Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

You’re foolish for ignoring video marketing.

By Kyle Bento

You’re foolish for ignoring video marketing.

Before you grab a pitchfork, hop on the next plane to Connecticut, and demand that I meet you out in the parking lot, let’s talk about this.

Video is the future of digital marketing and there are several reasons we need start embracing it as marketers. When it comes to Marketing, more often than not, the numbers don’t lie. Here are what some of the numbers about video say:

  • Video now appears in 70% of the top 100 search results listings (source)

  • 75% of business executives watch work-related videos weekly (source)

  • 54% of business executives share work-related videos weekly (source)

  • 65% of executives have visited a vendor's website after watching a video (source)

  • Visitors who view videos stay on a website 2 minutes longer than those who don’t (source)

  • Homepage video usage is shown to increase conversion by 20% or more (source)

  • Using video on landing pages can increase conversion by 80% or more (source)


Video seems like a no-brainer, right? But, wait: Crayon’s State of Video Report on 50,000 leading brands shows only 16% of homepages use video and industries using video the most only have a 25% adoption rate.

What gives? Are we and 16% of adopting companies in on some sort of secret, or is something else coming into play here?

I’ll admit it. I was perplexed about this until I had a conversation with a coworker about it. To quote her, “I would love to do more video. It’s just so time-consuming” and “Yeah, it’s just the idea of video is great...everyone would agree to that, but is it cost effective?”

My co-worker is voicing some solid concerns here; concerns I completely overlooked. Is video production time consuming, and therefore, costly? How much extra time does video take create over other mediums? What are the extra costs? Most importantly, can we prove that a video is a good investment?

Answering those questions are a blog article in and of itself, but I wanted to get you thinking: What is your relationship with video? Can you do it? Will you be the one who proves the ROI or will you wait for someone else to pave the way?

Tweet me: I would love to hear your opinion.

Read the whole report from Crayon Here or by clicking the banner below!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Marketing Strategy
Published on October 27, 2015

Recent Articles

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read