Responding to the needs of the marketplace
Brothers Brad and Brian Dalinghaus founded Dalinghaus Construction in Southern California in 2011. With a focus on high-quality work and great customer service, the business grew, largely by way of referrals. Starting off with just a handful of workers, the team expanded, soon reaching a dozen. Then 20.
Responding to the needs of the marketplace, the brothers chose to focus primarily on foundation repair and other concrete work — both for residential and commercial properties.
Today, the business serves customers in California and Arizona, with a team of almost 60. But the core business culture remains strong: Do great work and treat your customers well.
For this reason, They Ask, You Answer was a perfect fit. As a business framework, They Ask, You Answer asks businesses to obsess over their customers’ needs, answering any questions a prospect may have — even if that means they never end up buying from you.
“We want to provide value to homeowners, whether or not they’re going to be potential customers for us,” says Justin.
And it worked.
Organic traffic flocked to the Dalinghaus website, eager to find honest, unbiased answers to their most pressing questions. Many became leads and customers, but many more did not, and that was okay.
Every piece of content helped establish Dalinghaus as a trusted authority in the industry. If a site visitor was not ready to buy today, the helpful content would start to build a relationship so that when that person was ready to buy 12 months later, Dalinghaus was at top of mind.