‘We didn’t have enough salespeople to handle the call volume’
While the marketing team was producing content for customers in the sales process, they were also writing blog articles intended to bring in search volume. But instead of the fluffy content so often associated with inbound marketing, these article topics were also sourced from real customer questions.
People started finding the team’s content, and the Bill Ragan Roofing company website exploded.
Before starting with IMPACT, the company would see an average of 250 site visitors per month.
After a year of doing They Ask, You Answer, website traffic had grown steadily, topping off at nearly 10,000 visits per month. But that was nowhere near what was to come: 10,000 monthly visits in May of 2021 turned into 75,000 by October, which ballooned to 135,000 by the following May.
When things started taking off, the Ragan team could hardly keep up with demand.
Taffy remembers it clearly: “We didn’t have enough salespeople to handle the call volume,” she says. Now, they’re looking to double the size of their sales team.
“Now there are four [salespeople],” says Bill, “and we’re looking for at least four more.”
As a thriving They Ask, You Answer company, Bill Ragan Roofing has long since abandoned radio spots and all other paid advertising. Their content generates a steady stream of well-qualified leads. In fact, they’ve got more work than they can handle. The company is growing to meet the increased demand.
“IMPACT has completely changed our company,” says Taffy. “We would not be here without me picking up that book, They Ask, You Answer.”