/IMPACT Learning Center/John Becker

John Becker

John Becker is IMPACT's editorial content manager and co-host of the Content Lab podcast. In his role, John writes, edits, and coaches internal contributors. He also interviews internal subject matter experts and leadership for content, and oversees the strategy and production of our digital marketing news segment. A New Haven-area native, John studied at UPenn, Middlebury, and UMass, and he worked for fifteen years as a teacher, curriculum developer, writer, and tutor before moving back to Connecticut and starting at IMPACT. John is passionate about communication, education, design, sustainability, and teamwork. He now lives in Essex, Connecticut, and enjoys building furniture, swimming, and traveling with his family.

The Endless Customers
Learning Center

From content and video to technology and team alignment, get the guidance you need
to grow with the Endless Customers System™.

The Fundamentals of Endless Customers
The Fundamentals of Endless Customers
Learn how Endless Customers helps companies build trust, align teams, and turn transparency into steady, scalable revenue.
15 Articles
Implementing Endless Customers
Implementing Endless Customers
Once you understand the system, learn how to put it into practice within your business.
12 Articles
Digital Marketing Strategy
Digital Marketing Strategy
A practical guide to digital marketing that matches how prospects buy today.
8 Articles
Sales Process Optimization
Sales Process Optimization
Build a buyer-led sales process that shortens cycles and raises win rates.
18 Articles
Using AI for Marketing
Using AI for Marketing
Learn what to use, skip, and watch for next. Build a buyer-first strategy that speeds up trust, improves content, and ties AI to revenue.
4 Articles
Creating Your Content Marketing Strategy
Creating Your Content Marketing Strategy
Learn the topics buyers search, how to produce in-house, and how to use content for more sales.
3 Articles
Fundamentals of Video Marketing
Fundamentals of Video Marketing
Discover how to use current video marketing strategy. Learn the best video types, formats, and see real examples.
9 Articles
Creating Your Website Strategy
Creating Your Website Strategy
What makes a good business website? Learn the essentials to get the website clarity you need.
Implementing Self-Service Tools
Implementing Self-Service Tools
Make your buyers (and your sales team) happy by turning your website into your best salesperson.
1 Articles
Building a Marketing Team
Building a Marketing Team
Ditch your agency and learn how to build an in-house team that publishes consistently, earns trust, and creates qualified opportunities faster.
More Topics
YouTube Marketing
YouTube Marketing
HubSpot Training
HubSpot Training
Building a Brand
Building a Brand
Marketing for Home Services
Marketing for Home Services
Free Assessment
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Marketing is changing faster than ever and what worked last year might not work tomorrow. This quick assessment will help you uncover how prepared your strategy is for the next five years.
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Webinars: Upcoming & On-Demand

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November 21, 2025 @ 11:00 AM ET
13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond
The signals they look for aren’t just about content or keywords anymore. They’re about credibility, clarity, and proof.
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On-Demand
Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers
This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.
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The Endless Customers Podcast

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Episode 119
How to Create a Culture of Performance on Your Marketing Team
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Episode 118
How Mazzella Changed Its Industry by Showing What Others Wouldn’t
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Episode 117
How Bill Ragan Roofing Tripled Revenue with Endless Customers
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Episode 116
How Businesses Can Use AI to Scale Video
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IMPACT & The Endless Customers System™

IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.

What we do What we do
What we do

“We have seen so much growth...

— and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.

Kaitlyn Pintarich, Owner Berry Insurance

“We’ve gained deeper insights into our operations...

making us a more intelligent business now than we were before these coaching sessions.

Jessica Turner, Operations Manager Combined

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