more about what a HIT Workshop could look like for you! Let’s sit down and chat to see if this could be a good fit.

Happy HubSpotting!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

HubSpot vs WordPress: Which is Better for Your Business Website?

January 11, 2024
Vin Gaeta Vin Gaeta

HubSpot Updates: New Tools and Features to Kick Off 2024

January 8, 2024
Jessica Palmeri Jessica Palmeri

How a Remodeling Company Tamed Its AR Problem with HubSpot

December 18, 2023
John Becker John Becker

HubSpot Update November 2023; New Tools Bring Cautious Excitement

November 8, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

How To Measure The Trust You've Built With Your Audience (with template)

August 7, 2023
Marcus Sheridan Marcus Sheridan

HubSpot CRM Review — Pros and Cons

July 24, 2023
John Becker John Becker

Track These 5 Inbound Marketing Metrics to See Better Results

October 31, 2022
John Becker John Becker

Can HubSpot Help My Retail Business Grow?

July 31, 2022
Joe Bachir Joe Bachir

Get More Out of HubSpot Reporting With a Third-party Tool

July 9, 2022
John Becker John Becker

4 Keys To An Effective HubSpot Strategy in 2022

April 22, 2022
Carina Duffy Carina Duffy

Using They Ask, You Answer in Customer Service

April 1, 2022
John Becker John Becker

Is The HubSpot Free CRM Actually Free?

February 18, 2022
Joe Bachir Joe Bachir

Ultimate List of HubSpot Pros and Cons

January 8, 2022
Carina Duffy Carina Duffy

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

November 12, 2021
Kimberly Marshall Kimberly Marshall

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

October 29, 2021
Kimberly Marshall Kimberly Marshall

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

October 28, 2021
John Becker John Becker

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate

October 22, 2021
John Becker John Becker

How to Get Sales Reps to Use the HubSpot CRM

October 18, 2021
Kimberly Marshall Kimberly Marshall

HubSpot and Data Privacy: How to Collect Contacts the Right Way

October 4, 2021
John Becker John Becker

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

September 23, 2021
Carina Duffy Carina Duffy

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

September 23, 2021
John Becker John Becker

How to Get the Most Out of Your 2-Week HubSpot Free Trial

September 13, 2021
John Becker John Becker