Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

YouTube's Investing $20M in Educational Content (& You Could Get a Piece of the Pie)

By Joel Waggener

Joel Waggener also recommends this free course, Video Sales & Marketing Strategy.

YouTube's Investing $20M in Educational Content (& You Could Get a Piece of the Pie) Blog Feature

Back in July, YouTube announced a new initiative called “YouTube Learning.” It was created to support and provide grants to education-centered content creators, organizations, and learners.

Susan Wojcicki, the YouTube CEO, said at the time: “Our hope is to support those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn.”

Free Course: Video Sales & Marketing Strategy


YouTube-based content creators have been making how-to and educational videos for years, but this marks an increase in support from the company.

Then, just this week, Wojcicki announced:

“Today I’m happy to announce we’re investing $20 million in YouTube Learning, an initiative to support education focused creators and expert organizations that create and curate high-quality learning content on YouTube.”

Not only will it include a fund to support YouTubers and marketers making learning-based content in the platform, but it will also provide them with more resources to monetize their videos.

YouTube has even launched a Learning channel that consists of “curated tutorials, DIY videos, skill-based playlists, and other high-quality educational content from a range of creators.”

If your brand play its cards right, you could be one of them!

But There’s A Slight Catch

There is an application process to qualify for the funds.

Projects must:

  • Come from applicants that manage at least one YouTube channel with a minimum of 25,000 subscribers
  • Demonstrate a strategy to develop multi-session content - multiple videos that build on one another
  • Clearly depict the intent to teach in a factual, informative, and trustworthy manner, indicating expertise and/or a scrupulous approach to accuracy, including but not limited to research, fact checking, and objectivity

The applicants don’t have to have a degree, but they do have to prove they are experts in the content of their videos.

What Does This Mean for Marketers?

This is a great move overall for YouTube to try to keep its foothold on videos. It’s also one more way that they continue to go head-to-head with Facebook whose algorithms reward native uploads with better optimization versus a YouTube link.

As a marketer, if both channels are in your digital plan, your job is a little more difficult because you have to continue to upload natively within each platform to maximize your results. However, considering that video will be 80% of internet consumption by 2019, I’d say it’s worth the exposure.

If you’d like to take your chance at getting a piece of the $20 million, keep the criteria shared above in mind and start growing your following and adjusting your creation/publishing strategy.

The platform’s application and investment solidifies what IMPACT and inbound marketing have been preaching for a long time - education comes first.

When it comes to content marketing, it’s not about selling. You must take the time to teach your audience and build trust with your content.

YouTube is making investments in education-based video. Shouldn’t marketers be making that same investment?

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Content Marketing
Video Marketing
YouTube Marketing
Published on October 25, 2018

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read