Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Kyle Bento

By Kyle Bento

Oct 27, 2015

Topics:

Marketing Strategy
Marketing Strategy

You’re foolish for ignoring video marketing.

Kyle Bento

By Kyle Bento

Oct 27, 2015

You’re foolish for ignoring video marketing.

Before you grab a pitchfork, hop on the next plane to Connecticut, and demand that I meet you out in the parking lot, let’s talk about this.

Video is the future of digital marketing and there are several reasons we need start embracing it as marketers. When it comes to Marketing, more often than not, the numbers don’t lie. Here are what some of the numbers about video say:

  • Video now appears in 70% of the top 100 search results listings (source)

  • 75% of business executives watch work-related videos weekly (source)

  • 54% of business executives share work-related videos weekly (source)

  • 65% of executives have visited a vendor's website after watching a video (source)

  • Visitors who view videos stay on a website 2 minutes longer than those who don’t (source)

  • Homepage video usage is shown to increase conversion by 20% or more (source)

  • Using video on landing pages can increase conversion by 80% or more (source)


Video seems like a no-brainer, right? But, wait: Crayon’s State of Video Report on 50,000 leading brands shows only 16% of homepages use video and industries using video the most only have a 25% adoption rate.

What gives? Are we and 16% of adopting companies in on some sort of secret, or is something else coming into play here?

I’ll admit it. I was perplexed about this until I had a conversation with a coworker about it. To quote her, “I would love to do more video. It’s just so time-consuming” and “Yeah, it’s just the idea of video is great...everyone would agree to that, but is it cost effective?”

My co-worker is voicing some solid concerns here; concerns I completely overlooked. Is video production time consuming, and therefore, costly? How much extra time does video take create over other mediums? What are the extra costs? Most importantly, can we prove that a video is a good investment?

Answering those questions are a blog article in and of itself, but I wanted to get you thinking: What is your relationship with video? Can you do it? Will you be the one who proves the ROI or will you wait for someone else to pave the way?

Tweet me: I would love to hear your opinion.

Read the whole report from Crayon Here or by clicking the banner below!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan

Website Conversions in 2023 — STOP, START, KEEP

January 25, 2023
Vin Gaeta Vin Gaeta

Sales vs Marketing in 2023: What’s The Difference?

January 5, 2023
Marcus Sheridan Marcus Sheridan

How To Set Content Marketing Goals for Growth

December 29, 2022
Brian Casey Brian Casey

Should You Hire An Agency to Create Your Content?

December 12, 2022
Marcus Sheridan Marcus Sheridan

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)

December 1, 2022
Dia Vavruska Dia Vavruska